D6.5 Dissemination Report: M13 - M20 Revision: 1.2
Authors: Andrew Macfarlane, Lucia Carragher (CASALA)
Project co-funded by the European Commission within the ICT Policy Support Programme
Dissemination Level
P Public
C Confidential, only for members of the consortium and the Commission Services
DELIVERABLE
Project Acronym: DISCOVER Grant Agreement Number: 297268 Project Title: Digital Inclusion Skills for Carers bringing Opportunities Value and Excellence
Page 2
Revision History and Statement of Originality
Revision History
Revision Date Author/s Organisation Description
1.0 2 Dec 2013
Lucia Carragher Andrew Macfarlane
CASALA CASALA
First version completed
1.1 17 Dec 2013 Nikki Spencer BIRM Review & Update of Dissemination Activities
1.2 23 Dec 2013 Nicola Bryant BIRM Final edits and publication
Statement of originality
This deliverable contains original unpublished work except where clearly indicated otherwise. Acknowledgement of previously published material and of the work of others has been made through appropriate citation, quotation or both.
This project is partially funded under the ICT Policy Support Programme (ICT-PSP) as part of the Competitiveness and Innovation Programme by the European Commission (Grant Agreement no. 297268)
Any views or opinions expressed in this publication reflect only the author(s)’s own view. The European Commission is not liable for any use that might be made of the information contained in this publication.
Page 3
CONTENTS
Revision History and Statement of Originality ................................................ 2
Revision History ......................................................................................... 2
Statement of originality ............................................................................. 2
Executive Summary ........................................................................................ 4
Dissemination methods ................................................................................. 5
Dissemination activities during the period month 13 to month 18............ 5
Stakeholder engagements ........................................................................................... 5
Papers at scientific conferences .................................................................................. 6
Targeted media and publicity activities ....................................................................... 6
Information activities for stakeholder: ........................................................................ 6
DISCOVER public Website: ........................................................................................... 6
Individual partners’ homepages: ................................................................................. 6
Website ........................................................................................................................ 6
Figure 1: the DISCOVER public website ....................................................................... 8
Figure 2: Hello Carer .................................................................................................. 10
Table 1: Summary of Dissemination activities ........................................................... 11
Google analytics ...................................................................................... 20
Figure 3: visits to website .......................................................................................... 20
Figure 4: duration of visits ......................................................................................... 20
Figure 2: Hello Carer .................................................................................................. 21
Dissemination Plans for 2014 ....................................................................... 21
Targeted conferences .............................................................................. 21
Stakeholder events .................................................................................. 21
Page 4
Executive Summary
This report details specifically the communication and dissemination activities during Month 13 – Month 20 (30th November 2013) on the DISCOVER project, as part of the responsibilities of WP6. Our dissemination activities include communications between partners and externally to stakeholders and the general public. To date since the start of the DISCOVER project partners have represented DISCOVER at 33 events and in 32 publications during Period 1 (M1-M12) and 8 publications and 43 events during Period 2 up to M20, and this has included four stakeholder engagement events; four DISCOVER recruitment workshops; one national workshop on the application of new technologies in rehabilitation of cognitive impairment; one European workshop with health and social care professionals; and participation in an eChallenges conference in Dublin in October 2013. This conference attracted participation from senior representatives of leading government, industry and research organisations around the world. The work on website content has intensified during Period 2 in preparation for the pilot test-bed stage of the project which will commence in early 2014 and will run throughout 2014. Future dissemination plans for 2014 are also included.
Page 5
Dissemination methods
DISCOVER uses the following mechanisms for disseminating project information including information to carers, stakeholders and the general public. Our approach is designed to share information through as many channels as possible, but the DISCOVER website is the primary means of communicating our messages to the public in general. Through our online newsletter, RSS Feed, Facebook and Twitter, we are developing a strong online network for disseminating ongoing information, alerts, and resources to care organisations, and people with a caring role, policy makers, educators, and industry. Our dissemination mechanisms also include the publication of deliverables and updating of the DISCOVER website with regular blogs, videos etc. In addition, as resources permit, we also engage in targeted publicity campaigns linked to recognised events, such as National Carers’ Week, and in workshops, and conferences where possible and where feasible.
