Evolving Content, Social Publishing, and Web squared
The Ratan ReportKristen Fisher Ratan
Fall 2009 HighWire Publishers’ Meeting
Let’s Review
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Digital Media is Exploding
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Everyone is an author
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Everyone is a publisher
f
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Content is Changing
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Innovative formats don’t always mean innovative content
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“I think Lloyd is a fantastic editor, and his fan-based work is exactly the kind of liquidity of text that I believe will propel books in the next century”
-Kevin Kelly
Content is being
“remixed”
“Kevin Kelly’s Out of Control is a fascinating book…but suffering from a number of frustrating flaws…way too long-winded. I would have preferred a much shorter book…so I thought: Why not remix the online text to make such a book?”
-Andreas Lloyd
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“People don't want to simply access good content, they want
to contribute to that content”
-Dan Rosensweig, Guitar Hero(Quoted at Oct 2009 Web2 Summit)
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Ever-increasing layers of annotation
and metadata – content about content
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Information is
increasingly social
Information, Information Everywhere
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In the war for attention,
filtered aggregation will win
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Hey, that’s what
publishers do!
Enough about scholarly publishing, what’s up on the
World Wide Web?
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Where’s Web 3.0?
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Web Squared
Web Squared = Web meets World
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Web Squared “The Web becomes more closely integrated
with the real world via sensor-based smart phone applications. Web Squared is another way of saying "Web meets World.“
-Tim O'Reilly (and John Battelle)
http://www.forbes.com/2009/09/23/web-squared-oreilly-technology-breakthroughs-web2point0.html
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“The Web Squared era is an era of augmented reality.
Our world will have ‘information shadows.’ Augmented reality amounts to information shadows made visible.”
-Tim O’Reilly
Web Squared is already here.
Mostly through mobile applications
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Real-time travel guide
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On-the-spot business locator
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On-the-spot restaurants
RapidSMS and Unicef
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Real-time shoe purchases?
What’s Next?
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Real-time information
shadows about people?
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Jane Smith
36 y.o. F
Occ: Attorney
Res: Houston,
TX
Born: Reno, NVCloud
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Name: Jane SmithAge: 36 y.o. Gender: FOcc: AttorneyRes: Houston, TXBorn: Reno, NVHobbies: Water skiing, knittingLast purchases: Snuggie, Qtips, goldfishClaims to be reading: Lincoln biographyActually reading: Latest Dan Brown novelCurrently thinking: Who is this guy?
Or Worse!