Digital Youth Academy
Oxfordshire & BerkshireThe Copyright of this presentation is owned by Digital Youth Academy ©
Social Digital Apprentice
Role DescriptionThe Copyright of this presentation is owned by Digital Youth Academy ©
The Job Role
The Job Role (1)
• Suggest a Social Media Marketing Strategy for business based
on:
– Audience groups
– Type of business
– Aims and objectives of the business
– Marketing principles learned
• Develop Social Media Profiles for business
• Contribute to and manage Social Media Content for business
• Engage with and listen to the business audience
The Job Role (2)
• Report regularly to management and review the Social
Media Strategy
• Review the use of Search Engine Optimisation in business
• Engage with Blogs, videos, CRM systems and Email
Newsletters
• Help and inform the use of Social Media by colleagues
including risks / legal implications / policies / IT
Social Digital Apprenticeship
Content“More than just Twitter and
Facebook”
Holistic Approach
• Task based – 65 Modules
• Tasks linked to eLearning objects
• ITQ Units
• Criteria mapped by system / assessor
Phased, structured approach
Phase 1
Phase 2
Phase 3
Requirement from the Employer
Requirement from the Employer
• Communication / engagement with apprentice
• Time to be interviewed and listen to
presentations
• Involve apprentice in business
• Prepare to be challenged
• Provide content
• Understand own audience / brand and values
Technology
Technology
Technology
For more information, please contact Tom Chant:
[email protected]@reading-college.ac.uk
uk.linkedin.com/in/tomchant/@TomChantFE
#BorndigitalThe Copyright of the contents of this presentation is owned by Digital Youth
Academy ©