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1.1 Industry Profile
The dairy industry plays an important role in the socio-economic development of India.
The dairy industry in India is instrumental in providing cheap nutritional food to the vast
population of India and also generates huge employment opportunities for people in rural places.
The Department of Animal Husbandry, Dairying, and Fisheries, which falls under the
central Ministry of Agriculture, is responsible for all the matters relating to dairy development in
the country. This department provides advice to the state governments and Union Territories in
formulating programmes and policies for dairy development. It also looks after all the matters
relating to production and preservation of livestock farms (cattle and sheep). To keep focus on
the dairy industry a premier institution known as the National Dairy Development Board was
established. This institution is a statutory body that was established in 1987. The main aim to set
up the board was to accelerate the pace of dairy development in the country and attract new
investments.
India is a wonderland for investors looking for investment opportunities in the dairy
industry. The dairy industry holds great potential for investment in India and promises high
returns to the investors.
1.2 India's Milk Product Mix
• Fluid Milk 46.0%
• Ghee 27.5%
• Butter 6.5%
• Curd 7.0%
• Khoa (Partially Dehydrated Condensed Milk) 6.5%
• Milk Powders, including IMF 3.5%
• Paneer & Chhana (Cottage Cheese) 2.0%
• Others, including Cream, Ice Cream 1.0%
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1.3 Potential For Investment In The Dairy Industry
Some areas of Indian dairy industry can be toned up by the evocation of differentiated
technologies and equipment from overseas. These include:
• Raw milk handling:
The raw milk handling needs to be elevated in terms of physicochemical and
microbiological properties of the milk in a combined manner. The use of clarification and
bactofugation in raw milk processing can aid better the quality of the milk products.
• Milk processing:
Better operational ratios are required to amend the yields and abridge wastage,
lessen fat/protein losses during processing, control production costs, save energy and
broaden shelf life. The adoption of GMP (Good Manufacturing Practices) and HACCP
(Hazard Analysis Critical Control Points) would help produce milk products adapting to
the international standards.
• Packaging:
Another area that can be improved is the range of packing machines for the
manufacture of butter, cheese and alike. Better packaging can assist in retaining the
nutritive value of products packed and thus broaden the shelf life. A cold chain
distribution system is required for proper storage and transfer of dairy products.
• Value-added products:
There's vast scope for value-added products like desserts, puddings, custards,
sauces, mousse, stirred yoghurt, nectars and sherbets to capture the dairy market in India.
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1.4 The Reasons Why the Industry Has Huge Potential For Attracting New
Foreign Investment Are:
1. There is a basic raw material need for the dairy industry; that is, milk is available in
abundance.
2. India has a plentiful supply of technically skilled laborers.
3. There is an easy availability of technological infrastructure.
4. India has all the key elements required for a free market system.
1.5 Overview of the Indian Dairy Sector
• The country is the largest milk producer all over the world, around 100 million MT
• Value of output amounted to Rs. 1179 billion (in 2004-05) (Approximately equals
combined output of paddy and wheat!!)
• Milch animals (45% indigenous cattle, 55 % buffaloes, and 10% cross bred cows)
• Immensely low productivity, around 1000 kg/year (world average 2038 kg/year)
• Large no. of unproductive animals, low genetic potency, poor nutrition and lack of
services are the main factors for the low productivity
• There are different regions – developed, average, below average (eastern states of Orissa,
Bihar and NE region) in the dairy industry.
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1.6 GCMMF: An Overview
• Gujarat Cooperative Milk Marketing Federation (GCMMF) is India's largest food products marketing
organization. It is a state level apex body of milk cooperatives in Gujarat which aims to provide
remunerative returns to the farmers and also serve the interest of consumers by providing quality products
which are good value for money.
Members: 12 district cooperative milk
producers' Union
No. of Producer Members: 2.12 million
No. of Village Societies: 10,411
Total Milk handling capacity: 6.1 million litres per day
Milk collection (Total - 1999-00): 1.59 billion litres
Milk collection (Daily Average 1999-
00):
4.47 million litres
Milk Drying Capacity: 450 metric Tons per day
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1.7 Future Prospects
India is the world's highest milk producer and all set to become the world's largest food factory.
In celebration, Indian Dairy sector is now ready to invite NRIs and Foreign investors to find this
country a place for the mammoth investment projects. Be it investors, researchers, entrepreneurs,
or the merely curious – Indian Dairy sector has something for everyone.
Milk production is relatively efficient way of converting vegetable material into animal food.
Dairy cows’ buffalo’s goats and sheep can eat fodder and crop by products which are not eaten
by humans. Yet the loss of nutrients energy and equipment required in milk handling inevitably
make milk comparatively expensive food. Also if dairying is to play its part in rural development
policies, the price to milk producers has to be remunerative. In a situation of increased
international prices, low availabilities of food aid and foreign exchange constraints, large scale
subsidization of milk conception will be difficult in the majority of developing countries.
Hence in the foreseeable future, in most of developing countries milk and milk products will not
play the same roll in nutrition as in the affluent societies of developed countries. Effective
demand will come mainly from middle and high income consumers in urban areas.
There are ways to mitigate the effects of unequal distribution of incomes. In Cuba where the
Government attaches high priority to milk in its food and nutrition policy, all pre-school children
receive a daily ration of almost a litre of milk fat the reduced price. Cheap milk and milk
products are made available to certain other vulnerable groups, by milk products outside the
rationing system are sold price which is well above the cost level. Until recently, most fresh milk
in the big cities of China was a reserved for infants and hospitals, but with the increase in supply,
rationing has been relaxed.
In other countries dairy industries have attempted to reach lower income consumers by variation
of compositional quality or packaging and distribution methods or blending milk in vegetable
ingredients in formula foods for vulnerable groups. For instance, pricing of products rich in
butter fat or in more luxury packaging above cost level so as to enable sales of high protein milk
products at a some what a reduced price has been widely practiced in developing countries. This
policies need to be brought in Indian Dairy scenario.
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1.8 SWOT Analysis Of Indian Dairy Industry
Strengths:
Demand profile: Absolutely optimistic.
Margins: Quite reasonable, even on packed liquid milk.
Flexibility of product mix: Tremendous. With balancing equipment, you can
keep on adding to your product line.
Availability of raw material: Abundant. Presently, more than 80 per cent of
milk produced is flowing into the unorganized sector, which requires proper
channelization.
Technical manpower: Professionally-trained, technical human resource pool,
built over last 30 years.
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Weaknesses:
Perishability: Pasteurization has overcome this weakness partially. UHT gives milk long
life. Surely, many new processes will follow to improve milk quality and extend its shelf
life.
Lack of control over yield: Theoretically, there is little control over milk yield. However,
increased awareness of developments like embryo transplant, artificial insemination and
properly managed animal husbandry practices, coupled with higher income to rural milk
producers should automatically lead to improvement in milk yields.
Logistics of procurement: Woes of bad roads and inadequate transportation facility make
milk procurement problematic. But with the overall economic improvement in India, these
problems would also get solved.
