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Brought to you by:
KETAN GULATI
ADITYA CHANDEL
CHANDAN RAJ
ANCHAL GUPTA
ANKITA TIWARIDEVANG CHAUHAN
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AGENDA
1. An intro to Educomp2. The making of a success
3. Now that‟s what we call„BUSINESS‟
4.A word with the winner
Mr. Prakash5. An entrepreneurial analysis
6. Road Ahead
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To apply innovative solutions
to solve critical problemsrelating to "Quality ofEducation" and "Access to
Education" for all.
VISION
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The writing of a new saga…
by
Mr. Shantanu Prakash
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HOW IT ALL STARTED!!!!
Founded in 1994 by Mr. ShantanuPrakash.
It provides information technologyenabled solutions (ITES) tostudents, parents and schools.
It serves the K-12 segment in
India as well as in other countries like US, Singapore,China and Sri Lanka.
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CONTINUED ……
27 offices worldwide including an office in
Canada, 20 in India, two in Singapore, one inSri Lanka, and three in the United States.Inaddition, the Company operates through its
various subsidiaries including authorGEN,
Threebrix eServices, Learning.com, AsknLearn Pvt Ltd, Singapore and via itsassociates such as Savvica in Canada.
Educomp Group reaches outto over 21,000 schools and
10.99mn learners and educators
across the world.
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Affiliates.
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Business
Initiatives
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Offerings
•B2B Division ( products are- Smart Class,ICT, Professional Development Product)
•Retail and Consulting (products are –
Mathguru, ETEN, Millenium Schools,TMS,Vidhya Prabhat schools, learninghour.com,learnhub, RTW and Euro Kids)
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1. Company‟s sales of Rs 5011.7mn
B2B – 91.7%R&C –8.3%
2. Gross Margin of Rs 2434.40mnB2B – 94.38%
R&C –5.62%
Contributions for 2008 - 09
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B2B Products
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A)SMARTCLASS
• Aimed at privateschools
• Used sources such asgraphics,3D images
and video clips alongwith traditional chalkboard method of teaching. This helped
in visualizing thingsbetter with the helpof graphicalrepresentation .
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3. Smartclass RollingDigiboard system was
used to convertclasses into smartclassrooms. Thesystem was connectedto the pc in the
classroom which inturn was connectedto the knowledgecenter of the school.
4. Teachers use pc inthe classroom toaccess content fromthe knowledge center
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5. Smart AssessmentSystem was used toframe mcq‟s. Hand
held remote device wasused to answer them
6. BOOT Model
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B) Instructional AndComputingTechnology
1. Served governmentschools through ICTwhich was renamed
as Edureach in 20082. It is the secondlargest businesssegment of Educompwhich contributed22.7% of sales and10.3% of grossmargins for 2008-09
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3. Content was
developed inregional languageand those topicswere selected whichcould be bestexplained usingmultimedia
4. BOOT Model
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C) ProfessionalDevelopment
1. Offered training to
private andgovernment schools for using ITeS
2. Trained over 1.4 mnteachers by the end of
2008-09
3. Partnered with co‟s
like Wipro and Microsoft and with NGO‟S for executing
teacher training
program across India
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4. This sector contributed 5.7% of
sales and 7.12% of gross profitmargin of Educomp for 2008-09
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Retail and Consulting
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RTW AND
EURO KIDS• Entered the pre school segment of education
• Educomp followed franchising route to expandpre schools.
• RTW was the first structured and processdriven IP in early child education in India
•As of July 2009, Eurokids was the largest preschool chain in India with over 450 franchisesspread across India
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TMS, VIDHYAPRABHAT AND
MILLENIUMSCHOOLS
•With these it catered to the K-12 segment
•MLS had a formative assessment featurethrough which teachers could assess their
students at the end of every session
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LEARNING
HOUR
•Provided courses on subjects likeenglish , maths, accounts, vedic maths,
memory retention and economics
•Provided coaching for entrance testfor competitive exams like IIT-JEE
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MATHGURU
•Provided online math help to students byusing virtual pen and notebook
•In addition to these students could also listento recorded explanation given by a teacher
online•Benefit over a teacher- students could accessat their convenient time and place and canalso see and hear explanation as many times
as he wants
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LEARN HUB
•Acquisition of a majority stake inSavvica gave access to Learn Hub
•It‟s a social learning networkwhere students and teachers caninteract, share data etc
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BACKGROUND NOTE
Planetvidya.com in 1999- provided with web based
study material, educational activities & projects &
internet links.
Partnership with WIPRO in 2001, Wipro‟s Applying
Thought in Schools(ATS) program to train teachers.
