PewInternet.org
Personal. Portable. Participatory. Pervasive.The Digital Landscape in 2013 and its
Impact on Communities
Community Foundations - Denver July 18, 2013Lee Rainie (@lrainie) Director, Pew Internet ProjectEmail: [email protected]
“Tell the truth, and trust the people” -- Joseph N. Pew, Jr. http://bit.ly/dUvWe3
http://bit.ly/100qMub
Chelsea Welch Alois Bell
r/atheism
Next-news
• Spiritual precepts and atheism• Vigilantism• Privacy rights, publicity rights, and
collapsed contexts• Minimum wage policies and
employment practices• Corporate social media policies
3 tech revolutions
Digital Revolution 1: Broadband at home - 66%Internet users overall - 85%
June 2000
April 2001
March 2002
March 2003
April 2004
March 2005
March 2006
March 2007
April 2008
April 2009
May 2010
Aug 2011
Dec 2012
May 2013
0%
10%
20%
30%
40%
50%
60%
70%
80%
34%
3%
3%
66%
Dialup
Broadband
The Landscape of Social Media Users (among adults)
% of internet users who…. The service is especially appealing to
Use Any Social Networking Site 72% Adults ages 18-29, women
Use Facebook 69% Women, adults ages 18-29
Use Twitter 18% Adults ages 18-29, African-Americans,urban residents
Use Pinterest 15% Women, adults under 50, whites, those with some college education
Use Instagram 13% Adults ages 18-29, African-Americans, Latinos, women, urban residents
Use Tumblr 6% Adults ages 18-29
reddit 6% Men ages 18-29
326.4Total U.S. population:319 million
2012
Digital Revolution 2 - Mobilecell 91% … smartphone 56% … tablet 34%
Apps > 50% of adults
Sept 09 May 2010 Aug 2011 April 2012 May 20130%
10%
20%
30%
40%
50%
60%
22%
29%
38%43%
50%
Digital Revolution 3Social networking – 61% of all adults
% of internet users
2005 2006 2007 2008 2009 2010 2011 2012 20130%
20%
40%
60%
80%
100%
9%
89%
7%
78%
6%
60%
1%
43%
18-29 30-49 50-64 65+
The social media platforms arts orgs use
Digg
Slideshare
Jume
JustGive
MySpace
Network for Good
Google+
Foursquare
Wikipedia
Flickr
0% 20% 40% 60% 80% 100%1%1%1%2%2%3%4%
6%7%
9%11%12%13%13%
17%19%
20%23%
27%31%
38%67%
74%99%
Source: Pew Research Center’s Internet & American Life Project Arts Organizations Survey. Conducted between May 30-July 20, 2012. N for respondents who answered this question=1,202.
1 platform
2 platforms
3 platforms
4 platforms
5 platforms
6 platforms
7 platforms
8 platforms
9 platforms
10 platforms
11 platforms
12 platforms
13 platforms
14 platforms
15 platforms
16 platforms
17 platforms
102138
148153
141132
9570
4836
3116
910
321
Number of platforms
The majority of arts organizations that use social media maintain profiles on at least four different social media sites.
Big Change 1: It has networked people
• Moved the basic social unit from tight, close-in groups to far-flung, loose networks
• New social operating system of “networked individualism
• Enlarged and diversified people’s networks
• Prompted a shift in trust from institutions to networks:– Sentries– Evaluators– Audience
• NOT MADE PEOPLE LONELY OR ISOLATED!!!!!!!
Big Change 2: It has networked information
• Pervasively generated
• Pervasively consumed
• Multi-platformed• Personally filtered• Participatory / social• Linked
• Continually edited• Real-time / just-in-
time• Timeless / searchable• Given meaning
through social networks and “algorithmic authority”
Big Change 3: It has changed the civic ecosystem
• More niches• More topics of discussion
(and different “news” agendas”)
• More alliances (“peer progressivism”)
• More DIY work• More arguments• More disclosure• More surveillance /
sousveillance / coveillance
• More people in decision-making spaces -- “wisdom of crowds” and the filtering capacity of algorithms into people’s decision making
• More evidence of everything humans do:– Love– Hate– Altruism– Stupidity
@poop_strong (Arijit Guha)and Aetna CEO Mark Bertolini
@Poop_Strong and @mtbert (Aetna CEO)
• @Aetna has now denied $118k in claims (in just 5 mos) since kicking me to the curb. Gotta preserve that $2 billion annual profit somehow.
• From @Aetna: @Poop_Strong We care
about our members. We want you to be empowered to be healthy and make informed decisions.
• That’s so sweet you want me to be empowered. Does @mtbert care to empower me by paying my $118K and counting in bills?
• From @mtbert: We paid hundreds of
thousands of $ already. A call is all it takes.
• From @Poop_Strong: Does that mean if I call you,
you’ll graciously offer to pay my bills?
Twitter Conversation, cont’d
• @mtbert Do you think it’s morally justifiable to offer a flawed insurance product that doesn’t cover catastrophes?
• @poop_strong Why do you think the premiums were so low? Don’t you look at your policy limits when you buy other insurance (auto)?
• Tweets from others ‘friends of @Poop_Strong:
• @mtbert I’m concerned that you don’t understand how your industry works. ASU students aren’t given a choice on insurance plans
• @mtbert As a dad, if your kid was in school, got cancer & reached their lifetime cap, what advice would you give him?
“The system is broken. I’m trying to fix it.” – Aetna CEO
Aetna agreed to pay @Poop_Strong’s $118,000 in medical bills
New ASU health plan: No lifetime cap
Meaning of Arijit’s encounter
• Transparency and engagement are important in era of social media – sousveillance and coveillance are part of life now
• The less powerful can bring their issues to public spaces
• Powerful entities can lose control of their message once it’s “out there”
• Conversations can bring calls to action
Be not afraid