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Bn hng Trc tip - To ra c hi tch cc ti Vit Nam
TP. HCM, 7/12/2012
Scott R. Balfour Ph Ch tch Php ch - Tp on Amway
AVDSC Bn hng trc tip (BHTT) l g?
BHTT l mt phng thc marketing v bn l sn phm v hng ha trc tip cho ngi tiu dng, ti nh hoc bt k ni no khc khng phi l cc ca hng bn l c nh.
BHTT c thc hin bng cch gii thch hay trnh by c nhn bi mt ngi BHTT c lp (nh phn phi). Nh phn phi thng t lm vic v i din cho mt cng ty
BHTT; bn cc sn phm v dch v thng qua cc mi lin h kinh doanh ca c nhn.
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Li ch ca BHTT C hi ngh nghip
BHTT mang li c hi cho c nhn tng thu nhp v xy dng cng vic kinh doanh ca ring mnh. BHTT cng cho php thi gian lm vic linh ng, tip cn sn phm vi mc gi gim, s cng nhn v xy dng h thng cng nh cc mi quan h.
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Li ch ca BHTT Cc k nng kinh doanh
BHTT gip cc c nhn tch ly kinh nghim, c o to quan trng trong nhng lnh vc c th nh marketing, nghip v, k ton, v.v.
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Li ch ca BHTT Ngi tiu dng
BHTT mang li li ch cho ngi tiu dng, nhng ai yu thch mt s thay th cho cc trung tm mua sm, ca hng tp ha
BHTT cng mang li s tin nghi v dch v, bao gm cc trnh by ca c nhn v gii thch v sn phm, giao hng tn nh v m bo s hi lng mc cao.
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Li ch ca BHTT Knh phn phi
BHTT mang li knh phn phi cho cc cng ty c cc sn phm tin tin v c sc m khng mun bn qua cc h thng bn l truyn thng, hay khng th cnh tranh c vi cc chi ph qung co v khuyn mi khng l nu bn l. y l mt knh lm gim ri ro v vic tiu th hng gi.
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Li ch ca BHTT Dng li nhun
Bn hng trc tip mang li dng li nhun thng qua vic cc cng ty BHTT thu thu t khon chi hoa hng tr cho nh phn phi.
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Li ch ca BHTT Cc sn phm c trng
i vi BHTT, sn phm thng gn lin vi mt cng ty BHTT no - c cht lng cao v cc nh phn phi s dng trung thnh.
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Li ch ca BHTT Sn phm cht lng cao
BHTT c xu hng khuyn khch vic phn phi cc sn phm c cht lng cao bi cc nh phn phi thng tun th cc yu cu giy php v xem xt sn phm mt cch nghim ngt hn.
AVDSC S liu BHTT Nm 2011
TON CU Doanh s: 153,7 t USD S lng nh phn phi: 91.533.825
CHU /THI BNH DNG Doanh s: 66,9 t USD S lng nh phn phi: 52.007.014
VIT NAM Doanh s: 4.051.084 triu VND (~193 t USD) S lng nh phn phi: 1.003.607
AVDSC XU HNG 1
Gia tng s cng nhn tnh php l ca BHTT nh mt cng c phn phi cc sn phm c cht lng cao v mang li cc c hi kinh doanh kh thi.
