© 2011 Qvantel - All rights reserved. http://www.qvantel.com1111
Enabling
Online Advertising
&
Directory Services Companies
Overcome New Business Model Challenges
Enabling
Online Advertising
&
Directory Services Companies
Overcome New Business Model Challenges
By
Rajesh Sengamedu
+91 9880597942
www.qvantel.com
Users Look For Info Everywhere!
(Advertisers need to cope up with these changes!)
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New Formats
(Book -> Web, Mobile)
New Media
(Text -> Text, Voice, Video)
Stagnant -> Dynamic, Interactive
Friends’ recommendations ->
Social Network Recommendations
…..Lot many more
Yellow Pages for
B2B, B2C
www
Advertisers Need Simple, Effective Marketing Solutions To Reach Out To Users
• Small advertisers need to reach out to their users in different ways
• Advertisers (like accountants, plumbers, pharmacies) lack resources
& expertise to deal with new media options
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Online Advertising Companies
&
Directory Services Agencies
are changing their business models
to ensure their
advertisers are reaching out to their customers
(see examples in next few slides)
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Few Examples…….
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www.yell.co.uk
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www.fonecta.fi
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www.justdial.com
• Listing on Web
• Listing on Phone Search
• Listing on Mobile Search
• Place your Video Ad
Know More..
Ways to promote your
brand on Just Dial4
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www.wsj.com
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Business Model Changes Requires
New Tools & Processes
To
Compete Effectively
10
© 2011 Qvantel - All rights reserved. http://www.qvantel.com
Media Companies Need Right Tools
To Improve Revenue & Add New Revenue Streams
• Create & Offer New Product Offerings /Product Bundles
To Improve Customer Satisfaction
• Clear, Simple Sales Communication focussing on options & ROI
• Accurate Bill: “pay-what-you-ordered-for”
• Clear Billing Options
To Lower Costs of Customer Acquisition & Retention
• Enable Sales Force Sell Effectively Through Sales Tools
• Enable Self Service Option
• Enable Customer Care Option
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To transform legacy & acquired IT Systems and build customer-centric
solutions
Media Explosion Is Creating A
Complex, Real-Time Business Process
for
Online Advertising Agencies &
Directory Services Companies
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Real Time, Business Processes Are Essential
1. Convergent Billing, Rating, Invoicing
2. Product Management, Bundle Management
3. Convergent Customer Care
4. Self Service
5. Usage Metrics
13
Qvantel Media Platform
Offers A
Proven, Secure
Cloud-based Service
To
Online Advertisers /Directory Services Companies
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Third Party Interface
Sy
ste
m I
nte
rfa
ce
Use
r I
nte
rfa
ce
Network Interface
CSR
Fax
Accounting• Accounts Receivable
• Payment Processing
Reporting• Mgmt Reports
• Traffic Reports
• Accounting Reports
Product Mgmt• Product/Service creation
• Rates, Taxes, Discounts
Billing• Invoicing
• Test-Run
• Multi-Lingual
• Templates
• Printing/Email
• Split-Billing
• Converged Billing
Mediation• Business Rules
• Aggregation
• Co-relation
• Network Interface
• Real-time/offline
Dealer Mgmt• Commission Plan
• Commission Calculation
• Reseller Self-Care
Cust Mgmt• Order Processing
• Customer Care
• Customer Self-Service
Trouble Tickets• Call logging
• Call Assignment
• Call Monitoring
Rating Engine• Discounts
• Rating
• Error Messages
• Guiding
• Re-Rating
Qvantel
BSS
Marketing
Customer
Re-Seller
Printer
15
1. Enables Transaction business model (“small items, small prices, several items, several usage
options, several customers”)
2. Offered as “Cloud Service” under a pay-as-you-go business model
3. Platform Customization as per business needs
Qvantel Media Platform Overview
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Cloud-Based Media Platform
BILL T T
CRM PCPC
Application Hosting Qvantel Managed Services
App Mgmt DB Mgmt
SecurityNetwork
Operations• Products
• Branding
• Marketing
• Billing
• Customer Care
• Call Center
• FinancialsPre
sen
tati
on
La
yer
Provisioning Platform
Third Party Interface
Sy
ste
m I
nte
rfa
ce
Use
r I
nte
rfa
ce
Network Interface
CSR
Fax
Accounting• Accounts
Receivable
• Payment Processing
Reporting• Mgmt Reports
• Traffic Reports
• Accounting
Reports
Product Mgmt• Product/Service
creation
• Rates, Taxes,
DiscountsBilling• Invoicing
• Test-Run
• Multi-Lingual
• Templates
• Printing/Email
• Spit-Billing
• Converged BillingMediation• Business Rules
• Aggregation
• Co-relation
• Network Interface
• Real-time/offline
Dealer Mgmt• Commission Plan
• Commission
Calculation
• Reseller Self-CareCust Mgmt• Order Processing
• Customer Care
• Customer Self-Service
Trouble Tickets• Call logging
• Call Assignment
• Call Monitoring
Rating Engine• Discounts
• Rating
• Error Messages
• Guiding
• Re-Rating
Qvantel
BSS
Marketing
Customer
Re-Seller
Printe
r
Benefits Using Qvantel Media Platform
1. New Revenue Streams
2. Savings in Order Intake, Outbound
Tele Sales and Inbound Customer
Care processes by improved
usability
3. Savings in Automating Manual
Processes in Order intake,
Customer Care, Billing, and
collections
4. Improved Customer Satisfaction
5. Improved Customer Acquisition,
Retention
11%
18%
71%
Outbound Telesales
Inbound Customer Care
Outbound order intake
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NOTE: These are estimates from business cases Qvantel is deploying for its customers
Estimated Savings
Finnish company with 160+ people, R&D in India and Finland
Provides�Cloud Based Business Support Systems (BSS)
� Communication Service Providers (CSPs), Media & e-invoicing market
�Software Consultancy Services� Telecom & Media ISVs, Mobile /Embedded Product
Companies� Business Process Management (BPM)
Several leading operator customers
About Qvantel
Acknowledgements
• The author acknowledges the usage of material from several
websites and investor relation material from:
www.yell.co.uk
www.fonecta.fi
www.wsj.com
www.justdial.com
etc
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Thank you
Write to me with your feedback, questions:Rajesh Sengamedu
(M) +91 9880597942
www.qvantel.com