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Service marketing
Submitted by : Alok BiswasSubhajit Mitra 8587046188
Group-2.Submitted to :Dr. Mukesh porwal
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GDP CONTRIBUTION
Total GDP of India- 8 Lakh Crore.
Contribution of E-BusinessRs 26,000Crore
=3.25%
Contribution of Flipkart to GDP- Rs.
= 0.41875 %
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Market share
flipkart38%
amazon
16%
myntra
14%
snapdeal
16%
others16%
Market race
Bcorporate indiafeb-
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JOB AMENITIES
Indias e-commerce market was worth about$ 800 Million in 2009 and increased to $ 4.7Billion in 2015. E-Commerce Market is
expected to contribute to around 4.4% ofIndias GDP by 2020.
Flipkart to hire 12000 more (present
13,000)employees by 2014. 50,000 employees required in next 2 yrs in
this sector with estimated 33% growth
yearly.
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Bansal boys vs Bezos ! Flipkart has competitors like Amazon, e-bay,
yebhi, Jabong, snapdeal, Myntra.Amazon therobust chaser, launched in June 2013.
Total unique visitors 13.22
6.78Average daily visitors 1.18
0.34
Total visits. 42.44
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The Flipkart Flip-flop
Flipkart Muscle Power:2/5thRetail marketshare
40% traffic today comes from mobile
Valuation:$1.6bn,
Revenue:1,180cr.(Target :6,100cr by 2016)
10million customer strength with 1,00,000daily shipment
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Rag to Ritches:the Game Plan
CORE
E -Comme
rce
INFORMA
TION
website Produ
ctdetails.
24*7 CC
OrderTracking
SAFEKEE
PING
Regst.Customers
EXCEPTI
ONS
Students Offer
FreeReplacepent
&refund
BILLING OnlineInvoice.
Hadr Copyinvoice withdelivery.
PAYMENT
COD
NetBanking
OnlinePayment.(Credit/Debit
Card)
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PRICING STRATEGIES Price of the product taking account of various
expenses such as Supplier expenses,Transportation expenses, Packagingexpenses, Shipping expenses, Courier
expenses, inventory maintenance expense,office and stationery expenses, sales andadvertisement expenses, taxes, depreciation,
discount allowances and many moreexpenses.
Roughly about 5-7% profit per book orders
which indicates that generation of revenue is
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DISTRIBUTION
Channel type:When an order is placed theyeither serve the order from their inventory orprocure the book on demand from various
suppliers and then deliver the customer.14,000delivery boy,8 fulfillment center across india.
As on date more than 80% orders of Flipkart
are handled via warehouses which helps inquick and efficient service
They deliver orders in 1 day in Tier-I cities and
2-3 days in Tier IIcities and 3-5 days Tier III
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PROMOTION
Focused on Print and TVC from 2011 onwards. Launched their first campaign in tvc on
05/05/2011 with the concept of Granny, Mouse,
Magic Presenting The Concept of GettingBooks Delivered at Doorsteps at just one clickof The Mouse through a Fairy-Tale.
Launced their second campaingn No kidding.No worries showing that we are serious aboutour promises. (Replacement, Original productwith original guarantee, best price,
DMRC romotion sa a.
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TAGLINES USED TILL DATE
Bookstore at your door
The store at your door
Jo dikhta hai wo bikta hai
No kidding, no worries
Shopping ka naya address
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Physical evidence1. Packaging.
2. Delivery Boy with Flipkart bag.
3. Ample number of inventories.
4. Fulfillment centers
5. Mobile apps.
6. Fliptomaniac
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PEOPLE
INTERNAL
14000 Employees
7000 Delivery boys 400 Employees are major share holders.
EXTERNAL
Customers. Suppliers.
Debt holders.
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Blue print : piller of success
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Future Fury ! ! !
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