1. Educational Technology Northern Arizona University
2. The Goal of this PowerPoint The focus of this project is
communication in law enforcement, and the lack of training given in
certain law enforcement agencies, especially in the wake of the
Secret Service communication mishaps between senior supervisors and
line officers. Courtesy: LexisNexis Another vital part to this
PowerPoint is to give law enforcement officers the training they
need to use social media for communication, but in a formal and
professional way, especially when incidents such as the Boston
marathon Bombing occurred, and social media was heavily used by the
Boston Police Department to communicate with the public (Davis,
Alves, & Sklansky, 2014, p. 3).
3. Curing the Communication Breakdown There is a problem that
occurs within federal law enforcement agencies, such as senior
superiors not either receiving messages or even an electronic means
of communication from their subordinates. These agencies such as
Secret Service and DEA have both had communication mishaps and
mismanagement issues where agents either took part in illegal or
drunken activity. The aim at what this PowerPoint will illustrate,
is how the lines of communication between senior supervisors and
line officers can be cleared by the use of mobile and social media.
[We need] a government where people can access the forms and
information they need easily at any time day or night, can submit
their questions and have them responded to on a timely basis, and
who have people on staff that are willing to examine new forms of
communication. GovLoop Survey Respondent (GovLoop, 2013, p. 11).
Courtesy of: Information Week
4. Mobile Devices for Emergency Communication Emergency
situations occur on a daily basis, whether thats a natural
disaster, violence or a workplace medical emergency. Effectively
handling these crises is a crucial communication task for state and
local governments (Bell, 2015). Utilizing a mobile platform would
help government administrators coordinate with repair crews in real
time, and update them as the situation unfolds. Even if cell towers
were out as well, which would render Wi-Fi unavailable,
administrators would still be able to access their emergency plans
because mobile platforms store data on the device itself (Bell,
2015). Preparation is the key, but accurate execution is essential,
as is accessibility to emergency plans for all staffUltimately,
effective emergency management should empower employees and foster
a safer workplace (Bell, 2015). Google Image Search
5. Putting Together a Communication Plan Part of forming the
planning process is understanding Cognitivist Learning Theory which
recognizes that learners are activity engaged in processing
information and constructing their own understanding (Driscoll
& van Barneveld, 2015, p. 7). Some of these skills include:
Creating: Designing, constructing, planning, producing, inventing,
devising, and making Evaluating: Checking, hypothesizing,
critiquing, experimenting, judging, testing, detecting, and
monitoring For example the Department of Veterans Affairs (VA) has
more than 100 Facebook pages, more than 50 Twitter feeds, two
blogs, a YouTube channel, and a Flickr page. VA is working to have
an active Facebook page and Twitter feed for all 152 of its medical
centers (Deloitte, 2011, p. 1). Provide facts, press releases, and
web content on social media channels to inform and educate the
public. This tactic should be one of your routines to distribute
and broadcast web content via social media channels. It will help
to reach parts of your audience who may never visit your official
government website (Mergel, 2012, p. 7).
6. Potential Misuses to Avoid There could be information leaked
to the press that is not supposed to be. Communication barriers may
be a hard task for public sector leaders to work out in their
individual agency. The downfall is that an informal comment by an
agency employee can have negative effects on the agency, and at the
same time, can make the situation worse, by stating something
false. Usually this kind of thing would happen when an employee
makes and informal comment via social networking (Deloitte, 2011,
p. 3).
7. Social Engagement Learning leaders can evaluate if a
companys culture is truly collaborative and its social strategy
successful via employee engagement scores, sub- drivers such as
return on performance, return on employee morale, employee
likelihood to recommend the company or an employees likelihood to
use its products (Hartley, 2013, p. 19). Education is about how to
use information Author Kevin Carey
http://www.govtech.com/internet/State-of-Social-Media-Infographic.html
Courtesy of Mobile Team Unit 6
8. Designing a Social Media Presence Who needs to be involved
in planning and executing social media activities? (Accenture,
2013, p. 2) How can social media help accomplish organizational
goals? (Accenture, 2013, p. 2) Most importantly, it is always
important to be formal and professional. Being informal does no
good to the image of the agency! Centers for Disease Control and
Prevention Social Media usage graph 10/14/2014 - Dionne Waugh,
Richmond PD
9. Digital Communication Strategy Approximately 70 percent of
the American public trusts online information offered by company
web sites and 90 percent trust information from people they know.
