ETHNOGRAPHYETHNOGRAPHY
FURKAN KARAMANFURKAN KARAMAN
EthnographyEthnography
Learning from people, Finding out what makes them contented, Expressing interest in what is important to
them And letting them to teach you to see the
world from their point of view.
Learning from people, Finding out what makes them contented, Expressing interest in what is important to
them And letting them to teach you to see the
world from their point of view.
Ethnography ProcessEthnography Process
Observation TypesObservation Types
OVERT:Ethnographer informs participants of their
study and is transparent about research.
COVERT:Ethnography does not inform participants
of the study and must balance ethical issue of deception
OVERT:Ethnographer informs participants of their
study and is transparent about research.
COVERT:Ethnography does not inform participants
of the study and must balance ethical issue of deception
Ethnographic research access types
Ethnographic research access types
Ethnographic research access types
Ethnographic research access types
Ethnographic research access types
Ethnographic research access types
Disadvantages of EthnographyDisadvantages of Ethnography Being part of only one group.
Translating field notes into data analysis is extremely hard.
Ethnography study costs too much
Being part of only one group.
Translating field notes into data analysis is extremely hard.
Ethnography study costs too much
Advantages of EthnographyAdvantages of Ethnography
Many people do not act like what they say, Ethnography analyzes cultures or groups tremendously deep, and gets reliable results.
Many people do not act like what they say, Ethnography analyzes cultures or groups tremendously deep, and gets reliable results.
Ethnography StudiesEthnography Studies