Problematic distribution: Yes, all is not well with distribution. But then if ice creams can
be sold virtually at every nook and corner, why can’t we sell other dairy products too?
Moreover, it is only a matter of time before we see the emergence of a cold chain linking the
producer to the refrigerator at the consumer’s home!
Competition: With so many newcomers entering this industry, competition is becoming
tougher day by day. But then competition has to be faced as a ground reality. The market is
large enough for many to carve out their niche.
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Opportunities:
"Failure is never final, and success never ending”. Dr Kurien bears out this statement perfectly.
He entered the industry when there were only threats. He met failure head-on, and now he
clearly is an example of ‘never ending successes! If dairy entrepreneurs are looking for
opportunities in India, the following areas must be tapped:
Value addition: There is a phenomenal scope for innovations in product development,
packaging and presentation. Given below are potential areas of value addition:
o Steps should be taken to introduce value-added products like shrikhand, ice
creams, paneer, khoa, flavored milk, dairy sweets, etc. This will lead to a greater
presence and flexibility in the market place along with opportunities in the field
of brand building.
o Addition of cultured products like yoghurt and cheese lend further strength -
both in terms of utilization of resources and presence in the market place.
o A lateral view opens up opportunities in milk proteins through casein, caseinates
and other dietary proteins, further opening up export opportunities.
o Yet another aspect can be the addition of infant foods, geriatric foods and
nutritionals.
Export potential: Efforts to exploit export potential are already on. Amul is exporting
to Bangladesh, Sri Lanka, Nigeria, and the Middle East. Following the new GATT
treaty, opportunities will increase tremendously for the export of agri-products in
general and dairy products in particular.
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Threats:
Milk vendors, the un-organized sector: Today milk vendors are occupying the pride of
place in the industry. Organized dissemination of information about the harm that they are
doing to producers and consumers should see a steady decline in their importance.
The study of this SWOT analysis shows that the ‘strengths’ and ‘opportunities’ far outweigh
‘weaknesses’ and ‘threats’. Strengths and opportunities are fundamental and weaknesses and
threats are transitory. Any investment idea can do well only when you have three essential
ingredients: entrepreneurship (the ability to take risks), innovative approach (in product lines
and marketing) and values (of quality/ethics).
The Indian dairy industry, following its delicensing, has been attracting a large number of
entrepreneurs. Their success in dairying depends on factors such as an efficient yet
economical procurement network, hygienic and cost-effective processing facilities and
innovativeness in the market place. All that needs to be done is: to innovate, convert products
into commercially exploitable ideas. All the time keep reminding yourself: Benjamin
Franklin discovered electricity, but it was the man who invented the meter that really made
the money!
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2.1 History Of SUMUL
2.2 Objectives Of SUMUL
2.3 Vision, Mission & Value Of The SUMUL
2.4 Work Area Map Of SUMUL
2.5 Board Of Directors of SUMUL
2.6 Organizational Structure Of SUMUL
2.7 Progress Of SUMUL
2.8 Awards Of SUMUL
2.9 New Projects And Expansion Activities Of SUMUL
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2.1 History Of SUMUL
Sumul or Surat Milk Union Limited, which is now renamed as The Surat District Co-operative Milk
Producers' Union Ltd, is one among the 12 district unions which acts as manufacturing units of dairy
products for Gujarat Co-operative Milk Marketing Federation Limited, the marketers of Amul and Dhara
brand of products.
Surat District has been a Pioneer in India in channeling trade in Cotton and Milk through co-operatives.
Before SUMUL stepped in, traditional Private Milk Traders were dominant in the area.
The private trade was monopolizing the Milk market and exploiting both the Milk Producers and
Consumers alike. The milk procurement price which used to be fixed by the traders (traditional Bhatias)
was very low and was fluctuating from time to time at their sole discretion. These has capitalized on the
absence of any infrastructure and processing facilities and has managed to keep producers from deriving
equitable benefits from the marketable surplus generated. As such their income from milk was very low
and they had no incentive for modern dairy farming. The farmers resented the system, but were helpless
in the face of these traditional constraints and to their own lack of resourcelessness.
Dairying on the other hand, was never popular with tribal's (a major rural population in the District) as
practically no infrastructure existed for milk marketing in their talukas, inaccessibility to their villages as
well as taboos regarding keeping of buffaloes prevented the entire population of tribal's from considering
dairying as a source of income. The tribal's kept their cows to produce bullocks rather than milk, which
was insufficient even to nurse the calves. Most of the tribal's were unaware of the usual milch breeds,
what to say of Scientific Animal Husbandry?
Hygienic and pure milk was almost unknown in the market. In fact unbridled adulteration of milk was
practiced by these traders to meet the growing demand of milk in the city. To salvage the poor producers
from the clutches of these Private Traders, Organization and integration of procurement, processing and
marketing of milk and milk products by the producers themselves on a sound co. operative line was
essential; this would also ensure elimination of middlemen, equitable distribution of benefits to Rural
Milk Producers and indirectly to urban milk consumers as well.
Hence, the Surat District Co. operative Milk Producers' Union Ltd., SUMUL is trade name and
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literally meaning sound price, came into existence on August 22, 1951.
2.2 Objectives Of SUMUL
To provide year round milk market for their surplus milk and to earn reasonable returns for the
milk to improve their quality of life.
To procure milk and process it into good quality milk and milk products to market it at most
economically and efficiently to give maximum overall net returns to the producers and general
satisfaction to the consumers.
To provide essential technical inputs and services to the producers at their door steps in an
economic and efficient manner and also in a way most acceptable to them to increase milk
production and to reduce the cost of production.
2.3 Vision, Value And Mission Of SUMUL
Sumul's Vision Statement
“We are socially responsible Organization with commitment to Milk Producer’s by
providing good returns and consumer’ safety and delight through implementation
of better Quality management System. We believe in growth and continual
improvement through team work, trust and excellence, without compromising
Quality, Honesty and Integrity”.
Value
EXCELLENCE DEDICATION TEAM WORK
COOPERATION OWNERSHIP TRUST AND COURAGE
HONESTY TRANSPARENCY SELF LEADERSHIP
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Mission
Sumul is the market legend capturing 78 % of market in Surat and want to be the most believable
Organization going towards Total Customer Satisfaction up to the Customer door.
