Thursday, March 27, 2010
“Leveraging Facebook for your Organization”Session 4A; Roy Pereira @ Shiny Agency
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Agenda
• Why Facebook?
• Facebook 101
• Your Company in Facebook
• Facebook on Your Web Site
• Promoting Your Business on Facebook
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Who Am I ?
• Roy Pereira <[email protected]>
• Over 40 campaigns on Facebook
• Co-Founded FacebookCamp (Toronto)• Largest Facebook Dev Garage in the world!
• Co-Founded Refresh Partners in May 2007• 1st Marketing Agency focused on Social Networks
• Founded Shiny Agency in May 2009• Specialized marketing agency focused on bringing
brands to social networks
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Some of Our Facebook Campaigns
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WHY FACEBOOK?Why is Facebook so important to us?
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Facebook’s Growth
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Mo
nth
ly A
ctiv
e U
sers
(M
)
100 million via mobile
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Facebook = Real-Time-Web
• Daily:• 175 million active users• 55 million status updates
• Weekly:• 3.5 billion pieces of content (web links, news
stories, blog posts, notes, photo albums, etc.) shared
• Monthly:• 2.5 billion photos uploaded• 3.5 million events created
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Source: FacebookSocialAds, Jan, 2010
Canada: 15 million usersCanada: 15 million users
British Columbia: 14%British Columbia: 14%
Alberta: 11%
Alberta: 11%
Saskatchewan: 3%Saskatchewan: 3%
Manitoba: 3%Manitoba: 3%
Ontario: 40%Ontario: 40%
Quebec: 19%Quebec: 19%
The Maritimes: 8%The Maritimes: 8%
The Territories: 0%The Territories: 0%
Canada on Facebook
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Canadian Demographics
Source: FacebookSocialAds, Jan, 2010
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Facebook Around the World
Rank CountryNumber of
Facebook users12 month growth %
6 month growth %
1 USA 101,303,240 140.8% 46.0%
2 UK 22,625,300 51.5% 20.9%
3 Turkey 16,943,780 113.6% 36.8%
4 Indonesia 14,681,580 1536.7% 126%
5 France 14,290,700 117% 32.6%
6 Canada 14,228,460 31% 19%
7 Italy 13,272,760 137.6% 30%
8 Philippines 8,387,560 2046.8% 208.4%
9 Spain 7,701,200 196.7% 33.4%
10 Australia 7,611,920 75.8% 25.7%
Source: Facebook, Dec 2009
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FACEBOOK 101So that you can talk to your kids and sound like you are hip
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What is on your mind?
What are your friends up to?
On-the-fly conversations
This is what it is all about!
Get Involved
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Your digital life
Photos are the #1 activity
Wow, lots of personal info…
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More photos on Facebook than next 5 nearest competitors
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Lots of Fans
Great Communication Channel
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85 million monthly active users play FarmVille
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Facebook Outside of Facebook.com
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Facebook’s “Like” Takes Over the World
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Not Just On the Web
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FACEBOOK PAGES
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Facebook Fan Pages
• Most brands have one• Easy to communicate with your ‘Fans’• Easy to acquire Fans• Great central nexus to create brand
awareness with your media and news udpates
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22Get Fans
Send Updates
Custom Tab
Get Feedback
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Most Popular Facebook Pages
Rank Facebook Fan Page NameNumber of Facebook
Fans
1 Michael Jackson 10,551,163
2 Vin Diesel 7,232,745
3 Barack Obama 7,095,229
4 Facebook 6,662,703
5 Mafia Wars 6,426,482
6 Texas Hold'em Poker 5,848,694
7 Megan Fox 5,357,269
8 Starbucks 5,331,423
9 Lady Gaga 4,711,581
10 RIP Michael Jackson (We Miss You) 4,695,522
Source: Facebook, Jan 2010
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Non-Commercial Fan Pages
Rank Facebook Fan Page NameNumber of Facebook
Fans
11 I love Sleep 4,682,956
12 Pizza 4,643,720
16 I need a vacation!!! 4,385,918
18 I really hate slow computers 4,016,919
20I hate waking up during a good dream and it
won't come back!3,835,373
22I don't get enough sleep because I stay up
late for no reason3,170,874
27Randomely laughing because you
remembered something funny3,331,980
28Random laughter when remembering
something3,326,008
30 Pizza 3,306,364Source: Facebook, Jan 2010
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Custom Tabs
• (Almost) anything goes in a Fan Page custom tab
• This is where most “Branded” applications now reside
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“Applications” in Fan Pages
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Understand Who Your Fans Are
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OPENGRAPH / CONNECTFacebook on your web site
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ADVERTISING ON FACEBOOK
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Advertising on Facebook
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Target, Target, Target
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Only pay per click!
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PRIVACY ON FACEBOOK“The age of privacy is over”, Mark Zukerburg, Jan 8, 2010
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Facebook Privacy (2005)
39http://mattmckeon.com/facebook-privacy/
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Facebook Privacy (April 2010)
40http://mattmckeon.com/facebook-privacy/