AVDSC CC QUC GIA CM BHTT
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CC QUC GIA VI LUT MI V BHTT V/ HOC LUT CHNG M HNH KIM T THP T NM 2000
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CC QUC GIA VI LUT HIN HNH C IU CHNH T NM 2000
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CC QUC GIA VI LUT C TH V BHTT V/HOC CHNG M HNH KIM T THP
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Cc xu hng php l Lut mi Thc hin t nm 2000:
- Trung Quc; Chu u (EU Quy tc thc hin thng nht (UCP) v Ch th hot ng tip th bn hng a cp); Hng Kng; Indonesia; ; Macao; Singapore; Thi Lan; Vit Nam
Lut hin hnh vi mt s sa i quan trng T nm 2000: - Chu u; Nht Bn; Hng Kng; Hn Quc; Malaysia; Anh
Quc Cc nc c Lut c th cho Bn Hng Trc tip v Chng m hnh
Kim T Thp gm: - Canada; Trung Quc; an Mch; Chu u (EU Quy tc thc
hin thng nht (UCP) v Ch th hot ng tip th bn hng a cp); Hng Kng; Indonesia; Ai-len; ; Nht Bn; Hn Quc; Macao; Malaysia; Singapore; i Loan; Thi Lan; Hoa K (Lut Tiu bang); Anh; Vit Nam
AVDSC XU HNG 2 Gia tng s nhn bit cc c im ca m hnh Kim t thp la o vi vic tng cng thc thi php lut ca cc c quan nh nc.
AVDSC XU HNG 3
Tng cng lut php v bo v ngi tiu dng.
AVDSC Bo v Ngi tiu dng Ngi tiu dng c quyn hy b Hp ng bn hng vt qu kh nng kinh t ca
mnh, Cm cc hnh vi xi gic khng mong mun Nht Bn (Sa i c hiu lc vo cui nm 2009).
Cm qung co sai lch Trung Quc; Indonesia; Nht Bn; Malaysia; Singapore Yu cu mc ch th hin li ko (cm cch tip cn t m) Nht Bn;
Malaysia
Thi gian quy nh cho php tr li hng ha Trung Quc (30 ngy); Indonesia (7 ngy); Nht Bn (20 ngy); Singapore (60 ngy); Thi Lan (7 ngy)
Nh phn phi phi cung cp cho Ngi tiu dng tt c cc Thng tin lin quan trc khi Bn sn phm (Quyn c Tr li hng ha) Hn Quc, Thi Lan
Ngi tiu dng c th ha gii cc tranh chp (Cc T chc ha gii ngi tiu dng) Hn Quc
Thu nhp ca Nh phn phi minh bch Singapore Yu cu nh phn phi ng k (Th Nh phn phi) Trung Quc; Hn Quc;
Malaysia; Thi Lan; Vit Nam
AVDSC XU HNG 4
Tng cng yu cu m bo kh nng tn ti v n nh ca cc cng ty BHTT Lm gim nguy c t cc cng ty bt hp php.
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Cc hn ch cho doanh nghip Yu cu tin li d tr Nht Bn; Hn Quc Hn ch mc tng thng Trung Quc (di 30% tng doanh thu); Indonesia (di 40% tng
doanh thu); Hn Quc (di 35% tng doanh thu) Doanh nghip phi c giy php kinh doanhTrung Quc (cng ty v NPP); Indonesia; Hn Quc;
Malaysia (c th gia hn); Thi Lan (ng k); Vit Nam Yu cu k qu vn iu l Trung Quc (khng t hn 80,000,000 NDT); Indonesia (khng t hn
500,000,000 Rupiah); Hn Quc (khng t hn 500,000,000 Won); Vit Nam (khng t hn 1 t ng) Yu cu v s hu bi a phng Indonesia (95% u t nc ngoi/5% php nhn hoc cng
dn ca Indonesia) M rng nh ngha ca Cng ty bn hng a cp bao gm cc cng ty bn hng trc tip (nhiu
quy nh hn ch hn p dng cho cc cng ty ny) Hn Quc Yu cu c cung cp giy t nu cc iu khon v iu kin lin quan n hp ng gia nhp cho
NPP mi Trung Quc; Indonesia; Nht Bn; Malaysia; i Loan; Thi Lan; Vit Nam. Nghim cm thu ph cao t NPP Indonesia; Hn Quc (ph ng k hn ch ti mc cao nht l
10,000 Won; ph h tr kinh doanh ti mc cao nht l 30,000 Won; tng ph phi chu khng vt qu 50,000 Won); Vit Nam (cng ty bn hng a cp khng c thu ph i vi NPP mi ng k tham gia)
Nghim cm vic yu cu NPP mua hng hoc dch v nhiu hn nhu cu thc Indonesia; Nht Bn
Yu cu bo him i vi cc cng ty bn hng a cp phng trng hp n b thit hi cho khch hng c th xy ra Hn Quc
Cc doanh nghip bn hng a cp phi np bo co hng nm cho chnh ph Indonesia; Vit Nam
AVDSC XU HNG 5
Cho php bn t do nhng sn phm hp php v c php lu hnh trn th trng thng qua knh bn hng trc tip m khng c tr ngi no vi mt s trng hp ngoi l.
