EMIC ConferenceJanuary 13, 2012
JM Carvalho VieiraISMAI
Why this Project?
Why this Project?
• Marketing & Innovation interface has been neglected.
• “Companies engage customers more extensively when undertaking radical innovation than when developing less innovative products. (PLS, 2009)
• Entrepreneurship is almost always only associated to the so called “technology based” projects.
• The consequence is that all the players that don’t recognize themselves as “tech-based” are excluded and only react face to the market and innovation challenges.
Why this Project?
• Based on the observed power of VOC as strong new concept/products innovation success driver, marketing can be one of the main instruments, triggers and instigators of innovation.
• But at the same time, Innovation is required to change Marketing – new approaches, new methods, new tools can give the edge to a product in a different Society, based on digital tools, mobile devices, social networks, omnipresent information delivery, etc.
• We are certain there is a huge work to be done to implement a true innovation/marketing interface as a sustainable source of competitive advantage for the new products (goods and/or services).
Main Objetives?
National Good Practice Observatory
Communities of Practice (CoP)
Student support in the transition to the professional world
Setting up new forms of education and training
Promoting the idea of Marketing and Innovation
Physical vs. Virtual existence
EMIC MIC network (virtual
existence)
MIC 1physical existence
reference locationworking point for teachers &
students research & work
MIC 2 physical existence
reference locationworking point for teachers &
students research & work
MIC 3 physical existence
reference locationworking point for teachers &
students research & work
... ...
The ObservatoryThe Communities of Pratice
Webcasts & e-learning actions
Local Objectives
National Good Practice Observatory
Good practice implementation in companies
Support for student traineeship in companies
Support for student research
Local/National Seminars and Workshops
Establishing ECTS equivalence for Master studies (using e-learning/b-learning)
Webcasts with European scope
Setting up communities of practice in Marketing and Innovation
Creation of dissemination tools
EMIC added value
Developing the relationship between Academy and Industry;
Facilitate the student's transition into the professional life;
Reinforce Marketing and Innovation concepts so that European Companies can reinforce their presence outside the EC
Opportunity to develop new forms of cooperation and to intensify physical mobility between Students, Teachers and Companies
The success of the project can lead to quick replication and a strong European impact in addressing those challenges
Work Packages Organization
1.Project Management for project planning, resource control, administrative and financial management. It will be lead by the coordinator with the help of the Steering Committee that includes a representative of each partner;
2.Quality Assurance and Monitoring: This WP is dedicated to the process of quality assurance of the approach and results of the project. It will be accomplished through a continuous process of monitoring, internal and external evaluation and product validation;
3.Specification and Design: This WP will handle the specification and design of the whole model for the EMIC, the individual MICs and each component. It will be implemented through collaborative work with the teams formed for each specific task (involving brainstorming, activities of exploration / discussion group, etc.) ;
4.Observatory: This WP integrates the tasks related to the creation of the National Observatories, including the activities to identify data sources and data collection ;
5.Student support: This WP includes all the tasks related to the design and setting up of the structures to support the students in their transition to a professional life;
6.Lifelong learning: This WP includes the tasks related to the design of lifelong learning activities including the webcasts, the short e-learning modules and the structure of a post-graduation ;
7.Implementation and Test: This WP corresponds to the implementation and test of the EMIC as an integrated entity, after the creation of the individual MICs;
8.Dissemination: This WP aims to spread out information on the project and its results, in particular for the target-audience but also to managers of institutions (industries, associations, chambers of commerce, etc.). This WP will form the basis for the fourth pillar of the Innovation Centre afterwards;
9.Exploitation: This WP consists of the determination of processes of multiplication and generalization of the results achieved in the project, either by widening the geographic scope of project, expanding to other knowledge areas and its possible commercial exploration.
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http://emic.ismai.pt
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Our Partners
Elements Institutions Amparo Camacho Florida Education Centre
Carlos Pais Montes University of Coruña
Ekren Erdine Gulbas Istanbul Aydin University
Enrique Garcia Florida Education Centre
Frederico Della Bella TWG Consulting SRL
Gita Senka Latvia Culture College
Halit Hami Oz Istanbul Aydin University
José Carvalho Vieira ISMAI
Kristo Karjust Tallinn University of Technology
Liliana Marques ISMAI
Paolo Zanenga TWG Consulting SRL
Tauno Otto Tallinn University of Technology
Zane Kalnina Vidzeme University of Applied Sciences
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