Education Qualification: Btech Business Administration Skills: SEO, SMO,
SEM.
EBAY/FASHION OUTLET eBay Inc., (stylized as ebay), is an American
multinational corporation and e-commerce company, providing consumer-to-consumer& business-to-consumer sales services via Internet.
It is headquartered in San Jose, California, United States
eBay was founded by Pierre Omidyar in 1995, and became a notable success story of the dot-com bubble; it is a multi-billion dollar business with operations localized in over thirty countries.
eBay.com is not a free website, rather it charges users an invoice seller fee on the basis of if they have sold or listed any items.
eBayMobile and accessories
Tablets and laptop
s
Fashion
entertainment
Home and
Living
Data Storag
e
Jewellery
cameras
TARGET AUDIENCE Age: 16+ Gender: Male and Female Location: All the Countries
COMPETITORS
DIGITAL MARKETING STRATEGY
smoseosmmsememail
SEARCH ENGINE OPTIMIZATION
SEO IMPLEMENTATIONOn P age
Optimization Filename
Optimization Title Optimization Meta Description Meta Robots Header Tags Content
Optimization Image Optimization Social Share Buttons Breadcrumbs Footer Optimization
Off Page Optimization Directory
Submission Classified
Submission Photo Submission Video Submission Document
Submission Include Blog SMO
Implementation Press Release
WEBSITE ANALYSIS/WEB POSITION ANALYSISPage RANK 6Indexed Pages 12,400,000Internal links 107External Links 107Age N/A
TARGETED KEYWORDS Buy shoes online Online shopping Shopping online Men's wear online Best camera online store Electronics online shopping Buy LED TV online
ON PAGE ACTIVITIES URL: www.ebay.in
TITLE: eBay: Electronics, Cars, Fashion, Collectibles, Coupons.
DISCRIPTION: Buy and sell electronics, cars, fashion apparel, collectibles, sporting goods, digital cameras, baby items, coupons, and everything else on eBay, the world's.
Keywords: Shopping Online, online shopping, buy watches online.
COMPETITION ANALYSIS
SCREEN SHOTS OF ADS FROM GOOGLE AD WORDS ACCOUNT
SEARCH ENGINE MARKETING
SOCIAL MEDIA IMPLEMENTATION
EBAY ON FACEBOOK
SUGGESTIONS HOW TO PROMOTE ON FACEBOOK Follow 80/20 rule. Building like for page by pull and push marketing. Posting with latest updates and images. Run contests. Post more number of photos and videos.
EBAY ON TWITTER
SUGGESTIONS HOW TO PROMOTE ON TWITTER Should Run the Contests by using # tags, @, retweet,
favourite. Follow 80/20 Rule. Keep posting photos and videos.
EBAY ON GOOGLE+
SUGGESTIONS HOW TO PROMOTE ON GOOGLE+ Follow 80/20 rule. Building like for page by pull and push marketing. Through Google Hangouts we should maintain
Customer Relationship Management Post pictures and videos regularly.
INSTAGRAM PROMOTION Have good following Keep posting pictures and videos. Run contests.
RECOMMENDATIONS IF I’M A DIGITAL MARKETING MANAGER 80/20 rule should be followed in social media marketing. Giving importance on weightage to SEO and SMO. Need to target in LinkedIn for professional
look, social media for Marketing purpose.