Sumul Dairy has prepared Mission-2020 on the basis of Vision and Values. Overview of
Mission- 2020 is as follows:
Year 2006-07 2019-20
Turnover
RS. 607 Crores
RS. 2500 Crores
Milk Procurement
6,59,682 kg/day
14,10,000 kg/day
Milk Sale
595,595 Liters/Per
day
13,00,000 Liters/Per
day
Cattle Feed
300 Mt/Day
750 Mt/Day
Woman Empowerment
109 societies
200 societies
BCU
91
425
Distribution system
through insulated
vehicle
Only Products
Liquid Milk in Pouch
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2.4 Work Area Map Of SUMUL
Unit Place Capacity Employees Distance From
Surat
SUMUL DAIRY Surat 5 Lakh LTPD 591 0 km
Navi Pardi
Chilling Centre
Navi Pardi
(N.P.C.C.) 2 Lakh LTPD 66 25 km
Uchchhal
Chilling Centre
Uchchhal
(U.C.C). 1 Lakh LTPD 49 105 km
Bajipura Chilling
Centre
Bajipura
(B.C.C.) 3 Lakh LTPD 113 50 km
Sumuldan
Factory
Chalthan
(S.D.F.) 300 MT PD 96 18 km
Nasik Plant Nasik --- --- 330 km
Nizer Chilling
Centre Nizer 63.000 LTPD 16 175 km
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2.5 Board Of Directors
Name / Address Residence phone
Shri Sudambhai Raghunathbhai Patel
Vice Chairman
Representative, Velda Vibhag Dudh Utpadak S.M. Ltd.
At. Velda Tal. Nizar 394370
( 02628 )244238
210450 Mo.9426811155
Shri Pravinbhai Namlabhai Gamit
Director
Representative, Vyara Dudh Utpadak S. M. Ltd,
At. & Po.: Vyara, Tal.: Vyara.394 650
(02626) 220558
Mo.99794 84300
Shri Arvindbhai Singabhai Gamit
Representative, Pipalkuwa Dudh Utpadak S. M. Ltd
Po.:Pipalkuwa, Tal.: Songadh.394660
(02624) 251088,222410
Mo.94268 69388
Shri Jayeshbhai Natvarbhai Patel
Representative, Delad Vibhag Dudh And
Shakbhaji Vechan Karnari S.M. Ltd,
At. Delad Po.: Sayan, Tal.: Olpad.394540
(02621) 242405
Mo.99799 11666
Shri Jitendra Dhirajlal Desai
Representative, Uchchal Dudh Utpadak S.M. Ltd,
At & Po.: Uchchal ,Tal.: Uchchhal.394375
(02628) 231123/32
Mo.99794 33786
Shri Ratilal Somabhai Master
Representative, Surat Dudh Utpadak S.M.Ltd,
Patelnagar, A.K.Rd.,
Tal.:Choryasi. Surat
(02621) 25443404
Mo.93755 44311
Shri Manojbhai Naranbhai Patel
Representative, Shekhpur Dudh Utpadak S.M. Ltd,
At Shekhpur Po.: Sayan, Tal.:Kamrej.394180
(02621) 242526 Mo.94261
48670
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Shri Shivabhai Babubhai Patel
Representative, Naugama Dudh Utpadak S.M. Ltd,
At Naugama(Nani) Po.: Simodra,Tal.: Mangrol.394410
(02623) 233288
Mo.99794 85095
Shri Ramanbhai Ukadiyabhai Gamit
Representative, Jankhala Dudh Utpadak S.M. Ltd,
At & Po. Jankhala Tal.: Mandvi.394160
(02623) 221396
Mo. 98795 73064
Shri Bhupendrabhai Ratilal Desai
Representative, Valod Dudh Utpadak S.M. Ltd,
At & Po. Tal.: Valod.394640
(02625) 220151
Mo.97262 11369
Shri Shantilal Kalyanjibhai Patel
Representative, Bagumra Dudh Utpadak S.M.Ltd
At & Po.:Bagumra ,Ta.:Palsana.
(02622) 263308
Mo. 98980 63308
Shri Jaysinh Dungariyabhai Vasava
Representative, Dhanavad Dudh Utpadak S.M.Ltd.
At & Po.Dhanavad, Tal. Umarpada.
(02629) 253542
Mo.94278 11436
The District Registrar, Surat
Representative, The Registrar, Co-op. Societies,
Gujarat State, Gandhinagar.
(0261)-2665051
Sajal Biswas
Representative, National Dairy Development Board.
Anand.
Mo.99790 63416
Dr. S. T. Desai
Representative, Gujarat Co-op. Milk Marketing
Federation Ltd. Anand.
Mo.98240 16881
Shri Jayesh Harshadbhai Desai
Managing Director, Ex. Officio Member
Secretary. Sumul dairy, Surat.
Mo. 99799 22122
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2.6 Organizational Structure
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2.7 Progress
With the help of Rotary Eye Institute, Navsari, Sumul Dairy has helped total 22,965
nos.
of its milk producers of our milk shed area by the distribution of spectacles, operation
of
Cataract & other opthalmic diseases & saved their rupees about 1,25,00,000.00.
In the district, 138 people operated for cosmetic surgery to live them defect less. Thus,
Sumul is not a organization just limited for milk business but it is a organization which
has performed its duty useful for the society.
After the success of "NECO PROJECT", Sumul dairy has achieved 80.20% result in the
FIP -2, which a highest performance among all member unions of GCMMF, Anand &
this achievement is possible only due to fully support by GCMMF, Anand.
Our 11 male calves were selected under "DIPA" (Progeny Testing Programme) at the
National level semen collection center where frozen semen doses will be prepared from
our males & distributed in the nation to breed the cows across the India.
Sumul has taken care for the financial status & Health status, it has done its duty by the
arrangement of Mega camp for Heart Disease Diagnosis & treatment in which total
1,727 patients were treated which is a memorable event during the year.
8,000 ladies milk producers were gathered on one stage on the occasion of the "Mahila
Seminar" arranged successfully by Sumul Dairy.
During the year total turnover is RS 900 Crore which is RS 110 Crore more than the last
year.
Total profit is Rs. 2, 30, 35,767.00 for the year 2009 -2010.
During the year milk procurement in increased by 4.1% & milk sale is just equally
increased by 5.01% by which we have balanced the procurement & sale equability.
During the year 29,50,69,162 kilogram milk were procured.
During the year Rs. 350 per kilo fat was paid to the farmer which was Rs. 32 more than
the last year.
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2.8 Awards
Award / Medal Award Title Year Awarded by
Skoch virtual corporation
Awards
2010 Skoch consultancy
services pvt.ltd
Leveraging business for social
change building the field of
social business
2010 Changemakers and
Artemisia
IDF Dairy Innovation Awards
2010
International Dairy
Federation
Energy Conservation and best
Utilization of Alternative
Energy
2009 Federation of Gujarat
Industries, Vadodara
EDGE Winners
2009
In June, 2009 75
Organizations
participated in the
EDGE Winner Contest
Green Revolution by Tree
Planations
2009
Gujarat Co-operative
Milk Marketing
Federation Ltd. Anand,
Gujarat
Polycom Intelligent Enterprise
Awards 2009 2009 Indian Express Group
Excellence In Information
Integrity Award-2008 2008
The Information
Integrity Coalition
Environment conservation and
pollution control award 2008
Southern Gujarat
Chambers of Commerce
and Golden Memorial
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Trust
National Energy Conservation
Award
2007-
08
Ministry of Energy
Government of India
Rashtriya Udhyog Samman
Puraskar
2007-
08
Indian Society For
Industry & Intellectual
Development
National Productivity Award
2007 Ministry of Agriculture
Award for Excellence
2007
Federation of Gujarat
Industries, Vadodara
Business Leadership
Develoment Award
2007
Indian Economic
Development and
Research Association,
Delhi
"Excellence in Service" Award
2007
South Gujarat Hotel
And Restaurant
Association
National Energy Conservation
Award
2007 Ministry of Energy
Government of India
National Dairy Product
Judging
Contest Certificate
2006 Alumna association and
college of dairy science
Gram Vikas Award
2006
Federation of Indian
Chambers of Commerce
& Industries
National Energy Conversation
Award
2006 Ministry of Energy
Government of India
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Golden Peacock Award
2006
Institute of Director
(International Institute)
Manthan-AIF Award
2006
Online Integrated
Computerized Systems
(OICS)
Bajaj Fair Business Award
2005-
06
Amazing Jamanalal
Bajaj Fair Award
FGI Award 2005-
06
Federation of Gujarat
Industries, Vadodara
The 18th Annual CIO 100
Award 2005 CIO 100 Award
Commendable efforts and
achievements in the field of
'Industrial Relations'
2004 Federation of Gujarat
Industries, Vadodara.
