your listeners.your ads.connected
Brings
Targeted Advertising
to the World of
Audio Broadcasting
Broadcasters want more revenue from ads
Advertisers want measurable ROI on their spend
Listeners want less but more meaningful ads
PROBLEM
User tailored audio ads insertion
By
exaget Service Platform
ADVERTISERS PROVIDE ADS
AUDIO BROADCAST STREAMS ITS PROGRAMS
THE RIGHT AD IS DELIVERED TO THE RIGHT
LISTENER
u tune me
exaget SERVICE INSERTS TAILORED ADS INTO EACH
STREAM
SOLUTION
Increased Value of Ad Spot. New Advertisers (local players)
Timely Audience reach and impact measurement New Broadcasters (Podcasters, niche radios)
Improved Listener Satisfaction
THE BENEFITS
THE OPPORTUNITY
33 Billion $ spend in audio advertisement
in 2012 *
* Magnaglobal 2011Adveritsing forecast ** Radio Advertising Bureau (UK) *** RAJAR Q2 2012 Figures
£15 **
x listener AVARAGE AD REVENUE 6-8x
more revenue INCREASE BY TARGETING
£100 x listener
POTENTIAL AD REVENUE
18% *** ADULTS LISTENING RADIO ON MOBILE
20-25% YOY GROWTH
with
In UK
7000 ACTIVE LISTENERS
ONLY NEEDED
TO REACH 700K €
2013 TARGET REVENUE
THE TEAM
SHANKAR MEEMBAT
CEO
• 20+ years of experience in Mobile industry
• 10+ years of B2B Sales • 5+ years in taking NOKIA services
to market • 5+ years in marketing SAMI
KIVISAARI CTO
• 15+ years in Mobile development and project management.
• R&D Manager for Nokia Store through successful launch.
• Project Management at Digia, Nokia & Comptel
ANTONIO GUADAGNO LEAD DESIGNER
• 14 years in Software Development and User Experience within NOKIA
• Proven track record in UX Strategy, Interaction Design and User Research
• Both mobile and desktop applications design. LIAM
CARTON LEAD ARCHITECT
• Experienced IT Director / CTO • Successful background in large scale
design, architecture and development in companies such as DHL aviation.
• Experienced Entrepreneur
HANNU PANKAKOSKI LEAD PROJECT MGR
• Senior IT and telecoms professional having long experience from software product business.
• 10 years in software R&D and product management at NOKIA
• Consultant in Information security
TEAM ADVISORS
Valto Loikannen, Entrepreneur and Advisor A serial entrepreneur, currently CEO, Grow VC and Advisor, Enterprise Helsinki
Ajith Menon, Producer, Arab Radio Network 10+ years in the Music/Radio industry. Worked in innovative satellite radio network. Currently responsible for Indian programing in UAE’s leading Radio network
Sebastian Mathewkutty, Co-Founder & CEO at Timbre Media 13 years of experience in Radio business development and management. Timbre Media is India's first multi-platform and multi-genre radio company
THE COMPETITION
Broadcasters Radio Sales Agencies
Web Ad serving
platforms
Tech / Platform
Providers
SPOTIFY
PANDORA
ABSOLUTE RADIO
FIRST RADIO SALES
CARAT MADVERTISE
SMAATO TARGET
SPOT LIMELIGHT NETWORKS
ADSWIZZ COMMISSION
JUNCTION
THE TIMELINES
….. – Oct 2012 Nov – Jan 2013 Feb – Apr 2013 Apr – ……
Development of Client and Backend
Friendly user trials
Pilot Launch
New Broadcasters
UK Market Global Market