How the DoMore24.org site works
DoMore24.org will be accepting donations from 6/8/2017 12:00:01 am through 6/8/2017 11:59:59 pm.
The home page will transform into a donation form…
How the DoMore24.org site works
Every non-profit has its own page.
You will have a UNIQUE URL to YOUR OWN PAGE. You can get the correct URL from the registration portal.
Similar to:
https://www.domore24.org/npos/united-way-nca
How the DoMore24.org site works
Every non-profit has its own page.
You will have a UNIQUE URL to YOUR OWN PAGE.)
When donations are being accepted, the donation form will be placed right below your logo. everything else will be pushed down.
How the DoMore24.org site works
DoMore24.org will be accepting donations from 6/8/2017 12:00:01 am through 6/8/2017 11:59:59 pm.
The home page will transform into a donation form…
NEW !!
Advanced GivingFor 2 weeks prior to the 8th.
Registration
New (didn’t participate last year) –
The link will be on the home page of https://domore24.org
Registration
New (didn’t participate last year) –
Returning from Last Year
NEW!!
This link will also be on the Home Page
Email with instructions to set your password and log in:
Save that last link as a handy way to get back in and edit your profile.
Registration
New (didn’t participate last year) –
Returning from Last Year
Either way, it’s the same one-page form….
Registration
New (didn’t participate last year) –
Returning from Last Year
Either way, it’s the same one-page form….
Part 1 – Who You Are
Registration
New (didn’t participate last year) –
Returning from Last Year
Either way, it’s the same one-page form….
Part 3 – Eligibility & Admin
Registration
New (didn’t participate last year) –
Returning from Last Year
Either way, it’s the same one-page form….
Part 4 – Payment Info
Portal
When you log in to edit, there is now a menu with an option for “LINKS”
Last year we emailed you this information after registration closed.
Now you can get to it immediately.
Column Sample Data
Date (Local) 2015-04-08
Time (Local) 08:48:42
Confirmation Code E5TF3A4
Donation Amount 85
Refunds 0
Donation Net Amount 85
Anonymous false
First Name Erik
Last Name Secker
Email Address [email protected]
Phone Number
Mailing Address (Line 1) 123 Main Streettt
Mailing Address (Line 2)
Mailing Address (City) Austin
Mailing Address (State) TX
Mailing Address (Zip) 78701
Mailing Address (Country) US
First Time Donor false
Reporting
31
For questions regarding the domore24 Platform
please contact:
[email protected] or at 202.488.2009
Do More 24 Toolkit
What’s Inside:• Do More 24 Branding elements• Do More 24 logos• Templates• Nonprofit Toolkit • Company Toolkit• Chamber of Commerce Toolkit• Marketing Materials• Widgets
Tools for Planning
• Do More 24 Checklist
• Do More Brand Standards
• Editorial Calendars
• Storytelling Tips
Tools for Outreach
Digital• Email templates
• Email signatures
• Sample newsletters
Print• Postcards• Standard Flyers• “Start Your Activism @ Home
Flyers• “Get Involved” Flyer• Customizable Flyer
Tools for Social Media& Graphic Design
• Logos
• Design elements
• Widgets
• Sample social media posts
• Social media banners
• Go to Canva.com• Sign up for free to easily
create and download graphics
• Multiple formats: social media platforms, flyers, postcards
• Templates• Stock Photography
Creating Graphics with Canva
43
Maximizing Donations with Effective Donor Strategy
Stephen SaundersDirector of Philanthropic Engagement | United Way NCA
• Factors to consider• It’s not “dollars out there” it’s connecting with your donors• It’s about creating your “achievable victory”
• Could be winning the with most donors or with the most dollars, or 2nd, 3rd, or 4th place with most dollars
• For most, it’s a project, something that will resonate with your donors and their peers
• Focus on winning hourly prizes and social media contests• Competition is your friend
Goal Setting
• Factors to consider:• Your UNIVERSE
• U = Donors + Prospects (i.e. peers of donors, volunteers, vendors, corp partners, customers, etc.)