Runners up at CSI-TCS
Award 2003-04 for Best IT
Usage
2004 Computer Society of
India
Intelligent Enterprise Awards
2004
2004 Computer Associates
Best Organisation of the
District
2003-
04
Surat Jilla Sahakari
Sangh, Surat
Best Garden of the Company
of Surat City
2003-
04
Surat Municipal
Corporation, Surat
Enfuse National Award For
Energy Efficiency Excellence
2003-
04
Energy & Fuel Users
Association of India,
Chennai
Management Excellence
Award - 2002
2002-
03
Surat Management
Association, Surat
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IMC Ramkrishna Bajaj Award
Merit Certificate 2002
2002-
03
Indian Merchant
Chamber, Mumbai
Manager of the year 2001 2001-
02
Surat Management
Association, Surat
Birla Cellulosic Award for
Small Group Activity
2001-
02 Birla Cellulose, Kharach
National Productivity Award
(Dairy Development &
Production Sector) - 2nd
2001-
02
National Productivity
Council, New Delhi
Quality Excellence Award 2000-
01
Surat Management
Association, Surat
Jamnalal Bajaj Fair Business
Practice Merit certificate
2000-
01
Council for Fair
Business Practice,
Mumbai
National Productivity Award
(Dairy Development &
Production Sector) - 2nd
2000-
01
National Productivity
Council, New Delhi
Appreciation Award for Total
Productivity maintenance 2000
Quality Circle Forum of
India, Vadodara
Total Productivity
maintenance Award
1999-
00
Ahmedabad
Management
Association,
Ahmedabad
Appreciation Award for Total
Productivity maintenance 1999
Quality Circle Forum of
India, Vadodara
Certificate of merit from
National Productivity Council
1998-
99
National Productivity
Council, New Delhi
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Council for Fair Business
Practices 1993
Council for Fair
Business Practice,
Mumbai
Jamnalal Bajaj fair Practice
Award
1992-
93
Council for Fair
Business Practice,
Mumbai
National Productivity Award 1990-
91
National Productivity
Council, New Delhi
Sardar Patel Saksharta Award
1989-
90
South Gujarat
University, Surat
National Productivity Award 1988-
89
National Productivity
Council, New Delhi
2.9 New Projects And Expansion Activities
In order to support the noble cause of encompassing small and marginal farm laborers
into dairying and make them self sustainable, the work to reengineer machineries of
the union more modern is in progress. Keeping "Decrease expenses, Increase
production" viewpoint under consideration, environment improvement, water usage,
electrical energy consumption, refrigeration process and other necessary working
systems have been modified by taking up necessary modification of various
machineries, works and systems.
Steam supply pathway has been modified by integrating Plant Package Room System
to convert high pressure to law pressure and new modification in steam line, thus
achieved steam consumption. Automatic Condensate Heat Recovery System has
help reduce fuel consumption.
In view of increased milk procurement of the Union, with a view to foresee, up
gradation and automation on evaporator side has been made which has helped reduce
steam consumption to a great. At the same time there has been increase in powder
production capacity; and, pneumatic hammer has been mounted on drying chamber,
thus reduced power utilization.
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Lighting Transformer has been equipped to operate complete electricity system at low
voltage, thus achieve saving in electricity consumption of the Union as a whole.
At Sumul, new agitation system has been installed in the Ice Bank Tank of the
Refrigeration System, thus saved electric energy consumption.
At Sumul, Automatic C. I. P. System has been made operational, due to which all
machineries, tanks, milk storage silos and pipelines' C.I.P. can be accomplished
efficiently and promptly; consequently, milk shelf life improvement realized. There
has been colossal saving in chemical, water-electricity and fuel spending.
Chilling centers at Bajipura and Uchchhal have been equipped with cooling towers
with gravitational flow system and heat transfer advantage, so power consumption
reduction has been achieved. Moreover, overall hygienic get up has been portrayed all
the way through renovation at these centers. Milk temperature keep up so as to control
raw milk quality by enhancing refrigeration system at these chilling centers ensured.
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3.1 Objectives of study
To know the legal laws supporting welfare activities.
To know the awareness among employees about the welfare activities provided at Surat
District Co-operative Milk Producers Union Ltd...
To know the different types of welfare activities practiced in sumul.
To know the employees are satisfied with company’s welfare activities.
To know the problems of employees related welfare activities with company.
3.2 Benefits Of Study
3.2.1 Benefits of study for researcher
From this project, researcher can know:
To suggest the labour welfare officer about different legal act supporting welfare
activities.
The employee welfare activities of the company.
The satisfaction level of employees with company’s welfare activities.
About other addition programme which can be added under welfare activities.
Employers get stable labour force by providing welfare facilities.
Workers take active interest in their jobs and work with a feeling of involvement
and participation.
3.2.2 Benefits of study for SUMUL
With the help of this study SUMUL will know the Effectiveness of Welfare Activities.
Employee Welfare Activities increases the job satisfaction and performance of the
employees.
With the help of this survey SUMUL increase productivity of the employee by providing
additional welfare activities.
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Employee Welfare Activities
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4.1 Definition Of Welfare Activities
4.2 Types Of Welfare Activities
4.3 Importance Of Welfare Activities
4.4 Objectives Of Welfare Activities
4.5 Features Of Welfare Activities
4.6 Benefits Of Welfare Activities
4.7 Agencies For Welfare Activities
4.8 Factories Act 1948
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4.1 Definition of welfare activities:
According to I.L.O.
“Welfare may be understood as including such services, facilities and amenities which may
be established in, or in the vicinity of undertakings to perform their work in healthy and congenial
surroundings and to avail of facilities which improve their health and bring high morale”
“Employee welfare is a comprehensive term including various services, benefits and
facilities offered to employees & by the employers. Through such generous fringe benefits the
employer makes life worth living for employees.”
