Customers online
Any salary, they’re
more than likely to be on Facebook
Expectations increasing:
high quality images, use of progressive
tech
Staff & resources:
focus on relevant
channels.
Private groups
Quick updates
External forums where you could engage with
members
Brochures, event ‘activation’, email
mailouts, Website blog/news, white papers etc
Keep on track.Engagement (post comments, likes, Twitter retweets, forum comments …)
Reach – group members, EDM opensMember satisfaction / retention / New members
Employee expertise & trust.
Experimentation.
Communicating to members Discussion:
What opportunities are there for your organisation?
What’s worked & what hasn’t?What is important for us to do now?What achievable KPI’s shall we set?