In 2002, it formed a US –based subsidiary ,
EDUMATICS CORPORATION , to develop and market
its e-learning tech.
In 2003, it launched its Educomp Smart Class
Content for private schools & ICT divison for
governmental schools.
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CONTINUED…
In 2004,it ventured into Asia-Pacific Region with a
pilot project in Cedar Girls High School, Singapore.
In 2005 ,it started with Online Tutorials for
teaching mathematics .
In 2006, became a publicly held company with IPO
of 4 mn shares.it also launched mathguru.com and
also it launched its first pre school, ROOT TO
WINGS in Delhi for children of 2-4 yrs.
In 2007, aggressive acquisition of stakes in number
of companies for expansion.
In 2008, 50% equity stake in Euro kids
International,
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STRATEGIES
EDUCOMP recognized scope and opportunity for
providing IT Enabled learning solutions in Indian
schools in mid 90s.initially it concentrated on
increasing awareness of computers among students
and teachers.
EDUCOMP has two subsidiaries –
EDUINFRA EDUMAN
EDUCOMP deployed a trained program
administrator at every school that implemented
smart class.
Smart assessment system (SAS) was available for
teachers so that they could frame multiple choice
questions to assess students.
BOOT MODEL
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STRATEGIES
It focused on acquisitions, acquired equity stakes in
global companies like Learning.com, Ask n learn
pte ltd,to expand its smart class product globally.
For govt. schools , they adopted PPP strategy and
also provided content in regional languages..
They partnered wit WIPRO & MICROSOFT and
many NGO‟S for executing its teacher training
program.
It followed franchising route to expand pre schools.
It handled issue of lack of good faculties at
smaller locations by VSAT enabled learning centers.
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RetrenchmentCombination
The Grand Strategies
StabilityGrowth
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STRATEGIES
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Competitive Strategy
DifferentiationCostLeadership
Focus
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ANSOFF‟S MATRIX!!!
MARKET
PENETRATIONPRODUCT
DEVELOPMENT
MARKET
DEVELPOMENT DIVERSIFICATION
PRODUCT DEVELOPMENT
MAR KE TDE VE L
OP ME NT
E XI S TI N
G
EXISTINGNEW
NE W
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SWOT ANALYSIS:STRENGTHS
First mover advantage
Developcontent inregional
languages.
Hugesubscriber base
Innovations-easy to
understand.
low pricesagainst
competitors.
Expansion through - Acquisition and joint ventures
abroad & integration anddiversificationstrategies.
Training for teachers actedas a barriers
for new entrants.
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WEAKNESSES Requires trained staff – so less
teachers available.Govt. schools low spending on
infrastructure.
Dependency on EDUCOMP for technicalassistance.
Changes require investment.
Charges on per student basis.
1. dependent on no. students.
2. dependent on reputation of school.
Less acceptability in society.
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OPPORTUNITIES
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SOCIALENTREPRENEURSHIP
REASONS TO SUCCESS
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REASONS TO SUCCESS…“PURE BUSINESS”
• Understand the two very fundamental
questions:
– Is the business inherently scalable?
»Technology is always scalable
–
Is the market opportunity large enough?» 220 million kids – one millionschools – five million teachers
• One major aspect is to have HIGH QUALITY
PEOPLE – SMART PEOPLE – PASSIONATE • Over 4000 employees and an attrition rateof MERE 3%. More than 25 employees whoare dollar millionaires
• Secret sauce of stickiness
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RECOGNITION &REWARDS!!! Educomp wins NASSCOM Foundation
Social Innovation Honours-2010.Featured in BT 500 2009 list of most valuable private companies in India .Ranks first in Education & Trainingin India‟s Best Companies to WorkFor 2009 .
Emerging Franchisor of the Year 2008.
Featured in Forbes magazine's 200Best Under A Billion .
Awarded CNBC-ICICI Bank emergingIndia award as Company of the year 2005
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ROAD AHEAD
They created a competitive edge by
providing innovative products like Parentempowerment program, Kindermusik.
It plans to serve 15 million learners by2010 & aims to become top 5 K-12
education companies worldwide by 2012. It is to expand its courses offered andinclude business management ,hospitalityand tourism management to enhance
employability. It plans to develop schools incollaboration with real-estate developers.
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• “Contrary to popular beliefs education
is highly valued by people of allclasses and communities of India,therefore there is increasing pressurefrom people at bottom of the social pyramid for quality education with arising no. of families prepared tospent large proportion of therehousehold incomes to provide highquality education to their childrenand EDUCOMP hope to facilitate this
process….”
-SHANTANU PRAKASH
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