4.2 Types of Welfare Facilities:
a). Intramural facilities: which are provided within the establishment such as rest centres canteen,
uniforms.
b). Extramural: activities which are undertaken outside the establishment such as child welfare,
transport facility etc.
Intramural Extramural
Drinking water
Toilets
Crèches
Washing & bathing facilities
Rest shelters
Uniforms and protective clothing
Recreating facilities
Canteens
Subsidised food
Medical aid
Housing
Education facilities
Maternity benefits
Transportation
Sports facilities
Leave travel
Vocational training
Holiday homes
Cooperative stores
Fair price shops
Social insurance
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4.3 Objectives of welfare activities:
1. To provide better life and health to the workers
2. To make the workers happy and satisfied
3. To relieve workers from industrial fatigue and to improve intellectual, cultural and
material conditions of living of the workers.
4.4 Features Of Welfare Activities
The basic features welfare measures are as follows:
1. Labor welfare includes various facilities, services and amenities provided to workers for
improving their health, efficiency, economic betterment and social status.
2. Welfare measures are in addition to regular wages and other economic benefits available to
workers due to legal provisions and collective bargaining
3. Labor welfare schemes are flexible and ever-changing. New welfare measures are added to the
existing ones from time to time.
4. Welfare measures may be introduced by the employers, government, employees or by any social
or charitable agency.
5. The purpose of labor welfare is to bring about the development of the whole personality of the
workers to make a better workforce.
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4.5 Importance Of Welfare Activities
Important benefits of welfare measures are as follows:
They provide better physical and mental health to workers and thus promote a healthy work
environment
Facilities like housing schemes, medical benefits, and education and recreation facilities for
workers’ families help in raising their standards of living. This makes workers to pay more
attention towards work and thus increases their productivity.
Employers get stable labor force by providing welfare facilities. Workers take active interest in
their jobs and work with a feeling of involvement and participation.
Employee welfare measures increase the productivity of organization and promote healthy
industrial relations thereby maintaining industrial peace.
The social evils prevalent among the labors such as substance abuse, etc are reduced to a greater
extent by the welfare policies.
Enables workers to have a richer and more satisfying life.
Raise the standard of living of the workers by indirectly reducing the burden on their pocket.
Absorbs the shocks injected by industrialization and urbanization of workers.
Promotes a sense of belonging among workers.
Prevent social evil like drinking, gambling etc.
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4.6 Agencies for welfare work:
Central government:
The central government tries to extend its helping hand through various acts covering the safety,
health and welfare of workers.
State government: Government in different states and union territories offer welfare facilities to workers.
Employers:
Enlightened employers like TISCO, Godrej, L& T, Siemens, Voltas, Bajaj, Birla, Sandoz, Air
India, Hindustan Uniliver ltd. etc. have undertaken welfare activities in the interest of workers.
Trade Unions:
The Contribution of trade unions in India towards labour welfare activities is good. These trade
unions have provided welfare facilities to workers such as running schools, sports centres, cooperative
stores, and legal cells etc.
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4.7 FACTORIES ACT 1948
WELFARE ACTIVITIES – according to FACTORIES ACT 1948, which
SUMUL follows?
Washing facilities.
(1) In every factory--
(a) Adequate and suitable facilities for washing shall be provided and maintained for the use of
the workers therein;
(b) Separate and adequately screened facilities shall be provided for the use of male and female
workers;
(c) Such facilities shall be conveniently accessible and shall be kept clean.
(2) The State Government may, in respect of any factory or class or description of factories or of any
manufacturing process, prescribe
Standards of adequate and suitable facilities for washing.
Facilities for storing and drying clothing.
Facilities for storing and drying clothing. The State Government may, in respect of any factory or
class or description of factories, make rules requiring the provision therein of suitable
places for keeping clothing not worn during working hours and for the
drying of wet clothing.
Facilities for sitting.
(1) In every factory suitable arrangements for sitting shall be provided and maintained for all workers
obliged to work in a standing position, in order that they may take advantage of any opportunities for rest
which may occur in the course of their work.
(2) If, in, the opinion of the Chief Inspector, the workers in any factory engaged in a particular
manufacturing process or working in a particular room are able to do their work efficiently in a sitting
position, he may, by order in writing, require the occupier of the factory to provide before a specified date
such seating arrangements as may be practicable for all workers so engaged or
Working.
(3) The State Government may, by notification in the Official Gazette, declare that the provisions of sub-
section:
Shall not apply to any specified factory or class or description of factories or to any specified
manufacturing process.
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First-aid appliances.
(1) There shall in every factory be provided and maintained so as to be readily accessible during all
working hours first-aid boxes or cupboards equipped with the prescribed contents, and the number of
such boxes or cupboards to be provided and maintained shall not be less than one for every one
hundred and fifty workers ordinarily employed 1*[at any one time] in
The factory.
(2) Nothing except the prescribed contents shall be kept in a first-aid box or cupboard.
(3) Each first-aid box or cupboard shall be kept in the charge of
a separate responsible person 3*[who holds a certificate in first-aid
Treatment recognized by the State Government] and who shall always be
Readily available during the working hours of the factory.]
(4) In every factory wherein more than five hundred workers are [ordinarily employed] there shall be
provided and maintained an ambulance room of the prescribed size, containing the prescribed equipment
and in the charge of such medical and nursing staff as may
be prescribed [and those facilities shall always be made readily available during the working hours of
the factory].
Canteens.
(1) The State Government may make rules requiring that in any specified factory wherein more than
two hundred and fifty workers are ordinarily employed, a canteen or canteens shall be provided and
maintained by the occupier for the use of the workers.
(2) Without prejudice to the generality of the foregoing power, such rules may provide for--
(a) The date by which such canteen shall be provided;
(b) The standards in respect of construction, accommodation, furniture and other equipment of
the canteen;
(c) The foodstuffs to be served therein and the charges which may be made therefor;
(d) The constitution of a managing committee for the canteen and representation of the workers
in the management of the canteen;
(e) The items of expenditure in the running of the canteen which are not to be taken into account
in fixing the cost of foodstuffs and which shall be borne by the employer.
(f) The delegation to the Chief Inspector, subject to such conditions as may be prescribed, of the
power to make rules under clause.
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Shelters, rest rooms and lunch rooms.
(1) In every factory wherein more than one hundred and fifty workers are ordinarily employed, adequate
and suitable shelters or rest rooms and a suitable lunch room, with provision for drinking water,
where workers can eat meals brought by them, shall be provided and maintained for the use of the
workers:
Provided further that where a lunch room exists no worker shall
Eat any food in the work room.
(2) The shelters or rest rooms or lunch rooms to be provided
Under sub-section
shall be sufficiently lighted and ventilated and
Shall be maintained in a cool and clean condition.
(3) The State Government may--
(a) prescribe the standards in respect of construction, accommodation, furniture and other
equipment of shelters, rest rooms and lunch rooms to be provided under this section;
(b) By notification in the Official Gazette, exempt any
Factory or class or description of factories from the requirements of this section.
Creches.
