Event Industry Panel: Things We Learned About Mobile Event Apps

#QMExperts @QuickMobile

LESSONS FROM THE SHOW FLOOR, PART II: INDUSTRY EXPERTS

SPEAK OUT

Adoption

Analytics

VendorSelection

Integration

Christopher Perrins

Director, Business Services – IMEX Group

Jason Paganessi, CAE Vice President, Business Innovation – PCMA

Hosted by:

Trevor Roald

Manager, Industry Relations – QuickMobile


Trevor RoaldManager, Industry Relations – QuickMobile

@trevorroald

Christopher PerrinsDirector, Business ServicesIMEX Group

Jason Paganessi, CAEVice President, Business InnovationPCMA

Webinar host:


HOW DOES MOBILE TECHNOLOGY:

IMPACT YOUR EVENT PLANNING PROCESS?

JP:

- during planning session: how can we engage more with mobile?

- get the right information at the right place

- crowdsourced ideas from attendees using their EduCon app

CP:

- integrate development of app early on in event planning process

- what is app for? what does it need to do?

- have internal user group, clients, anecdotal feedback for app brainstorming

- development of their website also has to integrate with app

- app store approval timing

JP:

- also plan together as a team whatever will go into mobile strategy

Resource: POST Method for Event App Strategy

http://www.quickmobile.com/resources/best-practices/post-method-event-app-strategy?source=web07ss&utm_source=web07ss&utm_medium=ss&utm_campaign=web07



CHANGE THE WAY YOU ENGAGE AND INTERACT WITH YOUR AUDIENCE?

CP:

- hosted buyer sched in app gives everyone immediate info in their hands

- be mindful of culture differences: diary vs. schedule (naming app features)

- creates personalization = better sense of belonging onsite, draws them closer to the tradeshow

TR:

- it’s all about the individual

JP:

- networking and education are key

- app is important for connecting

- use it for Q&A onsite - attendee sends question to instructor and those questions can be aggregated

- polling engages audiences

- enables mid course corrections and attendees can give their input

Resources: 5 Reasons Event Planners Should Be Using Real-time Response Technology

5 Reasons Real-time Interaction Matters to Event Attendees

http://www.quickmobile.com/mobile-event-strategy/real-time-response-technology/5-reasons-event-planners-should-be-using-real-time-response-technology?source=web07ss&utm_source=web07ss&utm_medium=ss&utm_campaign=web07

http://www.quickmobile.com/mobile-event-strategy/real-time-response-technology/5-reasons-real-time-interaction-matters-to-event-attendees?source=web07ss&utm_source=web07ss&utm_medium=ss&utm_campaign=web07



CONNECT TO OTHEREVENT AND BUSINESS SYSTEMS?

CP:

- app is now a communication tool that covers both web and mobile

- have an IMEX container app

- used as a year-round communication tool

- content management system lets them generate event apps within container app

JP:

- deep integration between registration system and mobile app reduces staff time and increases accuracy

- when you register for a meeting, it automatically syncs with app

CP:

- integration means one system with less errors

- participants expect to have two-way sync between all your sources of information

- start with your current vendor (ex. reg system) to see if they already have an API component for mobile integration



CONNECT TO OTHEREVENT AND BUSINESS SYSTEMS?

CP:

- how do you encourage app use? make app cache info for offline use, promote advantages of

having everything on your device (less to carry, less paper)

- For download encouragement: QR codes, emails

- Onsite cards with download QR codes

JP:

- encourage presenters to engage with app to help them feel more connected to audience

- don’t have printed guides anymore thanks to app

Resource: Going Mobile: A Planner’s Guide to Enterprise Meetings & Events

http://www.quickmobile.com/resources/ebook/going-mobile-planners-guide-enterprise-meetings-events?source=web07ss&utm_source=web07ss&utm_medium=ss&utm_campaign=web07


HOW DOES MOBILE TECHNOLOGY HELP WITH:

COST CONTROL ANDREVENUE GENERATION?

JP:

- advertisers are always looking for new ways to get the word out

- people can engage with sponsors more through mobile

CP:

- what value does the app bring to our clients? And how do we integrate that into our business plan?

