Ryan CarsonFounder of Carsonified
SOLD
SOLD
Marketing has changed.
Branding and control
Conversation + empowerment
We’re all cynical & disloyalWe’re cynical + disloyal
Honesty + Openness
The BasicsThese are the bare freakin’ minimum.
• Mess around till you understand the basics
• Measure your conversions religiously
• A/B test every page on your site. Read bit.ly/ab-testing
• Use words like 'View prices & plans' instead of 'Free trial'
• Visits should be increasing by 10% per month
• Spend at least two hours a week
Google Analytics
Identify the sites your customers visit
• Trade favors
• Setup an affiliate scheme
• Write content
• PR stunt to get coverage
Building Social CapitalThe not-so-basics.
3,500,000 monthly visits
Johnson & Johnson
Your 6-Step Master Plan
Identify your niche.
Figure out the one thing they want to do or be.
Create a do-able plan.
Some ideas ...Some ideas ...
Invoicing: Help them be better businessmen
Bug Tracking: Help them be better coders
E-commerce: Help them be better salesmen
Who’s going to do it?
Start right now. Seriously.
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