(1) In every factory wherein more than 1*[thirty women workers] are ordinarily employed there shall be
provided and maintained a suitable room or rooms for the use of children under the age of six years
of such women.
(2) Such rooms shall provide adequate accommodation, shall be adequately lighted and ventilated, shall
be maintained in a clean and sanitary condition and shall be under the charge of women trained in the
care of children and infants.
(3) The State Government may make rules--
(a) Prescribing the location and the standards in respect of construction, accommodation,
furniture and other equipment of rooms to be provided under this section;
(b) requiring the provision in factories to which this section applies of additional facilities for
the care of children belonging to women workers, including suitable provision of facilities for
washing and changing their clothing;
(c) Requiring the provision in any factory of free milk or refreshment or both for such children;
(d) Requiring that facilities shall be given in any factory for the mothers of such children to
feed them at the necessary intervals.
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Welfare officers.
(1) In every factory wherein five hundred or more workers are ordinarily employed the occupier shall
employ in the factory such number of welfare officers as may be prescribed.
(2) The State Government may prescribe the duties, qualifications and conditions of service of officers
employed under sub-section.
Power to make rules to supplement this Chapter.
The State Government may make rules--
(a) Exempting, subject to compliance with such alternative arrangements for the welfare of
workers as may be prescribed, any factory or class or description of factories from
compliance with any of the provisions of this Chapter;
(b) Requiring in any factory or class or description of factories that representatives of the workers
employed in the factory shall be associated with the management of the welfare arrangements
of the workers.
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Employee Welfare Activities
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5.1. Introduction:-
“Marketing research means the systematic gathering, recording, analyzing of data about
problems relating to the marketing of goods and services”
Marketing research has proved an essential tool to make all the need of marketing
management. Marketing research therefore is the scientific process of gathering and
analyzing of marketing information to meet the needs of marketing management. But
gathering of observation is must be systematic. The systematic conduct of research requires:
Orderliness, in which the measurements are accurate.
Impartiality in analysis and interpretation.
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5.2. Process of Marketing Research:-
The marketing research is done in systematic process. I have pursued the below process
of marketing for my study at SUMUL, Surat.
Problem Identification
Research Design
Data Collection
Data Analysis & Interpretation
Research Report & Presentation
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5.2.1 Problem Identification:-
The first and the most important step of marketing research are properly defining the
problem. In order to identify the research problem two categories of problem should be
carefully noticed.
In these researches the problems are:-
Employees are not aware about welfare activities that should motivate them.
Employees are not satisfied with welfare activities practiced at SUMUL.
5.2.2 RESEARCH DESIGN:-
Research design indicates the methods and procedure of conducting research study. Research
design can be done in following three types:-
A. Exploratory Research:-
Exploratory research focuses on the discovery of new ideas and is generally based on
secondary data.
B. Descriptive Research:-
Descriptive research is undertaken when the researcher want to know the characteristics of
certain groups.
C. Casual or Experimental Researches:-
An experimental research is undertaken to identify causes and effect relationship between
two variables.
The Researcher has chosen: Descriptive Research
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5.2.2.1 Data Collection and Sampling:-
A. Sources of Data Collection:-
There are two types of data i.e. secondary and primary:
1. Primary Data Collection:-
Primary data collection contains the following four types of methods: -
Observation Method:
It contains Casual observation, Systematic observation, direct observation and contrived
observation.
Survey Method:
It contains Personal Interview, Telephone Interview and Mail Interview.
Experimental Method.
Panel Method.
2. Secondary Data Collection: -
It can be collected from internal as well as external sources
Internal Source:
Various internal sources like employee, books, etc.
External Sources:
Libraries, trade publications, literatures, etc are some important sources of external data.
The Researcher has used both primary data and secondary data for the core purpose of
the project. And this primary data has been gathered by survey method.
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B. Data collection Tools:-
To conduct a survey, the Researcher has selected a questionnaire as an instruction for
gathering valuable information from the employees. Questionnaire, which is used for the
survey, is consisting of questions and checklist questions to check the employee’s
feedback.
C. Contact Method:-
After sampling plan has been determined, the researcher has contacted employee by
personal interview and requested them to fill up the questionnaire.
D. Sampling Plan:-
Researcher have design a sampling plan that is consist of five decisions.
1. Sampling unit:-
Who is to be surveyed?
The Researcher has selected Middle level employees of SUMUL to conduct survey and to
study Rules and regulations of Welfare Activities and to measure the awareness and
effectiveness of welfare activities
Sampling types:-
There are two types of sampling i.e. Probability Sampling and Non – probability
Sampling.
i. Probability Sampling: -
Probability sampling means each unit of the universe has equal chance of getting
selected. The most frequently used probability sampling methods are as below:
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a) Simple Random Sampling.
b) Stratified Random Sampling.
c) Multi-stage Random Sampling.
d) Cluster Sampling.
e) Multi – phase Sampling.
f) Replicated Sampling.
ii. Non – Probability Sampling:-
Non – Probability sampling contains following methods:-
a) Judgment Sampling.
b) Convenient Sampling.
c) Panel Sampling.
d) Quota Sampling
For the purpose of this study researcher has used Convenient Sampling from Non
probability sampling methods.
2. Sample Size:
Sample size means limited numbers of respondents covered under the research study
from a population. And Researcher has taken survey of 94 Sample size and 91 Reponses
where received from middle level of employee of SUMUL.
3. Sampling Area:
The area for doing survey was SUMUL ,Surat.
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Employee Welfare Activities
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ANALYSES AND INTERPRETATION OF THE DATA
Q.1 Does Sumul provide welfare Activities?
Purpose is to whether SUMUL provides Welfare Activities or not.
Interpretation – 100% employees accept that SUMUL provides Welfare Activities.
100%
0%
20%
40%
60%
80%
100%
120%
Percentage
No
Yes
YES NO TOTAL
Respondent 91 0 91
Percentage 100% 0% 100%
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Q.2 Are you aware about Welfare activities which are practiced at Sumul?
Purpose is to know whether the employees are aware or not about Welfare activities which are
practiced at SUMUL.
YES NO TOTAL
MALE 93.83% 6.17% 100%
FEMALE 80% 20% 100%
Interpretation – Around 93.83% male employees and 80% female employees are aware about
Welfare Activities practiced at SUMUL while 6.17% male employees and 20% female
employees are not aware about Welfare Activities which are practiced at SUMUL.
93.83%80%
6.17%20%
0
20
40
60
80
100
120
male female
no
yes
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Q.3 Rate the following Intramural Welfare activities with your satisfaction level?(1=
Highly Dissatisfied to 5= Highly Satisfied)
Purpose is to satisfaction level of employees according to Intramural Welfare Activities.