• Amount of goal vs revenue and giving
• How your org performed in past Do More 24
• Define the competition
Goal Setting
Over $1mmOver $1mm
Over $1mmOver $1mm
Over $1mmOver $1mm
Over $1mmUnder $1mm
Under $1mmUnder $1mm
Under $1mmUnder $1mm
Under $1mmUnder $1mm
Under $1mm
• HOW = getting to your goal:• Ladder of communications (from most to least effective (and most costly)):
face to face meetingssmall group event, meeting, or discussionphone conversationhandwritten letter or notepersonal email (from your Outlook or Gmail)typed letter
website/bloglarge group event, meeting, or discussionmass produced, typed letter (direct mail)videomass produced email (Constant Contact/listserv)
brochures, pamphlets, annual reports, and marketing itemsnews itemsadvertisements
Donor strategy
Gift Table• Generally calculated as:
• 1-2 gifts for 20% of goal……..
• 2-4 gifts for 20% of goal……..
• 5-10 gifts for 15% of goal……
• 10-20 gifts for 10% of goal…
• 20+ gifts for 35% of goal…….
Ask ratio of 4 or 3 to 1:
Ask 8 people
Ask 16 people
Ask 30 people
Ask 60 people
Ask everyone else
• Sample for a $100,000 goal
Gift Table
Gift size # of gifts # of asks Total $ % of total
$10,000 2 8 $20,000 20%
$5,000 4 16 $20,000 20%
$2,500 6 20 $15,000 15%
$1,000 10 30 $10,000 10%
$100 Lots (350) Thousands $35,000 35%
$100,000 100%
• Segments for discussion:1. Board of Directors
Current and former
2. Top donorsHigh gift of $10,000 and up
3. Mid-level donorsHigh gift of $1,000 to $9,999
Donor strategy
• Segments for discussion: (continued)4. Annual fund level
High gift is less than $1,000
5. Prospects/Non-donorsVolunteers, vendors, people served, and staff who have never
made a contribution
6. Institutional partnersCurrent or past funders – foundations, corporations, churches,
local governments, other nonprofits
Donor strategy
• #1 Board of Directors:• Who do you need to leverage?
• Probably the Executive Director and Board Chair• Board’s fundraising committee
• The ask(s)• Ask the Chair in a face-to-face meeting for personal gift and buy in, try to get on agenda for a
board meeting• Leadership funding and matches• Personal give and get goals (their gift plus 5-10 others)
• Provide engagement opportunities for board members, and their guests, to learn more about your project
• Help and educate the Board as needed• Start early, coordinate with ED and Board Chair in January
Donor strategy
• #2 Top donors:• Who do you need to leverage?
• Major Gifts Officer, relationship owner (ED, etc.)
• The ask(s)• Personal give and get goals (their gift plus 12 others)• Maybe for matching funds
• Provide engagement opportunities for them and their guests to learn more about your project
• Immediately after commitments from Board
Donor strategy
Strategy for Board and Top Donor segments
• Leverage with leadership funds and matching funds:
• It may require a top-down coalition
• Start with organizational leadership and Board Chair
• Is there support for a leadership gift from the Board? Can you get on the Board agenda to discuss your goal and how the Board can play a role?
• If so, make the pitch to the entire Board – but make sure the Chair and a few others will voice their support and their pledges so others will join the fun
Donor strategy
Strategy for Board and Top Donor segments
• Technical details:
• Aim for 100% Board giving
• As with gift chart examples, leadership funds are used as your kick-off and as leverage to encourage giving by others. It shows the investment of leadership and that you are well on your way to achieving your victory (people rarely want to be the first donor)
• Work with leadership to gather the commitments from Board members, they can pay on Do More 24 or give you a credit card to handle it for them
Donor strategy
Strategy for Board and Top Donor segments
• Top-donors for matching funds offers
• Could be matching funds or leadership funds, whichever works better.
