Final MBR Presentation-2003

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18-09-2010 1

METHODS IN BUSSINESS RESEARCH

GROUP MEMBERSMr.Umair FatmiMiss. Uzma KanwalMr. Syed Irfan AhmedMiss.Sobia NusratMr. Syed Kawish Raza

RESEARCH TOPICBottled water Vs Open Tap water

SUBMITTED TO: SIR KAMIL YOUSUF



Bottled water is more healthy, reliable,hygienic and pure than Open Tap Water

HYPOTHESIS

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Methodology &

Questionnaire

Design

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This hypothesis is tested for businesses, salaried persons, housewives, students andchildren who use bottled water or open tap water. The questionnaire consists of 28

closed -ended questions to get accurate responses out of which 10 questions aretaken for analysis. The responses of the customers to each question is analyzed andpresented in a tabulated form.

SAMPLE SIZE:In order to test the hypothesis accurately, a realistic and measurablesample size of 2 35 respondents are taken

SURVEY AREA :1- GULSHAN TOWN2- ORANG I TOWN

3 - MAL IRTOWN

4- JAMSHED TOWN

5 -N ORTH KA RACH I TOWN

6- BALD IA TOWN

7-N ORTH NAZ IMABAD

8-FEDE RAL B A REA

9-PECHS10-GUL ISTAN E J OHA R

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Q.WHICH WATER DO YOU MOSTLY USE?Response Percentage

Bottled water 16 3 69 .00

Tap water 71 30 .00

Other 1 1 .00

69%

30%

1%

Bottled water

Tap water

Other

ANALYSIS: e l sis res lt s s t t re t lf f e le re c s ittle ter s c re t t ter. is is si t t ttle ter is re l ci tter r ll .



Q.WHICH WATER IN YOUR OPINION IS GOODFOR HEALTH?

88%

12%

Bottled water

Ta water

Other

Response Percentage

Bottled water 207 88 .00

Tap water 28 12 .00

Other 0 0

Ana l sis : e ana l sis res lt s s t a t f a irl l a r e ajo rit of eop le a re awa re of t eir e a lt req ire e n ts and a re c on sci ou s t o a in ta in it.



Q.ARE YOU SATISFIED WITH THEQUALITY OF TAP WATER?

23%

77 %

Yes

N o

N o response

Response Percentage

Yes 55 2 3. 00

N o 180 77 .00

N o response 0 0

ANALYS IS : The graph presents that a large number of population are dissatisfiedwith the uality of tap water



Q.HAVE YOU OR ANYONE IN YOUR FAMILY FALLEN ILL AFTER USING

TAP WATER?

77%

2 3%

Yes

N o

N o response

Response Percentage

Yes 182 77 .4

N o 53 22 .6

N o response 0 0

ANALYS IS : The statistics shows that a huge population of Urban areas have becomevictim of tap water and have deteriorated their health.



Q.IS TAP WATER SAFE FOR

CHILDERN?

17%

3 %

0%Response

Yes

N o

N o response

Response Percentage

Yes 41 17 .0

N o 194 8 3. 0

N o response 0 0

ANALYS IS : The public response give us idea that very few people think tap water isgood for daily use and a large portion recommend bottled water for their healthyfamily



Q.DO YOU THINK BOTTLED WATER IS FULL OF BASIC MINERALS

NEEDED FOR HUMAN BODY?

7 3%

27%

Response

Yes

N o

N o response

Response Percentage

Yes 171 72 .8

N o 64 27 .2

N o response 0 0

ANA LYS IS : 3/4 population have knowledge about basic human body health

re uirements and need and



Q.DO YOU THINK BOTTLED WATER CAN PROTECT YOU AND YOUR

FAMILY FROM ILLNESS?

87%

1 3%

Yes

N o

N o response

Response Percentage

Yes 204 86 .8

N o 3 1 1 3. 2

N o response 0 0

ANALYSIS: e st a tistics s ow s t a t a uge popu la tion of r an a r ea s ave ecome victi m of t ap wa ter and ave de teri or a ted t eir ea lt .



Q.IS BOTTLED WATER EASILYAVAILABLE EVERYWHERE IN THE

MARKET?

9 5%

4% 1%

Yes

N o

N o response

Response Percentage

Yes 224 9 5.3

N o 10 4 .3

N o response 1 0 .4

ANA LYS IS : The distribution network of bottled water is very strong in urban areas.



Q.ARE YOU SATISFIED WITH THEQUALITY OF BOTTLED WATER?

77%

2 3%Yes

N o

N o response

Response Percentage

Yes 181 77 .00

N o 53 2 3. 00

N o response 0 0

ANA LYSIS: e ma ss popu la ti on ave tr u st on ottl ed wa ter q ua lit and pu rit u t still¼ t ave ad expe ri en ce abou t bo ttl ed wa ter



Q.ARE YOU SATISFIED WITH THEPRICE OF BOTTLED WATER?

70%

29%

1%

Yes

N o

N o response

Response Percentage

Yes 16 5 70 .00

N o 69 29 .00

N o response 1 1 .00

ANA LYSIS: e figu r e give us an idea t a t majo rit of con sume r ar e sa tisfi ed and a ff or d bo ttl ed wa ter, bu t its p ric e can be cu t down mo r e as 0% of its user a r e

d iss a tisfi ed wit its c ost.



Q.DO YOU THINK BOTTLED WATER HAS MADE YOUR LIFE HEALTHY

AND TENSION FREE?

74%

26%

Response

Yes

o

o resp o nse

Response Percentage

Yes 17 3 74 .00

o 61 26 .00

o resp o nse 0 0

ANA LYSIS: Almo st t r ee f ort popu la tion expe ri en ced t a t bo ttl ed wa ter is good f or t eirea lt and f am il and t ey b lind ly tr ust on it. Also a r ound one f ort doe sn¶t t i nk so.



SUMMARY

B ottled

U sage of bottled water is pretty much higher than

tap water.Bottled water is considered as healthy water.Bottled water has maintained a proper ratio of minerals in its composition.

Quality of bottled water is up to the mark .

Tap

Tap water has contamination and is impure drink.U sage of Tap water results in increment of diseases

and destroy human health .



ANALYSIS RESULT

Our research analysis showsthat our Hypothesis is positive



THANK YOU

Final MBR Presentation-2003

Documents

Final MBR Presentation-2003