Intramural Welfare
Facilities
Highly
Dissatisfied
Dissatisfied Neutral Satisfied Highly
Satisfied
Washing Facilities 2.38% 7.14% 27.38% 36.90% 26.19%
Sitting Facilities In
Work Area
0% 4.76% 20.23% 46.43% 28.57%
Storage Facility 0% 2.38% 17.86% 64.29% 15.48%
Shelters,Rest Rooms &
Lunch Rooms
4.76% 9.52% 28.57% 45.23% 11.90%
Canteen 4.76% 7.14% 50% 29.76% 8.33%
Separate Lockers 1.19% 10.71% 25% 44.04% 19.05%
Uniform 1.19% 1.19% 15.48% 16.67% 19.05%
Medical Aid 1.19% 4.76% 27.38% 48.81% 17.86%
Meditation Hall 0% 1.19% 33.33% 49% 16.67%
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2.38% 0%0%
4.76% 4.76% 1.19% 1.19% 1.19% 0%
7.14%4.76% 2.38%
9.52% 7.14% 10.71%1.19% 4.76%
1.19%
27.38% 20.23% 17.86%
28.57%
50.00%
25.00%
15.48%
27.38%33.33%
36.90%
46.43%64.29%
45.23%
29.76%
44.04%
63.09%
48.81% 49%
26.19% 28.87%
15.48% 11.90% 8.33%19.05% 19.05% 17.86% 16.67%
0.00%
20.00%
40.00%
60.00%
80.00%
100.00%
120.00%
Highly Dissatisfied Dissatisfied Neutral Satisfied Highly Satisfied
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Interpretation- The employees of SUMUL Satisfied with the intramural facilities of
sitting facilities at work area with the mean value of 3.99, uniform (3.92), storage facilities
(3.92), meditation hall (3.81) and lastly with washing facilities and medical aid (3.77).
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Q.4 Rate the following Extramural Welfare activities with your satisfaction level?(1=
Highly Dissatisfied to 5= Highly Satisfied)
Purpose is to satisfaction level of employees according to Extramural Welfare Activities.
Extramural Welfare
Facilities
Highly
Dissatisfied
Dissatisfied Neutral Satisfied Highly
satisfied
Housing 0% 4.76% 34.52% 41.67% 19.05%
Maternity benefits 4.76% 2.38% 53.57% 32.14% 7.14%
Birthday greetings 0% 4.76% 36.91% 52.38% 5.95%
Leave travel 0% 7.14% 19.04% 58.33% 15.48%
Fair price shop 1.19% 5.95% 47.62% 40.48% 4.76%
Co-operative
Credit society
0% 0% 26.19% 40.48% 33.33%
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Employee Welfare Activities
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Interpretation- The employees of SUMUL satisfied with co-operative credit society with mean
value of 4.07, leave travel 3.82, housing (3.75).
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Q.5 Which welfare activity is most important for you? (Single Choice Question)
(A) INRTRAMURAL WELFARE ACTIVITIES
Purpose is to know which the most important Extramural Welfare Activity is for
employees of SUMUL.
Intramural welfare Activities Respondent Percentage
Washing facilities 4 4.76%
Sitting facilities in work area 18 21.43%
Storage facility 12 14.29%
Shelters, Rest Rooms & Lunch
Rooms
6 7.14%
Canteens 3 3.57%
Separate Lockers 15 17.86%
Uniform 2 2.38%
Medical Aid 24 28.57%
Meditation Hall 0 0
Total 84 100%
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Interpretation – According to the 28.57% employees, the Medical Aid is the most
important Intramural Welfare Activity, then according to 21.43% of employees the 2nd
most important welfare activity is sitting facilities at work area, 17.86% of employees the
3rd most important facility is Separate Lockers.
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(B)EXTRAMURAL WELFARE ACTIVITIES
Purpose is to know which the most important Extramural Welfare Activity is for
employees of SUMUL.
Extramural welfare Activities Respondent Percentage
Housing 24 32.14%
Maternity Benefits 4 4.76%
Birthday Greeting 0 0
Leave Travel 27 32.14%
Fair Price Shop 11 13.1%
Co-operative Credit Society 15 17.86%
Total 84 100%
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Interpretation – According to the 32.14% employees of SUMUL the most important
Extramural Welfare Activity are both Housing and Leave Travel. Then 17.86% of employees
give importance to Co-operative Credit Society.
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Q.6 Are Welfare measures affecting your performance?
(IF yes than attempt Q.7)
Purpose is to know that whether the welfare measures affects the performance of employees in
the organization
Yes No Total
Respondent 51 33 84
Percentage 60.71% 39.29% 100%
Interpretation – According to the 60.71% employees of SUMUL agreed that welfare measures
affect their performance while remaining 39.29% of employees are not agree for the same.
60.71%
39.29%
0.00%
20.00%
40.00%
60.00%
80.00%
100.00%
120.00%
Percentage
NO
Yes
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Q.7 How Welfare Activities affect your performance? (Open ended Question)
Purpose is to know whether the Welfare Activities affects the performance of the
employees of SUMUL
• It increases efficiency to do work better.
• Welfare Measures provide better physical and mental health to employees and thus
promote a healthy work environment
• Facilities like housing schemes, medical benefits, and education and recreation facilities
for workers’ families help in raising their standards of living. This makes workers to pay
more attention towards work and thus increases their productivity.
• Workers take active interest in their jobs and work with a feeling of involvement and
participation.
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Q.8 Which welfare activity is least important for you? (Single Choice Question)
(A) INTRAMURAL WELFARE ACTIVITIES
Purpose is to know which the least important Intramural welfare activity is for employees
of SUMUL.
Intramural welfare
Activities
Respondent Percentage
Washing facilities 5 5.95%
Sitting facilities in work area 5 5.95%
Storage facility 12 14.29%
Shelters, Rest Rooms &
Lunch Rooms
10 11.9%
Canteens 19 22.32%
Separate Lockers 6 7.14%
Uniform 14 16.67%
Medical Aid 7 8.34%
Meditation Hall 6 7.14%
Total 84 100%
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Interpretation – According to the 22.62% employees of SUMUL the least important intramural
welfare activity is Canteen. According to 16.67% and 14.29% the least important intramural
activity is Uniform and Storage respectively.
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(B) EXTRAMURAL WELFARE ACTIVITIES
Extramural welfare Activities Respondent Percentage
Housing 11 13.1%
Maternity Benefits 20 23.81%
Birthday Greeting 16 19.04%
Leave Travel 1 1.19%
Fair Price Shop 22 26.19%
Co-operative Credit Society 14 16.67%
Total 84 100%
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Interpretation – According to the 26.19% employees of SUMUL the least important
Extramural Welfare Activity is Fair Price Shop. And according 23.81% and 19.04% of
employees the least important Extramural activity is Maternity benefits and birthday
greetings.
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Q.9Which other Welfare Activity you like to have at SUMUL? (Single Choice Question)
(A) INTRAMURAL WELFARE ACTIVITIES
Purpose is know the other Intramural welfare activity the employees like to have at
SUMUL.
