F establishing a national legislature G allowing state governments to have powerH requiring that amendments be approved by the statesJ giving the national government the power to collect taxes
The U. S. Constitution corrected a weakness of the Articles of
Confederation by
F The decorations of the hall where the speech will be given
G The location of the speaker in the room H The banner that reads “Voter Apathy” J No one came to hear the speech
Analyze the cartoon below and then answer the question. How does the cartoonist make
his point about voter Apathy?
Types of Campaign Advertising
MethodMethod DefinitionDefinition CharacteristicsCharacteristics
TestimonialTestimonial Endorsements from Endorsements from celebritiescelebrities
MTVMTV
BETBET
MudslingingMudslinging ““attack adsattack ads””
Negative impressionNegative impression
embarrassing past embarrassing past
TransferTransfer Positive symbols of Positive symbols of self with negative self with negative symbols of symbols of oppositionopposition
Self shaking hands, Self shaking hands, opponent in jailopponent in jail
Card StackingCard Stacking Using statistics in a Using statistics in a one sided mannerone sided manner
Biased Biased
MethodMethod DefinitionDefinition ExampleExamplePlain FolksPlain Folks appeal to average appeal to average
peoplepeopleEveryday actionsEveryday actions
Glittering GeneralitiesGlittering Generalities positive first positive first impressionimpression
Images of a perfect Images of a perfect world, world, ““saving our saving our schoolsschools””, , ““improving improving AmericaAmerica””, etc., etc.
BandwagonBandwagon Everyone else is Everyone else is doing it so you doing it so you should too should too
Group testimonials, Group testimonials, people carrying people carrying signs in support, signs in support, endorsements from endorsements from big associationsbig associations
Contrast AdContrast Ad Showing positive Showing positive aspects of the aspects of the candidate at the candidate at the same time as same time as negative aspects of negative aspects of the opponentthe opponent
Split screensSplit screens
Michael Steele - http://www.youtube.com/watch?v=IE80xrBhNjI&NR=1
Ron Paul - http://www.youtube.com/watch?v=wchrOz46L14
Mike Huckabee - http://www.youtube.com/watch?v=MDUQW8LUMs8
The One - http://www.youtube.com/watch?v=ZD4jv21GjrM
Joe Manchin - http://www.youtube.com/watch?v=xIJORBRpOPM
Herman Cain - http://www.youtube.com/watch?v=S6VnTqpTqvQ
Examples
Vernon Robinson - http://www.youtube.com/watch?v=QvotlhQ1P1Y
Mitt Romney- http://www.youtube.com/watch?v=EP2GsRzROF8
Bill Clinton - http://www.youtube.com/watch?v=XoBFL6iwid4
Barack Obama - http://www.youtube.com/watch?v=eZ6fi_Qa2Dk
Examples
http://www.youtube.com/watch?v=zPPLSHKH0h4&feature=results_main&playnext=1&list=PL27CCE6D83042ACEF Barack Obama
http://www.youtube.com/watch?v=Z1mI_jO8sos - Roger Williams
http://www.youtube.com/watch?v=GhgiOSgBEYY Reagan
http://www.washingtonpost.com/politics/decision2012/four-of-the-best-campaign-ads-of-2012-from-pig-pens-to-the-private-sector/2012/09/25/ed7741fa-071e-11e2-a10c-fa5a255a9258_video.html - Ads of 2012
http://www.livingroomcandidate.org/commercials/1964/peace-little-girl-daisy - LBJ Daisy
Examples