- Can’t afford to have an app is like saying I can’t afford to have a website

- primary driver is to increase value to participants

- give people positive experiences of any app - not just your event app

- do app demos, webinars and seminars

- next time they come, you have a better chance to get them to download and use app

JP:

- added engagement (polls, Q&A) gets attendees to utilize app more

- found that people are now downloading on multiple devices - huge win for PCMA


HOW DOES MOBILE TECHNOLOGY HELP WITH:

COST CONTROL ANDREVENUE GENERATION?

JP:

- you can go through conference without using the app, but you will miss out on parts of it that really

enhance your experience

CP:

- mobile can do things that a piece of paper can’t (voting, take part in surveys, feedback on education)-

how do you encourage app use? make app cache info for offline use, promote advantages of having

everything on your device (less to carry, less paper)

- For download encouragement: QR codes, emails

- Onsite cards with download QR codes

JP:

- encourage presenters to engage with app to help them feel more connected to audience

- don’t have printed guides anymore thanks to app

Resource: 10 Ways to Monetize Your Event App

http://www.quickmobile.com/resources/best-practices/10-ways-to-monetize-your-event-app?source=web07ss&utm_source=web07ss&utm_medium=ss&utm_campaign=web07


DEFINING AND MEASURING SUCCESS

JP:

- look at how many people download the app

- but also look at how much people are using and engaging with the app (looking at sched,

connecting with others, participating in polls, etc)

- look at individual sessions to gauge how people are using it and how much they are engaging

with education

- strong analytics tool helps them do all this

CP:

- analytics important tool

- can see how many appointments are created and moved around

- adoption across lots of different people (by age, device, etc) is important

- audience is looking for a business enterprise tool and IMEX app reflects this

- other entertaining features can go in app as long as it isn’t distraction

- sponsorship: analytics proves ROI (value vs. cost)

Resource: Top 10 Insights Revealed by Event App Analytics

http://www.quickmobile.com/resources/best-practices/top-10-insights-revealed-by-event-app-analytics?source=web07ss&utm_source=web07ss&utm_medium=ss&utm_campaign=web07


WHAT ARE YOUR FAVORITE APP FEATURES?

JP:

- crowdsourcing: put everyone in a hall with different stations with industry experts tailoring the

education around questions being asked in the app

- likes Interactive Map, Location-based services (ex. iBeacon)

CP:

- Agenda: schedule keeps him on track, can make and show appointments with it

- What’s On Now: view of everything happening in next 60 mins (helpful for last-minute scheduling

or if you change your mind about a session)

Resource: Matching App Features to Your Attendee’s Goals

http://www.quickmobile.com/flavors-of-event-apps/association-event-apps/matching-app-features-to-your-attendees-goals-2?source=web07ss&utm_source=web07ss&utm_medium=ss&utm_campaign=web07


WHAT WOULD YOU LIKE TO SEE NEXT?

CP:

- looking at more integration with registration systems and web database

- more transparency about data privacy and security

- adding health features to IMEX app to be more mindful of how you’re doing at event and while travelling

- way to show offsetting of waste


“IF I WERE YOU I WOULD...”

CP:

- start with these questions: what is the app for and what does it need to do? who is going to use it

and do they know how to?

- can’t just have an app, need to think about business and client needs first

- put user group of key stakeholders together

- work with a good company that can hand hold you through process and take care of technical details

- could bring in mobile tech consultant/specialist part-time or full-time

Resource: Finding Your Dream Event App Vendor

http://www.quickmobile.com/mobile-event-strategy/vendor-selection/finding-your-dream-event-app-vendor?source=web07ss&utm_source=web07ss&utm_medium=ss&utm_campaign=web07


QUICKMOBILE AT A GLANCE

Founded in 2006

Native apps for all mobile platforms

190+Employees

800+ clients34 countries12 languages

Millions of apps downloaded

Serving majority of the Fortune 100


OUR SOLUTIONS

The world’s most popular mobile event app platform.

www.quickmobile.com/mobile-event-apps

Collaboration and communication made easy for enterprise planning teams.

www.quickmobile.com/mobileplanner

Raising the bar on guest experience and on-site meeting services.

www.quickmobile.com/mobilevenue


THANK YOU!

Contact use: [email protected]: +1 604 875 0403 w: www.quickmobile.com