Enterprise Mobility Application ManagementEnterprise Mobility Application Management
The Next Big Step in Enterprise MobilityThe Next Big Step in Enterprise Mobility
Samir Sakpal, Industry Manager
Mobile & Wireless
March 27, 2012March 27, 2012
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Today’s Presenter
Samir Sakpal
Industry Manager & Senior Analyst
Mobile & Wireless Comm.
ICT PracticeNorth AmericaFunctional Expertise
• Research and consulting experience in the areas of wireless technologies, with a focal core competency in
enterprise wireless mobility.
- Market assessment and analysis
- Growth potential and business opportunities
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- Growth potential and business opportunities
- Green field and emerging enterprise technologies
Industry Expertise
� Experience base covering broad range wireless value-chain incumbents, leveraging long-standing working
relationships with leading industry participants’ Senior Executives.
- Key focus on enterprise mobility solutions
- Multiple projects with a leading enterprise solution provider on competitive analysis
- Managed various projects on market entry, growth strategies and product evangelizing with leading
wireless market participants
- Solid expertise on enterprise mobility platforms and application deployment
- Experience on working laterally across verticals on wireless adoption and implementation strategies
Career Highlights
• Extensive experience in participating and moderating industry events
• Garnered strong business development skills
• Quoted and referred to in various global media covering trends in the wireless industry
Focus Points
Understand the growth of mobility and its implications
Recognize the importance of mobility management
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Recognize the importance of mobility management
Comprehend the role of MAM
Poll Question
• Are you looking at implementing ‘Bring Your Own Device’ (BYOD) policies?
• How do you envisage managing the diverse environment from an applications stand-point?
• Mobile Device Management (MDM)
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• Mobile Device Management (MDM)
• Mobile Application Management (MAM)
• Application Platform
Addressing the Need of Mobility Management
Relevance
Market Emergence
• Growth in the adoption of enterprise mobility
• Diverse environment of mobility gaining momentum
• Business unit leaders keen to mobilize increasing number of applications
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Market Emergence
Impact
applications
• Managing applications in an increasingly diverse environment is critical
• Understanding the current enterprise mobility ecosystem
• Ensuring an end-to-end comprehensive mobility management solution
Present, Current, and Future Key Trends
Enterprise
Devices
Diverse functional Multi-layered user
BYOD, Device/OS heterogenity, fragmented OS versions, uniformity
challenge
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AppsEnterprise
Mobility
Carriers
Users
Multiple carriers, agnostic management – carriers and networks
apps, seamless app distribution, usage
monitoring, audit and reporting
groups, diverse business units,
distribution and usage governance
Source: Frost & Sullivan analysis.
Current Challenges
IT organizations faced with…
Disparate application development environment
Lack of uniformity and ease in deployment
process
Lack of manageability
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Comprehensive end-to-end solution: application lifecycle management
Address three pillars: develop, deploy and
distribute
Carrier and OS agnostic solutions
Major Drivers & RestraintsM
ark
et
Dri
vers
1-2 years 3-5 years 6-10 years
Growth in adoption of enterprise mobility drives
demand increasing number of applications
Mobile applications and Cloud services
are gaining prominence with IT
organizations
Heterogeneous mobility environment drives
demand for effective mobility management
Professional services are increasingly
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Mark
et
Restr
ain
ts
Complexity of the solutions would hamper growth. Simplicity if key to adoption and growth.
Costs of implementation and deployment of solution will impact adoption of mobility management
Professional services are increasingly
being sought by IT
Economic conditions will disrupt adoption of mobility in the enterprise segment
Impact: High Medium Low
Impact of Mobile Application Management Solution Elements
High Impact
Appstore interface
Security
Distribution
Branding
Testing
Multiple Device/OS/CarrierSupport
Cloud-based App Development
Control
Ease of deployment & use
High Growth ImpactMedium Growth Impact
Projected
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Source: Frost & Sullivan
Low Impact
Solution Elements
Low High
Low Growth Impact
End-user portal
Projected Impact by
2017
Conclusion Slide: Key Take-Aways or Recommendations
Provide a comprehensive end-to-end solution –complete lifecycle management features
Application management control and security – develop, deploy, distribute
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Provide ease of use – Simple and adoptive web-based interface
Ensure carrier and OS agnostic solutions
Provide for cataloging – this would allow for seamless remote management, monitoring and control
Frost & Sullivan Upcoming Research
• North American Mobile Application Market
• North American Managed Mobility Solutions Market
• North American Mobile Workforce Management Market
• Mobile Financial Services Insight
• Machine-2-Machine Market
• Mobile Wallet Insight
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• Mobile Wallet Insight
…and more
Next Steps
Develop Your Visionary and Innovative SkillsGrowth Partnership Service Share your growth thought leadership and ideas or
join our GIL Global Community
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Join our GIL Community NewsletterKeep abreast of innovative growth opportunities
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For Additional Information
Mireya Espinoza
Corporate Communications
Information & Communication Technologies
(210) 247-3870
Samir Sakpal
Industry Manager & Sr. Analyst
Information & Communication Technologies
(210) 501-2295
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Brent Iadarola
Research Manager
Information & Communication Technologies
(210) 481-0752
Craig Hays
Sales Manager
Information & Communication Technologies
(210) 247-2460