SOCIAL
MEDIA AND
BIG DATA
SOCIAL AT THE HEART OF YOUR BUSINESS
IN 1996 IT TOOK 25
MINUTES TO DOWNLOAD
A SONG
NOW WE STREAM MUSIC
ON OUR MOBILES IN
SECONDS
YOU MAY REMEMBER
PHOTO ALBUMS
58 PHOTOS UPLOADED
TO INSTAGRAM EVERY
SECOND
PEOPLE USED TO WRITE
THEIR HOPES AND
DREAMS IN A DIARY
NOW 87.8 MILLION
OVERSHARE ON TUMBLR
4 BILLION HOURS OF
YOUTUBE VIDEO (NOT
TV) WATCHED MONTHLY
729,571 MESSAGES PER
MINUTE ON SINA WEIBO
NEW YEAR 2013
BRANDS RECEIVE 34,722
LIKES EVERY MINUTE OF
THE DAY
30 BILLION PIECES OF
CONTENT ARE SHARED
ON FACEBOOK MONTHLY
THE WORLD IS GOING
THROUGH A PERIOD OF
PROFOUND CHANGE
THE CHANGE IS DRIVEN
BY TECHNOLOGY AND
THE INTERNET
THIS HAS MEANT A 120%
INCREASE IN DATA
EVERY YEAR
“BIG DATA” DESCRIBES
THIS GROWTH IN
INFORMATION
EVERYTHING IS NOW ON THE
INTERNET.
THE INTERNET HAS A LOT OF
DATA.
THEREFORE, EVERYTHING IS
BIG DATA.
MUCH OF BIG DATA IS
SOCIAL DATA
FACEBOOK PROCESSES
2.5 EB PER DAY. THAT’S
150M IPHONES.
“640KB SHOULD BE
ENOUGH FOR ANYBODY”
– BILL GATES, 1981
THIS MAN HAS MADE A
LOT OF MONEY FROM
BIG DATA
WHAT CAN
YOU DO
WITH BIG
SOCIAL
DATA?
HSBC MINE SOCIAL
MEDIA PROFILES TO
MANAGE CREDIT RISK
NETFLIX PERSONALIZE
CONTENT FOR
CUSTOMERS
AMAZON DYNAMICALLY
PRICE AND RECOMMEND
PRODUCTS
BLOOMBERG TRADE
FINANCIAL MARKETS
USING SENTIMENT
OBAMA BECAME
PRESIDENT OF THE USA
NIKE CAMPAIGN ROI UP
127% USING SOCIAL
DISPLAY REMARKETING
WHERE ARE
WE IN
VIETNAM?
SOCIAL SITS IN THE
SILO
66% of businesses feel that their social strategy is not
connected to business outcomes.
72% feel that they have a do not have common vision for
social media, where lines of business and business functions
work together.
88% do not have a plan that looks beyond the next year.
49% said that top management were “informed, engaged and
aligned with their companies’ social strategy.”
WE DON’T DEFINE
SOCIAL ROI CORRECTLY
MEASURING THE RIGHT
THINGS IS CRUCIAL
LOOKING AT A WIDER
VIEW OF SUCCESS
ALLOWS FOR FULL ROI
YOU MUST
FULLY
MEASURE
SOCIAL!!!
REDEFINING SOCIAL ROI
IS ACTUALLY QUITE
EASY USING A DMP
DMP
Ecommerce
Website
Social
Search
Mobile
Offline Purchase
A DMP ALLOWS YOU TO
DO THREE SIMPLE
TASKS
DMP
Organize data so you can
use it
Create actionable
insight
Connect to other
marketing platforms
USING BIG SOCIAL DATA
IN A DMP WILL DRIVE
ROI
Business
• Product
• Insight
• Personalization
Marketing
• Display
• Content
FINAL
THOUGHTS
SOCIAL CAN SIT AT THE
HEART OF YOUR
BUSINESS
DMP technology can drive change
Think continuous evolution, not instantaneous
Align social goals with your individual
business goals
Sell the concept internally
Create one team for big data
Use your own data supplemented with
third party data
3 IMMEDIATE
TAKEAWAY ACTIONS
Remarket your Social activity during campaigns
1 Ensure Social is fully tracked and sharable
2 Investigate DMPs to connect Social
3
THE ISSUE IS NOT THAT YOU ARE
ACQUIRING LARGE AMOUNTS OF
DATA. YOU DEFINITELY HAVE BIG
DATA.
IT'S WHAT YOU DO WITH YOUR
BIG DATA THAT MATTERS.
HARNESSING AND USING
RELEVANT DATA IS KEY. THIS IS
THE VISION FOR BIG DATA.
THANK YOU