Sourcing
Channels:
Strategies for the Most Popular Social Network
By: Geoff Peterson Managing Principal, General LeadBlogger, StaffBytesAuthor, The Sourcer’s Playbook
http://www.facebook.com/geoffpetersonhttp://www.linkedin.com/in/geoffpetersonhttp://twitter.com/geoffpetersonhttp://friendfeed.com/geoffpetersonhttp://www.google.com/profiles/gpeterson23
Live From Pittsburgh, PA…
Sourcing Channels Schedule
Social & Business Networks
The Blogosphere
Search Engines
Mobile Technologies
Social Media
RSS/Bookmarking/Video
Facebook Strategies6/18 & 6/19
Twitter Twaining7/7 & 7/9
Google’s Impact on Social Recruiting
7/14 & 7/16
On Your Mark, Get Set, Facebook…
Fast Facts:
-200 Million Members (1/5 of all Internet
Users)
-4 Billion Pieces of Info; 850 Million Photos;
8 Million Videos (Every Month)
-Users Spend Avg. of 20 Minutes/day
on the Site
-10K+ Independent Sites on Facebook Connect
StrategicThoughts…
Take Advantage of Free Facebook Applications
Use 3rd Party Tools to Stay Connected
Follow The Leaders
Get a Facebook Marketing Strategy
Measure & Follow Online Discussions