FengShui• Fengshuiisthestudyofhowhumansinteractwiththeirenvironment.• Theaimistocreateenvironmentswherethepeoplelivingandworkingtherecanbestsucceed.• Fengshuiisbasedontheideathatpeoplereacttotheirenvironmentandthiscanaffecttheiremo=ons,moodandthoughts.• Wemightforexamplefeeldifferentinacathedralcomparedtoacafé.• Intheexperienceoffengshuipeoplerespondtocolours,shapes,sizesofspaces,plants,flowers,viewsofnature,ligh=ng,art,materialsandimagery.• InCongletontheaimofusingfengshuiistocreateanatmospherethatisposi=veandsa=sfyingtoliveandworkinaswellaslikelytoaFractnewpeopletothetown.

SimonBrown• RanthefirstfengshuicoursesintheUK.• WriFenmanybestsellingfengshuibooks.• WorkedwithBri=shAirwaysonthedesignoftheirWatersideheadquarters.• HelpedTheBodyShopcreatetheirshopredesign.• Beeninvolvedinthedesignofmanyairportterminals.• StartedasadesignengineerandthentrainedinOrientalMedicinebeforestar=ngacareerasafengshuiteacherandconsultant.• CurrentlythechairpersonoftheFengShuiSociety.

Aims• TocreateanatmospherethataFractspeopletoCongleton.• TomakeCongletonanaFrac=veandbeau=fulplacetoliveandwork.• TohelpCongletonfunc=onasatownwherepeoplecanshop,work,meetandsocialise.• TobuildonthehistoricalcharacterofCongletonandrespectitsheritage.• TohelpCongletonfinditsowndis=nc=vecharacteranddevelopareputa=on.• ToencouragethekindofchangesthatwouldmakeCongletonahappyplacetobe.

Opportuni=esforChangeWherecanweimproveandregeneratethetownandcreatethemostposi=vebenefits• MountbaFenWay.• MarketSquare.• Bussta=on.• TrainSta=on.• Mainshoppingstreets.• Thederelictmills.• Parking.• Linkstothecanal.• Vegeta=on.

MountbaFenWay

ISSUES• Currentlyfeelscold,hard,municipal,fastandindustrial.• Cutsthroughthetownsepara=ngthetowncentrefromtheleisurefacili=es.• CreatesapoorimpressionofCongletonforallthosepassingthrough.• Nothingtoen=cedriversintothetown.

MountbaFenWay

SUGGESTIONS• PlanttreeseithersideofMountbaFenWay.• Growhedgesinthecentreandatthesidesoftheroad.• Con=nuewiththebeau=fulflowers.• Displaypostershighligh=ngthebenefitsofvisi=ngthetown.• Createparkingfacili=esthatmakeiteasytostopandtrytheshopsandcafes.• Buildaninteres=ngandlandmarkbridgeacrossMountbaFenWayfromthetowncentresidetotheleisurefacili=esandpark.

MarketSquare

ISSUES• Builtintoapitbelowstreetlevel.• Cold,hard,municipalatmosphere.• Cannotseeallthestallsandretailunits.• Doesnothaveafes=ve,funorhappyatmosphere.• Lackscharacter.

MarketSquareSUGGESTIONS• Builtatstreetlevelaboveanewcarpark.• Createatradi=onaltownsquare.• UsestyleofLiFleMortonhalltocreateauniqueatmosphere.• Givethemarketandappe=sing,fresh,colourfulatmosphere.• Makethemarketsomethingthatwillbeatalkingpointinthearea.• Includeacafétomakethemarketaplacepeoplewouldwanttospend=me.• Makesurethemarketisexposedtosunlight.

BusSta=on

ISSUES• ThisisthefirstimpressionofCongletonforvisitorsarrivingbybus.• Ithasanuninteres=ng,bland,cold,hard,municipalatmosphere.• Cannotseethewaytothetowncentreormarketsquareclearly.• Open,exposed,unprotectedfeeling.

BusSta=on

SUGGESTIONS• GrowvinesacrosstheMorrisonsandLibrarywalls.• Plantlotsoftrees.• DisplayaFrac=vepicturesofCongleton.• ClearlysignpeopleintoCapitalWalkandontothetowncentre.

TrainSta=on

ISSUES• ThisisthefirstimpressionofCongletonforvisitorsarrivingbytrain.• ThegreycolourschemeandbunkerstylearchitecturecreatesadepressingimageofCongleton.• Thesta=oncreatespeople’simpressionofCongletonwhoarepassingthrough.• Thesta=ondoesnotreflectthenatureandaesthe=csofCongleton.• Thereisnothingtoen=ceoraFractpeopletovisitCongleton.• Thesta=onissituatedtoofarfromthetowncentreforaneasywalk.

TrainSta=onSUGGESTIONS• AmaroonormoreaFrac=vecolourwouldcreateabeFerimpression.• Plantsandflowerswouldbrightenupthesta=on.• PostersshowingthemostaFrac=veaspectsofCongletonwouldarousegreaterinterestinthetown.• Abusserviceco‐ordinatedwiththetrainswouldmakeiteasierforpassengerstovisitthetown.• Amarke=ngcampaignmightbecoordinatedwiththetrainoperatortoinformpassengersofthedelightsofvisi=ngCongleton.

ShoppingStreets

ISSUES• SomeofthestreetsfeltaliFlebare.• Retailersclaimedtradewasslow.• Alackofpeopleinthestreetsandusingtheshops,cafesandrestaurants.• Alltheinteres=ngshopsandcafesarenotvisibletopeopledrivingthroughCongleton.• Shopscloseearly.• TheshuFerscreatearundowninnercityatmosphereintheevening.

ShoppingStreetsSUGGESTIONS• Createastrongretailersassocia=ontoagreeonclosing=mes,shopfrontage,shuFers,crea=ngashopplanofthetown,marke=ngCongletonasaretaildes=na=onontheinternet,exploringshopperfriendlyparkinganddecora=on.• Brightenupthestreetswithtreesandvegeta=on.• Addcolourwithwindowboxeswithfloweringplants.• Encourageoutdoorea=ngforBridgeStreet.

DerelictMills

ISSUES• CreatesaslightlydepressingimpressionofCongleton.• Appearsrundownanddecaying.• UnaFrac=ve.

DerelictMills

SUGGESTIONS• Thinkofthesemillsasahugeadver=singopportunitytoCongleton.• UsethemillstoaFractdriversandpassengersintothetowncentre.• Usetheartoftrompel’oeiltomakethebuildingsmoreaFrac=ve.

ImagestoPromoteandIden=fyCongleton

ImagestoPromoteandIden=fyCongleton

ImagestoPromoteandIden=fyCongleton

AcknowledgementsIwouldliketothankandacknowledgeallthosewhohelpedDraganaandmyselfcompilethisreport.

DawnGibbonsPeterCooperDavidDingleMargaretWilliamsonJohnBearmoorFionaHamptonJackieMcArthurSally‐AnneHollandDavidWatson.

MadePossiblebyAveryspecialthankyoutoDawnGibbonswhoinspiredandsponsoredthisreport.Herenthusiasmandposi=vityweretheseedsfortheideasthatblossomedhere.