BANQUE AND CO web analytics
clients
Our Services
DIGITAL MARKETING
Business Analysis
Search Marketing
Social Media Marketing
WEB DESIGN & DEVELOPMENT
Web Design
Web Development
Application Development
Mobile Development
WEB SUPPORT
Maintenance
Hosting & Domain
Our Value
• We’re apart of big group company with Infinetworks, InfinetMobile and E2Pay which is has experience since 2000 to handle big bank in Indonesia.
• We are not only developing, but also create an innovation and artistic design to give Digital Solution.
• We do it with time management and strategic plans for every case.
• We can develop with customized CMS tailored depent on client' s need.
• We’ve Full Time Team for every project we take care.
What we do for banque and co
1. RESEARCHWe do the research for setup your goal & Check famous
2. RESULTWe make some result
3. PLAN & STRATEGYWe make digital strategy plan
4. REPORTWe make report every monthly / weekly
5. BUDGETWe make condition of digital strategy plan is depend on our customer budget
We setup goal for our clients, do some reasearch and a interview with our clients . Famous Check is very important to our clients, so we know how our client’s digital life before.
Result is to make some describe about what our client’s position on the online.
How we build MORE than WEBSITE to engage our customer’s clients to get more information
To make measurable of digital marketingAnd to make decission what next our client’s action
You can choice what budget fix with your needs
RESEARCH 1.
Setup Goal
QUICK RESEARCH• Target :
• Man 25%• Age 30-45
• Woman 75% • Age 30-45
• Location :• Jabotabek, Bandung,
Yogyakarta, Surabaya, Bali
• Character of People• Family
• Business Mom / Dad• Using gadget 75% perdays• Using gadget at school, office,
street and home
• Using PC / Laptop 65% perdays
• Business• School Staff• Using PC/Laptop 75% perdays• Looking for cheap and clean
food for school• Looking for healthy food for
school• Increasing the level of school,
which is increasing the school’s payment at the last.
We setup goal for our clients, do some reasearch and a interview with our
clients
Goal SettingSMART Marketing Goals Remember to have
SMART Goals:
Company: Banque and co SpecificTime Period (6 month): MeasurableGoal: 10% increase in leads every month Attainable
Realistic TimeboundWhat is your overall
marketing goal?Brand Awarness
Which situation best summarizes your
marketing needs? I need more visitors to my site.
If you are unsure what your goal is, use these
tables to help you discover where you
need to grow most.
VISITS Number of monthly visitsNOTE: Simply input results into the "current" rows and
the other fields will automatically calculate your recommended goals. The formulas have been developed
from an analysis of what is realistic for our 11,500 customers. e:
Current 1000
Recommended GOAL 1100
LEADS Average number of monthly visitsVisitor to Lead
conversion RateNumber of leads
Current 1000 10.00% 100
Recommended GOAL N/A 10.50% 105
CUSTOMERS Average number of monthly leadsLead to Customer conversion rate
Number of customers
Current 100 10.00% 10
Recommended GOAL
N/A 11.00% 11
Just for sample
Trends Check
Competitor in Digital
Indonesiacatering.comThe-Annapurna.com
RESULT2.
ResultResult is to make some describe about what our client’s
position on the online.
• The website has to more spesific detail keyword. Not just general, such us 2 of competitor using “Catering” or “Catering Company” as keyword.
• Website domain use keyword “school catering indonesia”, “school canteen indonesia”, “school canteen jakarta”, “school catering jakarta” it will be to of mind in Google search. Or if you want using Bahasa, you can use keyword “Kantin sekolah”. Keyword is the KEY how to you sale your brand or your service direct into your client’s mind. How they search by Google to get the information.
• The brand “Banque and co”, we’ll still use it, but only for logo in the website, not as domain. Because, the name to general for “School Catering Indonesia”. It’s more easier for Google robots to know, and more easier for stranger user know about your services.
• The domain is depend on your Goal, what target do you want to search in google keyword.
• For Website, structure :– Home– About Us– Catering Services– Food Menu– Pre-Order– Blog– Contact Us
ResultResult is to make some describe about what our client’s
position on the online.
• The website can be more interactive with :– blog (to give some article about food, how healthy food, how food can be investment
of your kids life, about nutrition, etc)– video tutorial (video is now no 2 the effective communition in social media, and no
animation (coz Internet in Indonesia not very fast, but for video embed in Youtube, it’ll be different)
– video testimonial (to give education for mom/dad/school staff, how to your team cook, how healthy
– web chat (discussion with your clients)
• Others :– Make Newsletter to send your customer every monthly/weekly, to get more engage
your customer to your services, we can do :• What the new menu of this month• What the nutrision• Discount and Promotion ( for sample : buy 1 month get free 1 day )• Article such us, How food can be increasing the brain • etc
– Social Media : Facebook, Twitter, Youtube (three of the famous social media). Your customer, can be the BIGGEST MARKETING in your services, if we can do :• Greeting• Resposense from Parents • To give some article/tips• To give information about Discount and Promotion ( for sample : buy 1 month get free 1 day )• etc
PLAN & STRATEGY3.
Website
LifeActivities & Campaign
SEO
Social Media Blog
Newsletter
Plan & Strategy
1
2
3 4
5
To know User
Check the analytics
REPORT4.
Report
Final• Result from analytics tools• How to read analytics to do action• Increasing Subribers, Followers and Likes
Summary• Ending goal is to Grow the Brand through
Digital Marketing• Educate Market on Values, product and
concerns• High Social Media Focus