Intramural welfare
Activities
Respondent Percentage
Creches 8 9.52%
Cafeteria facility 15 17.86%
Smoking Zone 5 5.95%
GYM club 15 17.86%
Picnic 33 39.29%
Others 8 8%
Total 84 100%
Interpretation – According to the 39.29% employees of SUMUL would like to have Picnic as
the other Intramural Welfare Activity
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(B) EXTRAMURAL WELFARE ACTIVITIES
Purpose is know the other Extramural welfare activity the employees like to have at
SUMUL
Extramural welfare Activities Respondent Percentage
Education Facilities 24 28.57%
Transportation 14 16.67%
Sports Facilities 16 19.05%
Holiday Homes 4 4.76%
Insurance 26 30.95%
Others 0 0
Total 84 100%
Interpretation – According to the 30.95% employees of SUMUL would like to have Insurance
as the other Extramural Welfare Activity.
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Q.10 What is the reason for not aware about welfare activities? (Single Choice Question)
Purpose is to know the reason for unawareness of employees about welfare activities.
Where as,
A) No Induction Programme in the organization.
B) New Employee.
C) No training related to Welfare Activities.
D) Welfare officer has not communicated the programme.
E) Non transparency of Human Resource Department.
F) If any specify
Interpretation – According to the 28.57% of employees are not aware about welfare activities
because they are New employee in the firm, no training related to welfare activity was conducted
and lastly welfare officer has not communicated the programme effectively. While 14.2% of
employees don’t know because no induction programme was held.
14.29%
28.57%
28.57%
28.57%
0.00%
20.00%
40.00%
60.00%
80.00%
100.00%
120.00%
Percentage
F
E
D
C
B
A
A B C D E F TOTAL
Respondent 1 2 2 2 0 0 7 Percentage 14.29 28.57 28.57 28.57 0% 0% 100%
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Q.11 Kindly give your suggestions for any desired improvements in the current welfare
system.(Open Ended Question)
• Many of the employee suggested that it is not required the other welfare activities in the
organization.
• Some of the employee suggested that other Extramural Welfare Activities should be
given like Education facilities, transportation etc.
• Few employees suggested that there should be given extra Welfare Facilities.
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FINDINGS
The researcher has found that SUMUL practiced Welfare Activities according to
Factories Act, 1948.
The researcher has found that 100% employees accept that SUMUL provides Welfare
Activities.
The researcher found that around 93.83% male employees and 80% female employees
are aware about Welfare Activities practiced at SUMUL. It is seen that the male are more
aware compare to that of female.
The researcher found that under Intramural Welfare Facilities that in SUMUL the
satisfaction level of employees according to mean and mean of averages are which given
below:-
Mean Result
Washing Facilities 3.77 Satisfied
Sitting Facilities At Work Area 3.99 Satisfied
Storage Facilities 3.92 Satisfied
Shelters, Rest Rooms & Lunch Room 3.5 Not Satisfied
Canteen 3.3 Not Satisfied
Separate Lockers 3.69 Not Satisfied
Uniform 3.98 Satisfied
Medical Aid 3.77 Satisfied
Meditation Hall 3.81 Satisfied
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The S.P.B. college of Business Administration Page 71
The researcher found that under Extramural Welfare Facilities that in SUMUL the
satisfaction level of employees according to mean and mean of averages are which
given below:-
The researcher has found that 28.57% employees, the Medical Aid is the most important
Intramural Welfare Activity.
The researcher has found that 32.14% employees of SUMUL the most important
Extramural Welfare Activity are both Housing and Leave Travel.
The researcher has found that 60.71% of employees agreed that welfare measures has an
impact on their performance because welfare activities increases the morale, motivates and
develops the sense of belongingness which improves the performance and remaining
39.29% are not agree for the same.
The researcher has found that 22.62% employees of SUMUL the least important
intramural welfare activity is Canteen because they more hygienic facilities need to be for
better health.
The researcher has found that 26.19% employees of SUMUL the least important
Extramural Welfare Activity is Fair Price Shop because there also many other malls which
provides goods at subsidized price or provide discount schemes available in big retail
shops like Big Bazaar, Reliance Dhiraj Sons and many more.
The researcher has found that 39.29% employees of SUMUL would like to have Picnic as
the other Intramural Welfare Activity.
The researcher has found that 30.95% employees of SUMUL would like to have Insurance
as the other Extramural Welfare Activity .
The researcher has found that 6.17% employees are not aware about the welfare activities
because they are New employee in the firm, no training related to welfare activity was
conducted and lastly welfare officer has not communicated the programme effectively and
no induction programme was held.
Mean Result
Housing 3.75 Satisfied
Maternity benefits 3.35 Not Satisfied
Birthday Greetings 3.6 Not Satisfied
Leave Travel 3.82 Satisfied
Fair Price Shop 3.42 Not Satisfied
Co-operative Credit Society 4.07 Satisfied
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The S.P.B. college of Business Administration Page 72
CONCLUSION
With the help of this report the researcher can conclude that there are various Welfare
Activities are practiced at SUMUL i.e. both Intramural Welfare Activities like washing
facilities, sitting facility at work area, storage facility, etc.. and in extramural welfare
Activities like housing, leave travel, co-operative credit society etc
With the help of this report the researcher can conclude employees are satisfied with the
current welfare measures with both Intramural and Extramural Welfare Activities.
With the help of this report the researcher can conclude that awareness in 93.83% male
employees is more than 80% female employees.
With the help of this report the reseacher can conclude that the many other intramural
welfare activities like picnic, cafeteria, creches etc and extramural activities like insurance,
education facility, transportation facilities, sports day etc., want by the employees of
SUMUL which are not provided to them
Employee Welfare Activities
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Employee Welfare Activities
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RECOMMENDATION
The researcher suggests under the intramural welfare facilities that:- Shelters ,Rest
Rooms and Lunch Rooms should be made properly ventilated and comfortable.
Secondly, in the canteen the food should be healthy and hygienic and full of varieties.
Thirdly, separate lockers should have enough place and safety and securities should be
maintained so that the employees does have tension regarding their documents and any
other contents. Thus the above suggestions increases the satisfaction level of employees.
The researcher suggests under the extramural welfare facilities that, in fair price shop the
company should provide the goods for the employees at low profit.
Under the intramural welfare activities the picnic facility should be provided as it creates
the harmonious and friendly relation between superior and subordinate.
Under the extramural welfare activities the company should provide:- insurance facility
so that the future of the employees is secure. Secondly, educational facilities should be
provided to the employees and their dependents for their betterment. Thirdly,
transportation facility should be provided for the convenience of the employees.
Proper Induction should be given to the employees, training should also be given
regarding welfare activities and welfare officer should have to communicate the
programme effectively so as to increase the awareness about welfare activities.
Employee Welfare Activities
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Employee Welfare Activities
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Reference Books
“P.C. Tripathy,Human Resource Development, New Delhi, Sultan Chand & Sons,
Page 278.”
“C.B. Gupta, Human Resource Management, New Delhi, Sultan Chand & Sons,
Page No. 21.1-21.12.”
“G.C. Beri, Marketing Research, New Delhi, TATA Mcgraw Hill Publishing Company
Ltd., Page No. 47-55.”
Reference Web Sites
http://www.citehr.com
http://www.wikipedia.com
http://www.sumul.com
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