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Discoveries lead to beliefs.Connections to convictions.
Practice to philosophy.
PhilosophyDiscoveries
Beliefs
Connections
Practice
Convictions
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Design is philosophy
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Design is philosophy
A process of transformationthat starts from within
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To create new patterns ofthinking, leading to newmodes of behaviour, thereby
creating new cultures
Design is philosophy
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Design is philosophy
InspireMinds
CreateValue
CreateImpact
Dreams vs
Needs
Skill,Speed and
ImaginationMind to
Market
ExpandMarkets
TransformLives
Leapfrog!Big Indian
andOriginal
Ideas
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InitiatesI am listening Reapers
I am gainingand changing Believers
I have changedand I want tochange others
Design is philosophy
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Design creates believers.Who create entirely newthoughts, big ideas,
sustainable enterprises,unique experiences,complete industries
Design is philosophy
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Design is philosophy | Design creates believers
To expand minds andmarkets and create uniqueand sustainable growth.
To crash evolve development
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Insights Ideas Implementation
Learnings fromthe people andenvironment,keenly absorbedand carefully filtered
Game changingideas that aresimple, bold and
vividly detailed
Expressed andshared with skill,speed andimagination
Design is philosophy | Design creates believers
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Design is the catalystto create lasting valueand change
Design is philosophy
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Create
Preserve
Destroy
Design is philosophy | Design is the catalyst
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In an eternal cycle of creation,preservation, destruction.
Where the idea is living and
responds to circumstances/ themarket without ever losing itsphilosophy or its soul
Design is philosophy | Design is the catalyst
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Design is live
Design is philosophy
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Philosophy brought aliveas integrated design systems,defines practice. A journey
within that reflects in actions
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Design is practice
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Design is practice
Businessdesign
Experiencedesign
Thoughtdesign
Branddesign
Interactivedesign
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Design isdisproportionate growth
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Knowledge and commitment as ideas created thefoundation of the indian retail story. A dream to
rewrite rules and retain values. To grow, to coverthe indian retail landscape and mindspace.
To ensure that consumption creates developmentand india is once again the soney ki chidya or the
bird of gold.
Ushering in a new progress and prosperity.And re-igniting a universal human dreamthe need to soar, to fly to greater heights.
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Big Bazaar: 154 stores x 19 cities x 7.64 Million sft.
Central: 19 x 10 cities x 2.59 Million sft.
Pantaloons: 59 stores x 30 cities x 17.4 Million sft.
Home Town: 11 stores x 10 cities x 1.15 Million sft.
Ezone: 38 stores x 15 cities x 0.5 Million sft.
220 Million footfalls annually, 35,000 employeesA unique model.
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Design is inclusivity
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One place where every Indian is welcome.Where every community, every occasion is
celebrated. Where everyday is Independence day!Chaos, order, the modern Indian bazaar and thesecular temple of consumption. Where familiarityby design, breeds contentment. A design system
with depth and width.154 stores x 90 cities x 10 years x 7.64 Million sft.Daily sales 4 Million USD.Size of business 1.7 Billion USD.
One place, where design is genuinely inclusive.
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Design is modernity
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Designing a public space with the latest andbest in fashion lifestyle. Central is the heart
of the buzz and action in town. Shop, Eat, Celebrate.Taking shopatainment to a whole new level.
Central is unique. Between value and design.Between experience and brands. Central is
for everyone.
19 stores x 10 cities x 2.59 Million sft.
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Design is ethnicity
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Everything Indian under one roof.Recreatingthe experience of an ethnic market in a modern
environment.Bringing traditional retailers closerto the customer, so as to collaborate with themand leverage their expertise.
Taking inspiration from Benares, its colour and
vibrancy. This shopping experience is like a dipin the Holy Ganges. A retail format that istruly Indian. Truly ethnic.
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Design is sustainability
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Industree Crafts have made a mark, among ruraland urban artisans, and attracted a niche customer
segment.It was time to take another stepit wastime toGo Green.To educate and initiate peopleinto embracing a sustainable lifestyle, a new identity
was developed - Mother Earth.
Mother Earth protects us. And we must protecther in return.Creating a complete new rootedlifestyle.Natural. Fair. Sustainable. Sensible!
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Design is enterprise
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Birds fly together. So why do entrepreneursneed to fly alone?
With a promise of mentorship with the ideaof community. Promising an entrepreneurialrevolution in India!
Size of business 17 Million USD
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Design is inspiration
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A town in the South of India. A rocky terrain.Where a visionary individual saw possibilities
over 60 years ago.We went back to the beginning, discovering thesource. Integrating institutions. Designing as anintegrated and evolving system. To inspire the
future and create a brand that is rooted andready for growth globally.
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Manipal todayA legacy of 57 years, spread 600 acres in Manipal.
23,000 students, 20 professional streams,ranks no.2in medical universities in India.Manipal tomorrow5 Universities in India in next 3 years. With 25,000
students graduating every year. 5 campuses globallyand a vision to become the 3rd largest educationservices provider in the world.
Manipal, more than just a place more than a brand anidea that is inspired by life. And delivered by design.
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THE MANIPAL SYMBOL BORROWS
ITS FORM FROM AN ARCHITECTURAL
STRUCTURE THAT HAS STOOD THE
TEST OF TIME AND HAS WITNESSED
MANY SUNSETS.
IT ALSO BECOMES THE SILHOUETTE OF
ANY AND EVERY INDIVIDUAL. THE INSIGNIAIS OPEN TO INDIVIDUAL INTERPRETATION.
