THE ADVERTISING CAMPAIGN PLAN FOR
INSTITUTE OF ACCOUNTS, BUSINESS & FINANCEFAR EASTERN UNIVERSITY
MARKETROUPE ADVERTISING COMPANY
PRESENTED BY:
UniversityEastern
Far
Business & Finance
Institute of Accounts
The
AnalysisCompetitors
WEAKNESSESSTRENGTHS
THREATSOPPORTUNITIES
SWOTANALYSIS
Pioneer Business School in the Philippines
Poor enrollment processes in FEU-IABF.
Sending of student leaders in countries abroad for academic purposes. It is also a way for the student leaders to promote the university.
Other colleges/universities offering better quality of education for students resulting to heavy competition
MARKETTARGET
Graduating High School Student
Parents of the High School Student
Primary Target
Secondary Target
Service Positioning Statement
FEU-IABF is positioned as one of the leading
and pioneering business school in the Philippines
for most of the middle classes.
USP
“DISOVER SOMETHING BIG”•Quality degree programs to choose on.•Professors know what they are teaching.•Actual business simulation of projects.•Superior on-the-job training program for graduating students.•Masteral and Doctorate Professors•Renovated buildings and classrooms•Improved gadgets and facilities•AFFORDABLE TUITION FEES
Target Person
• Trisha Mae R. De Leon, 15
• A graduating high school student at Colegio San Jose de
Alaminos
• An active tennis player
• Loves to draw and a member of sketch club but definitely
has a sharp mind for business.
• The eldest in the family
• She have a 2 siblings
• Has a mini-business in school where she sells handmade
accessories for her classmates.
• Willing to become a successful entrepreneur someday
• Aside from having a small business of her own she is also
one of the consistent honor students at their school
BRAVE
BIG
COMPETENT
SMART
Brand PERSONALITY
PRACTICAL
Presentation
of
Creative Materials
RECCOMENDED
SLOGAN
“DISCOVER SOMETHING BIG”
RADIO AD
TVC
AVP
PRINT ADS
Broadsheet & Magazine
PRINT ADS
POSTERS
COLLATERALS
LEAFLETS, FLYERS
BROCHURE
BUDGET SUMMARY
PRINT AD: POSTERS, BROADSHEET & MAGAZINE P 4, 588, 740.00TV AD: TV PARTOL & 24 ORAS P 5, 307, 000.00RADIO AD: LOVE RADIO & MAGIC 89.9 P 3, 000, 000.00COLLATERALS: BROCHURES & LEAFLETS P 300, 000.00SCHOOL CARAVAN P 800, 000.00AVP P 200, 000.00TOTAL: P 14, 375, 740.00OTHER EXPENSESAD STANDING COUNCIL FEES P 60, 500.00
Radio Ad Making 500.00Maintenance of Social Networking sites, Email, and websites 5, 000
monthly 60, 000.TRANSPORTATION P 150, 000.00TOTAL: P 210, 500.00GRAND TOTAL: P 14, 586, 240.00
THANK YOU FOR LISTENING!
