Brandon CorcoranKate Polley
Edgar CrespoB.J. Wessels
The Idea
• Radio Broadcasting
• Industry Overview– How Web 2.0 has influenced radio broadcasting• Creative, interactive, listener-attentive websites
– Introduction of online streaming– Creating relevance to the listener
The Opportunity
• Successful broadcasting:
– Availability of music– Blending different types of music– Music industry news– Combining information with entertainment– Promoting interaction with the listener
The Issue
• Competing stations don’t provide:
– Diverse portfolio of music– Local contests & events– Relevancy in the community– Attention to what listeners desire
What is Fdub 99.9
• Radio station based locally
• Featuring top songs from multiple genres
• Promotes new and emerging artists in DFW
• Provides access to local information
Market Analysis
+ Buying Power- Supplying Power+ Threat of Substitute Products- Threat of New Entrants+ Rivalry Among Existing Competitors
Target Audience
• “The ability to learn faster than your competitors may be the only sustainable competitive advantage” – Arie de Geus
• Knowing The Customer– Listeners• All listeners between 16-40 in the DFW Metroplex
– Musical Artists– Record Labels
Competitors
Competitors
Features
DJ JayEventsNew ArtistsFeatured ArtistsContact Us
In Conclusion
• Competitors aren’t satisfying listener’s desires• Potential for successful broadcasting• Fdub 99.9 fills that role• Your investment will make a positive impact
on the community