ITS AGENDA IS TO PROVE A STABLE
FOUNDATION, A LINK WITH OUR PAST
AND TO INSPIRE OUR FUTURE.
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TRANSFRAMECUVOID
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EXHIBIT SPACE
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Design is life
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Inspired by life: purity of intent, a strong beliefin ethical practiceManipal Hospitals.
Giving the brand a future road map based onintegration, unconditional love, responsivenessand preparedness.
A desire to be part of most important moments
in patients life to ensureLifes Ona positiveaffirmation of societal well being. Becoming anintegral part of the lives of people and transferringthe wealth of health. Manipal Hospitalscreating
a relationship of a lifetime.
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Design is a movement
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Bangalore - a laid back city, retired mans paradise.A place for research, science and technology.
Then education, until it embraced knowledge,IT, Biotechnology. Outsourced dreams, growth...no one was able to keep pace. Not even thegovernment. The government came forward, soughtprivate sector involvement. Peoples involvement.
The BATF (Bangalore Agenda Task Force) was setupand a movement was designed, Bangalore Forward.A dynamic agenda for a progressive city and people.
And Bangalore has become the knowledge capitalof India.
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Design is culture
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Play games that reflects the Indian spirit.Energise the chakra in the Indian flag.
Make a billion people want to come out and playfor the country.Peek into the ancient architecture of the city of Delhi.Capture the colours of a culture. Purple. Pink. Green.Snatch inspiration from the sanjhi folk art.Create abenchmark design system. And integrate everyelement of the look. To fulfill the dream of creatingthe best ever designed look programme of the
Commonwealth Games.
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THE LOGO FOR THE DELHI GAMES
HAS BEEN INSPIRED BY THE
ASHOKA CHAKRA, THE NATIONAL
SYMBOL OF FREEDOM, UNITY AND
POWER. IN SPIRALLING UPWARD
IT REPRESENTS THE GROWTH OFINDIA INTO A PROUD VIBRANT
NATION, HER BILLION PEOPLE
COMING TOGETHER TO FULFILL
THEIR TRUE DESTINIES.
IT REPRESENTS INDIAS JOURNEY
FROM TRADITION TO MODERNITY,
HER ECONOMIC TRANSFORMATION
INTO A SUPERPOWER, LEADING
THE WAY, EVEN AS SHE
ENTHUSIASTICALLY EMBRACES
ALL 71 CGA NATIONS TO BECOME
ONE AND HOST THE BEST EVER
COMMONWEALTH GAMES.
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Design is beauty
A d t k b t d i it l
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A dream to make beauty and grooming a ritualand a habit for the average indian woman, YLG
was designed to get her to look at the mirroras often as she could and tell herself thatshe looks great!
A vision realized through business design
to first start a beauty academy, create a membershipbased salon model and to take it from mind tomarket in quick time.
A unique model that promises unlimited usage and
thereby creates a new culture in beauty. Success andscale followed as it has been rated by Forbes as oneof the 5 start-ups to watch in india.
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Design is fitness
Young and emerging India Where new lifestyle
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Young and emerging India. Where new lifestylestandards have been set. Fitness experts,
Talwalkars, harness this change. To reach out toevery nook and corner of India. And rallying everyIndian towards health and fitness.Making it an integral part of their lives.
HI FI - Healthy India. Fit India.To make this vision a reality. Offering India,a new community and a whole new way of life.
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Design is play
A future ready play school for generation Y (young)
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A future-ready play school, for generation Y (young).Where learning is interactive, instinctive.Allowing the children to discover the real world.Creating a learning ecosystem - Oi (Open Interactive).Evangelising a simple idea: I see, I do, I learn.Three welcoming mascots-duck, hen and dog.Make this journey engaging and fun.
Bringing together, everyone, to a new-age farm.Where a holistic experiential learning makesa difference.
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Design is good business
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WE is the new I how? Welingkar Education
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WE is the new I how? Welingkar Educationwanted to be contemporary, future-orienteddynamic institute. Where you learn, apply,experience, imagine, unlearn, reapply. Designenabled this creation. A simple, radical solutionchanged the institute to an open-source university,the Google of education. As academics, corporate
and society join hands, the effects of innovationfor progress become threefold.
This Trikon symbolises We School. No longer justa B-schoolbut a We school where the culture isone of collaboration and transformation.
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Design is new think
New pathway for change. To be a part of India
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p y g pthat is moving ahead.Yet, staying rooted in valuesand culture. Dalmia Cement (Bharat) Ltd. seek anew direction, where all our entities integrate andinspire to become big.
A progressive, new spirit. We unearthed deep
insights, dreams, aspirations, ideas and perspectives.India stirs Dalmia, India that is reaching newheights, India that is young, dynamic. New Dalmiarepresents the old and the new India. Along withnewthink an expression that shows the intent and
willingness to change. An identity that thinksprogressively and acts innovatively
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Design is experience
Can one create a destination in the middle of
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nowhere, bang in between two bustling cities?7 was the answer. A highway food court in themiddle of nowhere, an oasis, a natural stopover,a destination for people who have already tastedthe fruit of urbanization.
Come to think of it, the only dream of entrepreneurswho started this concept was to provide cleanrest-rooms and a hygienic food place on indianhighways. It has already notched up sales of150 thousand rupees every day and is all set forscale-up, and it has created a new highway culture.
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We can progress practicebut can we alsodemonstrate philosophy?
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By creating a new paradigm,methodology and system ofdevelopment for India that is
equally relevant elsewhere.
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By shifting the focus fromneeds to dreams to enablethe creation of equal futures
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Design Realizes Dreams
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Thank you!