Free Love : Free Photocopying
Providing students with Free Photocopying in exchange for a message
Ateneo-Celadon Presents a niche Marketing SolutionVersion 10/19
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CONCEPT Free Love, Permission Marketing
Free Love Thrives on an all-out war for consumers’ ever
scarcer attention.
Ads that went to people who wanted them outpreformed
(50:1) ads aimed at strangers. Respect becomes profitable
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How does it work ?
A “Sponsor” pays for the paper
and photocopying in exchange to
place a message/logo/
advertisement
Proof of Concept Run Layout
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Why ? What are the Benefits ?
1. Public RelationsPhotocopying is one of the major expenses of a college student. Create Positive PR by showing students and the world you are there to SUPPORT them as well
The Money they saved from Photocopying can be used for something else.
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Why ? What are the Benefits ?
1I. Advertise Effectively
Ateneo De Manila is considered to be part of the
Upper C to Class A Economic Brackets. Effectively
reach your targets. Additionally your message
would be read repeatedly.
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Why ? What are the Benefits ?
III. Non-Traditional MethodA purple cow. Get your product and company noticed by providing a service which students
frequent for free. Do Something different.
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GET NOTICED !!!
WHO WON’T LOVE FREE PHOTOCOPYING !? IT’S FREE LOVE
In a Sea of Ads ? Who gets noticed ?
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PROOF OF CONCEPT
TadaCopy : Japan
COPYFOX : United Kingdom
Around the World this concept has given birth to numerous companies
United States
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PROOF OF CONCEPT : Philippines
Last September 21-26, 2008 Ateneo-Celadon Successfully Implemented a Free Photocopying Service in Ateneo De Manila.
The First Ever Free Photocopying Service in Philippines. We got 498 signatures, and
distributed 8,797 free photocopies !! Creating a Buzz in the Ateneo Community
The Faculty of the Loyola Schools were very enthusiastic with this service
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Free Love this November 17 - 21, 2008
Our Proof Concept and soft Launch caused a commotion and a lot of people wanted more free Photocopying most
specially when they need it the most...the start of a semester
....Because of this, we would have another Free Photocopying Service this November and
we want you to Join Us
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New Style This November
I. Tapping the Professors Required Readings will be available for free, The
Professors will give us their readings. Readings are by far the most effective of all types of things being
photocopied, it doesn’t get throwed away and is often recycled.
II. New Design LayoutFrom the Responses and New Ideas we developed a
new layout in order for it to be more Friendly, Recyclable and Effective. But still you get the final say
on your design.
III. Aggressive Awareness Campaign
High Demand on Day 1, Making Students aware of the free photocopying services for them to avail of it.
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New Design
Sample Layout
More Prominent
Logo Custom Advertisement
Message to students, CSR, Membership
clubs and anything you
want !!
Lines so that the paper can be
recycled as notes paper and to
encourage students to take notes with
their readings
Black and White Colors only, because colored are too distracting for the students and we care about the students too and their education ^_^
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Cost
1 Ream = 500 Sheets
Volume Discounts Available
Venue for Free sampling of your products can be negotiated
You can order more than 1 Ream !
*We would be alternating sponsor layouts and not everyone will photocopy 17 pages,most are less
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Contact Us :
Matthew A. Cua3 BS Management of Applied Chemistry
Celadon Manager(Project Manager for Free Photocopying)
Ateneo-Celadon Manny V. Pangilinan Center Room 208
(02)426-6001 loc. 5409
The Future ? This may only be the Start XD THANK YOU14