S I M O N J A M E S , S A P I E N T N I T R O
EVERYONE IS AN ANALYST
2
1. YOU are a data analyst
2. The THREE things any data analyst needs
3. TOP TIPS for the modern analyst
AGENDA
THE MOST COMPLICATED THING IN THE WORLD
DO YOU HAVE ONE OF THESE?
WHAT IS YOUR FAVOURITE PART OF THE SITE?
WHICH IS A SLIPPERY SLOPE TO THIS
Nike Fuel BandFully bled image
DO YOU HAVE ONE OF THESE?
Image of stereotypical selfie taker
ISTHIS YOU?
SELFIES are 38% more
likely to be liked on
INSTAGRAMand 31% more commented on
Source: Georgia Tech/Yahoo
BURGLARS PREFER TECH OVER MONEY
2003/04 2004/05 2005/06 2006/07 2007/08 2008/09 2009/10 2010/11 2011/120
10
20
30
40
50
60Money Computer equipment CDs/tapes/videos/DVDs
% o
f B
urgl
arie
s
Source: UK Gov
Elaine Rich:30% more accurate than professional intelligence officers
EL BULLI
STRUCTURED CREATIVITY
AssociationInspirationAdaptationDeconstructionMinimalismChanges to the structure of the menuThe search for new ingredients
3THINGS EVERY ANALYST NEEDS
19
Curious (adj):eager to know or learn something
WHY DID ‘HEROES’ GET CANCELLED?
IS GAME OF THRONES GOING TO GET CANCELLED?
WHY ARE VAMPIRES CANNIBALISING MUTANTS?
WHY ARE ALIENS UNAFFECTED?
DOES DRUG TESTING WORK IN CYCLING?
Froome
Armstrong
Pantani (RIP)
Creative (adj):having a good imagination or original ideas
EVERYBODY LOVES THE GAME OF THRONES
“Halfway through the first episode of season four, an episode so hotly anticipated it crashed the HBO server, I did not understand anything that was going on.”Matt Rudd, The Sunday Times, 13th April 2014
Sh% = Goals/Shots
Sav%=Saves/Shots
Unrepeatable
60% LuckSTR = Your shots /
Total shots
Consistency
86% Skill
Source: James Grayson
Ronaldo & Tevez sold
Rooney signed
LUCK - ATTACK Shot% LUCK - DEFENCE Save% SKILL STR
1 Man Ci ty 43.1 1 Chelsea 77.8 1 Man Ci ty 64.2%
2 Liverpool 39.2 2 Everton 75.0 2 Chelsea 62.9%
3 Man United 35.3 3 West Ham 75.0 3 Southampton 59.1%
4 West Ham 34.2 4 Crysta l Pa lace 72.1 4 Tottenham 58.4%
5 Swansea 32.7 5 Sunderland 72.1 5 Liverpool 57.2%
6 Arsenal 32.6 6 Arsenal 71.9 6 Newcastle 55.5%
7 Chelsea 31.8 7 Stoke 71.1 7 Everton 53.9%
8 Southampton 31.1 8 Man United 70.8 8 Arsenal 53.1%
9 Stoke 30.7 9 Man Ci ty 70.3 9 Man United 53.1%
10 West Brom 30.7 10 Cardiff 68.5 10 Swansea 51.6%
11 Everton 30.5 11 Hul l 68.1 11 West Brom 49.4%
12 Hul l 29.5 12 Liverpool 67.6 12 Aston Vi l la 47.2%
13 Aston Vi l la 29.0 13 Tottenham 66.9 13 Hul l 45.3%
14 Sunderland 28.9 14 Norwich 66.7 14 Norwich 45.1%
15 Tottenham 28.9 15 West Brom 65.8 15 Crysta l Pa lace 44.5%
16 Fulham 26.1 16 Fulham 65.4 16 Sunderland 43.1%
17 Cardiff 26.1 17 Aston Vi l la 65.1 17 Stoke 42.7%
18 Newcastle 22.5 18 Newcastle 64.7 18 Fulham 39.2%
19 Crysta l Pa lace 21.4 19 Swansea 64.1 19 West Ham 38.3%
20 Norwich 20.3 20 Southampton 64.0 20 Cardiff 38.0%
I predict West Ham
will be relegated
next season
Courage (noun):the ability to do something frightening
WHO HAS COURAGE?
33
WHO COULD PREDICT?
34
THE MARKET PREDICTS
35
THE MARKET EXPLAINS 66% OF VARIANCE IN FINAL SCORE
Austria
Sweden
The Netherlands
UK R2=0.66
NB The UK is usually an outlier when it comes to betting – it’s patriotism in effect.
WILL SCOTLAND BECOME INDEPENDENT?
The poll of polls currently says 33% for independence and 67% against
LET’S ASK BETFAIR
80%20%
The market believes there is currently a 20% chance of Scotland becoming independent
TOP TIPS FOR THE MODERN ANALYSTF r o m s o m e o n e w h o h a s m a d e a l l t h e f o l l o w i n g m i s t a k e s
TL;DR
‘STORYTELLING’ WITH DATA IS PURELY DESIGNED TO TORTURE CAPTIVE AUDIENCES(LIKE YOU)
Problem Complication Solution
Solution Problem Complication
Storytelling
Talking to the board
EVERYONE IS SMARTER THAN ANYONE
People with analytics in their job title
People who need analytics to do their job
IF YOU FIND SOMEONE WHO ISN’T AN ANALYST, EXPLAIN TO THEM THAT THEY ARE
THANK YOU
