Dell PartnerDirect Resellers That Complain Need Better Business Models (Slides)

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Courtesy of the

Small Business Computer Consulting Blog

http://blog.sphomerun.com

Dell PartnerDirect

Resellers That

Complain Need Better

Business Models

http://blog.sphomerun.com/

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Every Once

in a While,

I Come Across

Some Angry

Blogger

Sponsored by ITServiceContractSecrets.com

http://itservicecontractsecrets.com/

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Who’s Ranting

About How

Dell PartnerDirect

is Mean or Nasty

to its Resellers



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Understand What

May Be Behind the

Lashing Out



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I Often Wonder

if the Emotional

Anger and

Complaints



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Directed at

Dell PartnerDirect

are Really Just

Underscoring

the Need



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for These Resellers

to Evolve Their

Own Companies

into Better,

Healthier,



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More Modern and

More Sustainable

Business Models



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Realize That It’s

Not 2001 Anymore



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It Seems Like

SMB VARs and

MSPs With Solid

Business Models

of Their Own,



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Who Brand Their

Own Businesses

and Really Own

the Client

Relationships,



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Do Just Fine With

Dell PartnerDirect



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Analyze Why Dell

Moved On From

Being Known as

“Dell Computer”



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That Should Be

a Wakeup Call For

Dell PartnerDirect

Resellers



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to Stop Trying to

Sell Dell Desktops,

Notebooks,

and Servers Like

it's Still 1999



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Differentiate

to Lead With

Your Strengths



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For Some Ideas on

How Independent

VARs and MSPs



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Can Differentiate

From National

Competitors,



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See These

Posts on Selling

Against Best Buy

for Business/

Geek Squad



http://www.sphomerun.com/blog/bid/86670/How-Computer-Support-Services-Can-Sell-Against-Best-Buy-for-Business

http://www.sphomerun.com/blog/bid/86670/How-Computer-Support-Services-Can-Sell-Against-Best-Buy-for-Business

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and Selling

Against National

Competitors



http://www.sphomerun.com/blog/bid/69077/How-a-Computer-Consulting-Business-Can-Take-on-National-Competitors

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Embrace the

“New and

Improved” Dell…



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Or At Least,

Be Cautiously

Optimistic



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A Good Way for

Resellers to Look

at This Situation:



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Dell Is Basically

a Recovering

“Direct-a-holic”



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Dell PartnerDirect

May Occasionally

Fall Off the Wagon

And Need Some

Gentle Reminders



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to Get it Back

on Track With

the IT Channel



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Any Deal

Registration

System will

Always Have its

Pros and Cons



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Stop Fighting

the Old Battles of

5 to 10 Years Ago



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Instead Focus on

What's Going to

Grow and Sustain

Business for the

Next 5 to 10 Years



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Dell Has Evolved



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Now It’s Your Turn



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What Do You Think

About Resellers

That Complain

About Dell

PartnerDirect?



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Are There

Some Merits

in Their Whining?



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Or Do These

Complaints

Underscore

Quasi-obsolete

Business Models?



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Please Share

Your Thoughts

in the Comments

Below



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Dell PartnerDirect Resellers That Complain Need Better Business Models (Slides)

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Dell PartnerDirect Resellers That Complain Need Better Business Models (Slides)