Travel with opulence
Comet CoachesIntegrating the future in travel technology.
Designed to roam the Lion City.
Sample our on-board cuisine and delicacies.
Drink in the delicious cityscape.
Location: Singapore
• Very politically stable.
• World Tourism Organization: ranked 29 out
of all countries
• Cost-efficient public transport networks
THE
LION
CITY World-renowned cityscape
Singaporeans rely and trust
public transport
Many tourist hotspots
concentrated at one area
Efficient public transportation
THE PRESENT
52.4% use public transport
3 million bus rides are taken per day
day
LTA (Land Transport Authority)
Singapore Tourist Pass
Why Comet Coaches?
• An unmatched dining and visual viewing
experience.
• Economical fare.
• Unwind.
GLASS ROOF
AND WALLS
FEATUREOn upper deck
Maximum scenic
enjoyment
Enjoy Singapore in
360 view
Feel closer to the
city
Market
Analysis
How big is the market: average customers per day = 15/ride
Target Market: High net-worth individuals (both tourists and locals)
Location : Eastway (Marina Sentosa): Westway (Sentosa Marina)
Pass by: Singapore Flyer, Clarke Quay, Botanic Gardens
Targeted customers
• Mainly tourist
Why are we selecting them as our target?
• time
(the bus doesn’t stop) travels from the start to the end
Customers background
• Parents who are working
• Couples
• median monthly household income from work will be
$7,570 to $7,870
• Working class business man could bring their foreign
customers
for a social meeting
Potential food competitors
• Restaurants
• Café
Strength
• Serve same type of food
• Good marketing strategy
• More conventional
Weakness
• Costly
• Too traditional
• Inconsistent quality in food
Service Benefits
• Direct transport to and from popular
Singapore destinations
• Wine & dine with a luxurious tour through
the iconic scenery of Singapore
COMET COACHES
NibblesFrench Alcohol
Blood Orange French 75 Cocktail …………… 18
Rose Champagne Cocktail ……………………... 18
Etre en Verve …………………………………………. 19
Wayne’s French 75 ……………………………..…. 19
French Sangria………………………………………… 19
Champagne & Chambord …………………….... 20
Kir Royale ……………………………………………….. 21
Ciroc French 74 ………………………………………. 21
Titbits
French Dip Au Jus ………………………… 22
Bruschetta …………………………………… 23
French Onion Soup ……………………… 23
Garlic Frites ……………………….……….. 23
Mussels in White Wine Sauce …….. 25
Crepes ………………………………………… 25
COMET COACHES
French Cuisine SGD Baked Camembert …………………………………………………………………………….. 25
Moules Marinières …………………………………………………………………………….. 25
Blanquette de Veau ……………………………………………………………..…………… 26
Cheese Soufflé ………………………………………………………………………………….. 26
Piperade ………………………………………………………………………………….………... 26
Pan-seared Foie Gras ……………………………………………………………………….... 27
Bouillabaisse ………………………………………………………………………………………. 28
Ratatouille ………………………………………………………………………………………….. 28
Sales Strategy
• Ticket-booking/purchasing made available
online (official website)
• Packages partnering with hotels (at
Sentosa & Marina Bay Sands)
• Tickets available at hotels with the
schedule of pick up times and locations
Advertising
• official website (www.cometcoaches.com)
• Instagram account (@cometcoaches)
• Facebook page
(www.facebook.com/CometCoaches)
Why LLC?
• Business Liability
• Ease of Expansion – Easier to raise
capital
• Transfer of Ownership
• Public Perception
Roles of Members in the
Business
Chia Sue Hwa
Managing Director
Aida Junita
General Manager
Khor Yen Min
Finance Manager
Samantha Lee
Operations Manager
Mid-Level Employees
• IT Technician
• Graphic Designer
• Chefs
Lower Level Employees
• Bus Drivers
• Waiters/Waitresses
• Cleaning Service
WHY WE CHOOSE OCBC
BANK?
Financing of up to
S$500,000
(RM
1,264,636.96)
Lump-sum
disbursement of
funds to meet
your immediate
needs
No collateral
needed
Repayment period of
up to
5 years
Fixed monthly
repayments allow
you to plan ahead
A LOAN THAT GIVES YOU IMMEDIATE
FUNDS
RM-
RM500,000
RM1,000,000
RM1,500,000
RM2,000,000
RM2,500,000
RM3,000,000
RM3,500,000
RM4,000,000
RM4,500,000
Year 1 Year 2 Year 3
Sales Forecast
Sales
RM-
RM1,000,000
RM2,000,000
RM3,000,000
RM4,000,000
RM5,000,000
RM6,000,000
RM7,000,000
RM8,000,000
Year 1 Year 2 Year 3
Profit Figure
Profit
Reference
• Farías, I. (2010). Sightseeing Buses: Cruising, Timing and the Montage of Attractions. Mobilities, 5(3), 387-407. doi:10.1080/17450101.2010.494842
• References Waddell, R. (2014). 21st Century Bus. Billboard, 126(12), 51-54.
• City bus tour to exhibit festive homes. (2007). Fort Worth Business Press, 20(49), 2.
• Zan' Asri bin T, Sharini binti H., Salina binti K. (2010). Prinsip Perakaunan. Selangor. Sasbadi Sdn. Bhd.
• Roger A. Kerin. (2011). The Core Marketing. New York. McGraw-Hill Irwin
• Viator. (2014). Barcelona Gourmet Tapas Dinner on a Deluxe Glass-Roof Bus. Retrieved from http://www.viator.com/tours/Barcelona/Barcelona-Gourmet-Tapas-Dinner-on-a-Deluxe-Glass-Roof-