• Schedule those F2F meetings
• Donor’s wishes…
• When leveraging – once pledged you can share it with mid-level donors for them to use as leverage and you can share in all outreach to annual fund and non-donors
Donor strategy
• #3 Mid-level donors:• Who do you need to leverage?
• Relationship owner
• The ask(s)• Personal give and get (their gift plus 12 or more other)• Act as an ambassador• In most cases, there are more mid-level donors than top donors• More calls and emails than face-to-face meetings
• Provide engagement opportunities for them and their guests to learn more about your project
• Immediately after commitments from Board
Donor strategy
• #4 Annual fund donors:• Who do you need to leverage?
• Staff, board, others for outreach help
• The ask(s)• Will the Board Chair, a well-known top donor, or your Executive
Director kick off the emails with a personal message and appeal?• Ambassador program with personal gift plus 24 or 48 other asks• Ask via email, mail, and at already scheduled events
• Start in April/May
Donor strategy
• #5 Non-donors:• Mostly the same approaches as Annual Fund
• Except language - don’t lead them to assume they already give…or that volunteering is enough• Who do you need to leverage?
• Staff, Executive Director, volunteer managers and leaders• The ask(s)
• Will the Board Chair, a well-known top donor, a leading volunteer, or your Executive Director kick off the emails with a personal message and appeal?
• Ambassador program with personal gift plus 24 or 48 other asks• Ask via email, mail, and at already scheduled events
• Start in January by collecting data – at volunteer events have cards on hand they can fill out so you can engage them via email
• For staff…make it very personal, treat them like mid-level donors – ask in person. Create a competition and make it fun.
Donor strategy
• #6 Institutional partners:• Who do you need to leverage?
• Executive Director, relationship owner
• The ask(s)
• Start with your strongest institutional funders and work your way backward
• If they’ve never given you money, it’s a low possibility but worth a conversation
• Develop a sponsor proposal
• If its staff volunteers turn it into a leverage point – ask them to run an internal campaign and to match employee giving for the day
• Ask them to share on social media too
• Corporate and church are best bets; foundations & government are long-shots
Donor strategy
Broader Strategy for All Segments
• The Give and Get• You want every donor for Do More 24 to do this.
• Every ask is a “give and get”
• With Board, top donor, mid-level you need to make this the standard ask
• With annual fund and non-donors, make it a part of most outreach and use it as follow up to their gifts on Do More 24.
• Use it frequently in social media posts.
• Difference between give and get and being an ambassador?
• AMB is a more formal program where people are recruiter and asked to reach out to more people while G&G is on the go for annual fund and non-donors – you want to catch them while they are excited about giving you money.
Donor strategy
Broader Strategy for All Segments
• Ambassador Program - Overview
• Formal program for recruiting, stewarding, tracking, and soliciting your most committed constituents.
• Endless ways to structure it and to track it.
• Your reward…more donors and donations, but usually with small gifts.
• Their reward…consider prizes and make it fun for top Ambassadors.
Donor strategy
Broader Strategy for All Segments
• Ambassador Program – Technical Details• The ask:
• Determine a logical number of Ambassadors you can recruit – do you have volunteers and/or annual fund donors from where you can recruit?
• Ask them all to give and recruit X peers to give too. Ask them to focus on their networks outside of your organization’s radius (you’ll handle this).
• Equip them well – with email and ask language, sample social media posts.
• Give them unique and special updates they can share.
• Steward them well – reward them and thank them, they are doing a lot of work on your behalf and sharing their love of your mission.
• Start recruiting about two months out and communicate with them often
Donor strategy
Strategy for Prizes• New leaderboards
• Clarity for standings according to segment (over $1mm/under$1mm)
• Creates more competition among top five for each segment
• How does it impact strategy for top five in segments?