The use of blogs and real-time networking and information sharing
has catapulted the communications industry into one of the fastest
growing in the nation, approaching $1 trillion in 2008 (U.S
Department of Justice, 2010, p. 16). Graph Courtesy of GovLoop,
2013, pp. 14-15
10. Social Networks The Boston Marathon Bombing Protect, Serve
and - Tweet When the 2013 Boston Marathon Bombing occurred, the
City of Boston was prepared with a social media plan in place to
respond to citizens concerns, and disproving false leads. To
provide and example, About 10 minutes after the detonations, a BPD
commander on the scene called for the use of social media to
communicate to the public the steps the police were taking: I need
somebody to get on social media and let people know what were doing
here (Davis, Alves, & Sklansky, 2014, p. 3). prsa.org Twin
Design/Shutterstock
11. The Realities of Change The introduction of new information
coupled with a compelling format for this information is what
ultimately will determine whether employees within the network will
negotiate this new knowledge and reframe their collective
understanding to replace or add on this new insight (Silvers, 2012,
p. 39).
12. The use of Gamification to train employees Gamification
elements may include achievements, badges, levels, rewards, points,
and leaderboards (Daul, 2014, p. 1). Gamification, as defined by
ASTD/i4cp, is the integration of game characteristics and
mechanisms into a real-world training program or task to promote
change in behavior.
13. The Growth of Social Media and Mobile Technology in Law
Enforcement Smartphones Twitter Facebook Photos courtesy of:
Digital Trends Metro Google Image Search
14. What Would You Do ? Remaking the Image of the Organization
You are a Public Information Officer (PIO) for a sensitive
government facility that holds classified government files and
other material that one needs a secret clearance for. There is a
breach by an intruder that gets past federal officers, and gets far
into the facility. This individual is armed with 2 guns, a knife
and is also quite big and muscular. He is chased, and does some
damage to the facility, federal officers eventually take him down.
Because this incident does not look good to the agency, it makes
the news, get printed in the paper, and now there is a
Congressional Hearing within the Oversight Committee. Now you as
the PIO have the difficult task in restoring the agencys image and
make the federal officers you work with sound and look professional
as possible. How would you restore the image of the agency, and
make the federal officers you work with look and sound professional
as possible, without making this sound like the officers were not
doing their jobs? Also, what social media tools would you use to
get you message out to the public about this incident? Courtesy:
TDN.com
15. Case Study Nashua, New Hampshire Last November the
emergency management team in Nashua, N.H., participated in a cross-
border disaster preparedness exercise with Canadian agencies to
evaluate how digital volunteers and social media can be
incorporated in the official emergency response to address alerts,
warnings and notifications as well as mutual aid (Raths, 2015). A
short time later, over Thanksgiving weekend, a powerful noreaster
hit New Hampshire, causing multiple accidents and power outages. We
ended up using skills learned during the exercise right away, said
Justin Kates, Nashuas director of emergency management. Through
social media posts, our digital volunteers were tracking roads that
were closed and compiling that info onto GIS maps to help first
responders direct resources, clear trees from roads and restore
power (Raths, 2015). - Kevin Breaux, assistant deputy director for
preparedness, response and interoperability in the Louisiana
Governors Office of Homeland Security and Emergency Preparedness
Flicker/Glass House Full article:
http://www.emergencymgmt.com/disaster/Social-
Media-The-Next-Level.html
16. References Accenture. (2013). Ready, set, go: Creating an
engaging social media presence is about more than tools. pp. 1-8.
Received: 24 January. 2015. Bell, B. (2015 April 23). Are emergency
managers making the most of mobile? (Industry perspective).
GovTech. Received: 15 July. 2015. Daul, S. (2014 July). Game design
for learning. TD at Work. pp. 1-20. Received: 2 February. 2015.
Davis, E.F. III; Alves, A.A.; & Sklansky, D.A. (2014 March).
Social media and police leadership: Lessons from boston. New
Perspectives in Policing Bulletin. Received: 12 July. 2015.
Deliotte. (2011). Social media programs for federal agencies
reaping the rewards while mitigating the risks. pp. 1-8. Received:
18 July. 2015. Driscoll, M & van Barneveld, A. (2015 January).
Applying learning theory to mobile learning. TD at Work. pp. 1-20.
Received: 16 July. 2015. GovLoop. (2013). The govloop guide:
Crafting a comprehensive digital government strategy. pp. 1-20.
Received: 31 August. 2014. Hartley, D. (2013 April). What is social
learning anyway? Chief Learning Officer. pp. 18-21. Received: 16
August. 2014. Mergel, I. (2012). A managers guide to designing a
social media strategy. IBM Center for the Business of Government.
pp. 1-18. Received: 18 July. 2015. Raths, D. (2015 July 23). Social
media: The next level. Emergency Management. Received: 24 July.
2015. Silvers, A. (2012). The blueprint for social learning.
Training and Development. pp. 34-39. Received: 16 August. 2014.
U.S. Department of Justice. (2010). Key strategies to enhance
communication. Major Cites Chiefs Association. pp. 1-52. Received:
7 July. 2015.
17. A Final Note - The Power of Communication Chris Hsiung,
Mountain View PD
18. Thank You!!! Thank you for taking the time to take a look
at my PowerPoint. I hope you enjoyed it. Please take some time, and
provide me with some feedback for my class summary via email at
[email protected]