The Digital Trends That Are Changing Everything
Presented by:Jeff Hilimire, Chief Digital Officer
Blog: jeffhilimire.com - Twitter: @jeffhilimire - [email protected]
#1: Facebook
#2: Lifestreaming
#3: Checking-in
#4: Social gaming
#5: Sh&t you’re probably not ready for
Today’s Agenda
Jeff HilimireChief Digital OfficerEngauge
Blog: jeffhilimire.com@[email protected]
Are you smarter than a 5-year old?
Digital Innovation Group
...or just DIG ;)
DIG follows 2 principles
If we’re not doing something thatmakes our clients a little uncomfortable,
we’re probably missing something.
Don’t look at the finger. Look at where it’s pointing.
400+ Million Users
100 Million Mobile Users
If Facebook were a country it would be the world’s
3rd largest
1. China2. India3. facebook4. United States5. Indonesia6. Brazil7. Pakistan8. Bangladesh
70% of Facebook users live outside the U.S. and the site is available in more
than 70 different languages
Half of Denmark has an active Facebook profile (2.4 million our of 5.4
million total).
Facebook Overtakes Yahoo
Facebook tops Google for weekly traffic in the U.S.
The average Facebook user
spends >55 minutes on Facebook
per
day
per month
- sends 8 friend requests
- clicks the Like button 9 times
- writes 25 comments
- becomes a fan of 2 Pages
- is invited to 3 events
- is a member of 12 groups
has 130 friends
Women aged 55 and up are the fastest growing Facebook demographic
in the U.S.
Facebook has become so popular, psychologists have identified a new
mental health disorder:
Facebook Addiction Disorder
In Australia, Facebook has infiltrated the court system:
•Court notices can be served through Facebook
•A Facebook summons is considered legally binding
1. Facebook Applications
Word Trends of 2009(words that increased in frequency the most between 2008 and 2009)
3. Swine Flu
12. Lady Gaga
facebook.com/ChickfilA
What’s on the page: Menu, Store Locator, Downloads, Photos, Videos, Specials
Chick-fil-A was the first restaurant page on Facebook to hit 1 million fans!
No. of fans: 1,508,260
Countdown to Spicy!
•Limited-release trial locations, reservations thru Facebook
•Built an app for the Spicy launch
•Shared with other Operator Facebook Pages
•Change content before, during, & after the campaign
•Facebook Fans in Chicago were invited to a Premiere Event in downtown Chicago
•The event was to kick-off Chick-fil-A opening locations in the Chicagoland area
Chicago Premiere Event
Ustream•Fans on Facebook could watch
the Chicago event live via Facebook-Ustream
•Chat w/ other fans across the country
•Viral component - fans comments seen by their friends
What’s new in ?
“We are building a web where the default is social.”- Mark Zuckerberg, Facebook CEO
Mapping all the complex interactions existing between you, your friends & the content you all like.
The Open Graph
Facebook has developed social plugins that websites can add to make it easy for users to...
•see info from or about their Facebook friends
•share things with their friends without leaving a site or going through a time-consuming login process
The Activity Feed plugin shows users what their
friends are doing on your site through likes and
comments.
The Recommend / Like plugins let users share any content they like back to their Facebook profile.
What does Facebook mean for you?
• Brands that aren’t on Facebook are missing out on opportunities to connect with their customers and future customers
• Facebook allows you to get thousands of fans and turn them into marketers - sharing your content / message
• Facebook presence is becoming more important than your website
• Facebook content displaying in real-time search
Lifestreaming
jeffhilimire.com
wordpressplugins
aggregater
My Lifestream
What does Lifestreaming mean for you?
• Today, people have their own brands. You have to find a way to be relevant to them within their brand. Think of it as co-marketing with fans of your brand.
• Think of the many ways that your brand creates content and find ways to spread the word, outside of Facebook and Twitter.
• Real-time content. And portable content.
Checking-in
What does “checking in” mean for you?
• Location-based marketing is the next big thing, start figuring it out
• Is there a way for your business to take advantage of check-ins? Rewards, promotions, data mining, etc.?
• Is this going to be the year for Mobile?
Social Games
Profile of Social Game Players - Gender
Profile of Social Game Players - Age
How many hours per week do you play online social games?
A few facts about FarmVille...
• FarmVille is the most popular app in the history of Facebook
• FarmVille players outnumber real farmers in the U.S. by a ratio of 60 to 1
• On an average day, FarmVille players purchase 500,000 virtual tractors. John Deere, the biggest U.S. manufacturer of real tractors sell around 5,000 a year.
• FarmVille was able to raise over $1 million for Haiti relief efforts
What does Social Gaming mean for you?
• Marketing opportunities - bing example
• In many cases, apps / games within social networks represent one of the best ways to reach new customers.
• Consider researching whether or not your customers are playing social games. Is there a place for your brand within that game?
Sh$t you’re probablynot ready for
Questions?
Let’s continue the conversation atwww.jeffhilimire.com
[email protected] - Twitter: @jeffhilimire