• In outreach, identify your standing and proximity of competitors
• Increase your outreach during the day – social media and emails
• Competition will increase your donors’ desire to help, equip them through your outreach
• Hourly prizes
• Stay focused and drive the message
• Repetition is your friend
Donor strategy
Strategy for Advanced Giving• New Advanced Giving option
• People love what you do...they want to give...but they forget
• Configure outreach to include Advanced Giving options
• In outreach, highlight the AG option:
• Here’s your chance to show the love...without forgetting!
• Give today to opt out for June 8...
• Give today and fundraise for us tomorrow!
• Build a focus on the AG prize
• Would your donors be responsive to AG?
• Would they like getting a jump on the competition?
Donor strategy
General Outreach Calendar• “People will give me money because it’s Do More 24.”
• “Sending one letter or email leads to victory.”
• One month out:
• Send a “save the date” and Advanced Giving announcement via letter, postcard, email, social media
• Segment data based on address and email address
• Keep having the conversations that you need to have
• Two weeks out: (Advanced Giving opens)
• The first ask for give and get
• Send via letter, phone, email, social media
• Leverage those leadership funds and matching funds
Outreach
General Outreach Calendar (con’t)
• One week out: (Advanced Giving still open)
• Last chance for a postcard or letter if you want to send it
• The second ask for give and get
• Send via email, social media, calls, and mail if you have the budget
• Share the excitement, again with leadership and matching funds. What’s the outcome of achieving your goal going to be?
Outreach
General Outreach Calendar (con’t)• Two days before:
• Reminder that Do More 24 is almost here and that you would be honored to have them make a contribution and share the opportunity to invest with their friends, family, neighbors, and colleagues
• Keep it fun and straightforward, highlight any matching funds
• One day before:
• Send one email and share with everyone a rough draft of your email schedule and a note to be patient as we try to achieve our goal (reiterate it) and that things will return to normal the day after.
Outreach
General Outreach Calendar (con’t)
• The Big Day – June 8, 2017• Midnight email announcing that giving has commenced along with your goal, leadership
funds, and matching funds.
• Early morning emails (6-9 am to catch people arriving at work)
• Mid-morning update (10:30am)
• Lunch time update (noonish to catch people on lunch break)
• Mid-afternoon update (3:30)
• Drive-time update (5:30)
• Evening update (8:00 to catch people winding down)
• Final push (11:00-midnight for the final rounds)
Outreach
General Outreach Calendar (con’t)
• Follow up to Do More 24• Remember: Do More 24 does not end on June 8th – you need to properly thank
and steward your donors immediately after the event
• Thank everyone – an email to everyone on your list announcing your victory and, if needed, a thank you for enduring the flood
• Start merging and printing a thank you letter to sign and mail to each donor
• Personal outreach (phone call, email, etc.) to Board members and top donors who participated
• In your thank you email, give people the immediate option to opt out of your list
Outreach
71
Best Practices & Winning Strategies of a Do More 24 Prize Winner
Moderated Discussion by Stephen Saunders
Amy LeonardDevelopment & Communications Director | Little Lights Urban Ministries
Tanya Penny WoodsBoard Member | Ivy Community Charities
Set your goal & message accordingly
1.What would success look like for you on Do More 24?
a. Little Lights’ goal last year: Win the grand prize for raising the most dollars
2.What do you need to ask your donors to do to achieve that success?
a. For Little Lights it meant asking donors to give significantly
Make a timeline...
A few weeks out, we have a detailed timeline of the day that incorporates…
Appeal emails
Social media posts (across platforms)
Thank you emails
Communication around push hours
Adding that personal touch
1.Personalize by segment
a. Make your ask particular to your target group
2.Use mail merge for bigger asks
a. Yet Another Mail Merge (gmail)
b. Mail merge feature through Word and Outlook
3.Use their name
a. In the subject line or in the ask
b. Wherever you want to draw their eyes