Floriane Brette
Valentine Follin-Arbelet
Mobile application Music
Order
Booking
International fashion news
Offers
W events
W music player
Interactive visit of hotels
Starpoint bonus
You Tube
Plan and book event
Heritage presentation
Mobile application Iphone / Ipad/ Android/ Blackberry / Windows
phone / Mobile web
Ipad application concierge insiders guide
Kitchen cookbook
Twitter / Yout tube / Facebook
Mobile application
Guest reviews
Partner ship brands
Offers
Booking
Bonus starpoints
« Stay in gear » program
Gift card
Offers
Four seasons chief recipes
Free night gain for participating resort
Special promotion
Meeting and events
Partnership
Four season Magazine
Twitter / Facebook / You tube / Google +
W has a wonderful interactive presentation with a huge page full of clear and interesting information.
Intercontinal hotels website also has a niceinteractive presentation thanks amazing picturesbut not as W with different suggestion. They are also focus on mobile application, especially for Ipad.
Four seasons has a interactive presentation withdifferent suggestion but it recovers all the page and do not make easy the use of the website.
Westin website could be more original and should use more pictures. They suggest manyactivities but the websites could be more attractive.
W has numerous ideas of touch points such as
News
W events (good communication)
W music player (choose your playlist)
Interactive visits of the hotel
Complete mobile application (playlist…)
Besides Four season are only focus on numerous and big pictures which didn ’t change these last time. They were no innovative and didn’t think about more interative and original digital IQ.
W hotels website is more than just a bookingengine ! You have everything you need for anydemand and even more than you thought.