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Hn ch v Sn phm/ Knh phn phi
Hn ch v knh phn phi cho Sn phm b sung dinh dng/Ngun gc tho dc
Hi Lp; Nga v Th Nh K
Hn ch v Gi c Hn Quc (khng qu 1,300,000 Won)
Hn ch v Sn phm Hn Quc (bo him, chng khon)
Yu cu t sn xut Trung Quc; n (t do ha gn y);
Vit Nam(WTO chun b c m ca t do ha)
AVDSC XU HNG 6
Cho php ngi thnh nin lm nh phn phi vi mt s ngoi tr thuc v vn ha.
AVDSC Tnh trng Nh phn phi
iu kin hn ch mt s ngi tr thnh Nh phn phi
Trung Quc (Sinh vin chnh quy, Gio vin, Bc s, Y t, S quan qun i); Hn Quc (Cng chc nh nc, Gio vin); Vit Nam (Ngi c tin n, tin s)
AVDSC XU HNG 7
Tng cng ch trng vo yu cu hun luyn v o to ph hp vi mc gi hp l c bit l ti Chu .
AVDSC Hn ch v Hun luyn Ch trng hun luyn v cc vn bo v ngi tiu dng
Hn Quc
Ph hun luyn khng c vt qu mc chi ph vn Hn Quc (hn ch 30,000 Won mt nm); Vit Nam (khng thu ph hun luyn)
Yu cu cng ty thc hin hun luyn, bao gm c cp bng Trung Quc (khng thu ph); Vit Nam
Cm thu nh phn phi cc loi ph vt mc Indonesia; Hn Quc (hn ch mc ng k l 10,000 Won; hn ch b h tr kinh doanh
l 30,000 Won; tng cng chi ph khng c vt qu 50,000 Won)
AVDSC XU HNG 8
Bt k tnh trng php l, mt s ng thi c thc hin nhm m rng phm vi trch nhim hot ng ca nh phn phi v hn th
AVDSC Hnh vi Nh phn phi
Cng ty c trch nhim v hnh vi ca Nh phn phi
Trung Quc (tr khi cng ty chng minh rng khng c mi lin quan n hnh vi sai tri ca nh phn phi);
Hn Quc (nu khng th t chc o to cho nh phn phi v ngha v php lut)
Mt s lut php xem vic vi phm Lut BHTT c tnh cht hnh s
AVDSC Lut php mi Cc c hi ng h ngnh BHTT
Xa b vic cm BHTT Luxembourg iu chnh Lut BHTT cho php bn hng a cp truyn thng Trung
Quc Thng qua Lut loi tr t hng Singapore Thng qua Lut BHTT v Chng m hnh Kim t thp n Cn nhc lut php ph hp Chu M Latin Sa i Lut BHTT Vit Nam
Kh nng sa i trong cc lnh vc sau: Sa i Lut Ngi tiu dng Lin Minh Chu u Lut Cnh tranh Canada Canada Sa i Lut Bn hng trc tip Hn Quc Thc thi o lut Chng M hnh Kim t thp Malaysia Thng qua Lut Bn hng a cp/Chng M hnh Kim t thp Thy S Sa i Lut trao i thng mi c bit Nht Bn Cc iu khon v Ngnh kinh doanh Bn hng a cp - Indonesia D lut v Bn hng a cp v cc cng ty bn hng trc tip - Ukraine
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HI P