Dissemination activities during the period month 13 to month 18
Stakeholder engagements
Four stakeholder engagement workshops, which included a Tele-care and Independent Ageing Workshop attracting academic researchers, service providers, tele-care suppliers, ministers and voluntary organisations, providing extensive networking opportunities.
A number of recruitment workshops were held to support user engagement (e.g. to inform stakeholders about the project) and to test an alpha version of the signed consent form to engage in further testing.
DISCOVER was represented at a national workshop in the GRADIOR Course ‘Neuropsychological Rehabilitation of Cognitive Impairment’ – the application of new technologies in rehabilitation of cognitive impairment.
BIRM hosted a successful Swedish study visit, which brought together project managers from IT Piloterna and IT Lyftet. This provided the opportunity to exchange knowledge, good practice and learning as well as a visit to see two of Birmingham’s Care centres in operation. There was mutual exchange about the use of the Virtual Learning Environments and pedagogy, which provided an insight into how the Swedish project was applying the use of technology in the caring role that could be adopted as part of the DISCOVER work.
DISCOVER was also presented as an example of good practices in e-Health at a European workshop with health and social care professional concerning a Virtual Living Lab developed in the Framework of the e-Resater Project funded by the SUDOE PROGRAM. This program aims to stimulate the development of new health and social approaches based on open innovation (networking, co-production of solutions, and
Page 6
adaption of the use of ICT solutions) with the creation of a network of knowledge in the health and social sector.
Papers at scientific conferences
During the month 13 to month 18, DISCOVER was included in the eChallenges Conference in Ireland. This conference promoted applied ICT related knowledge sharing and innovation to exchange experiences at a sectorial, national and regional level and stimulate rapid take-up of RTD results by industry and in particular SMEs, as well as identify opportunities for future international research collaboration under Horizon 2020.
Targeted media and publicity activities
National Carers Week is designed to raise awareness of the important and often unrecognised role carers play in society. DISCOVER launched a publicity campaign entitled ‘Hello Carers’, involving all partner countries during Carers Week in Ireland and the UK (June 2013). This campaign was designed to encourage carers to go onto the DISCOVER website and ‘say hello’ and share their stories (Figure 2).
The DISCOVER4carers online portal was launched in Ireland by the Minister for Disability, Older People, Equality and Mental Health, Kathleen Lynch, on 12th of June 2013 during National Carers Week and during Ireland’s Presidency of the Council of the European Union. The Minister spoke extensively about the important online resource offered by DISCOVER, congratulating everyone involved and added her support to the Hello Carers campaign.
Information activities for stakeholder:
The public website acts as a main catalyst for disseminating DISCOVER activities. During the reporting period month 13 to month 18, a DISCOVER online newsletter has helped to keep stakeholders included in on-the-ground development through our, RSS Feed, Facebook and Twitter channels.
DISCOVER public Website:
The DISCOVER public website (Figure 1) is regularly updated to ensure that carers and stakeholders are aware of project developments, and can access information about the development of the pilot sites as well as all public documents for the project. The address of the public website is http://www.discover4carers.eu/.
Individual partners’ homepages:
All project partners have links to DISCOVER on their specific organisational websites and use the most effective key words to increase the search engine ranking of the DISCOVER homepage.
Website
The DISCOVER public website serves as the primary source of information for carers, stakeholders and the general public. It provides extensive information
Page 7
about the DISCOVER project as well as a repository for all public deliverables. It also provides information about the consortium, including contact details for each of the partner organisation and links to their respective websites. All information on the DISCOVER website is updated regularly.
Publications, photos, videos and or presentations can be accessed from http://www.discover4carers.eu/?q=content/library
Public deliverable published by DISCOVER can be found at http://www.discover4carers.eu/?q=content/library.
The DISCOVER platform is accessed through the public facing website. This platform includes the carers section which aims to help carers to gain confidence to join our online carers’ forum and presents a short video clip to help communicate this effectively. The services section provides access to a wide range of information relevant to carers. ScoopIT pages are used to bring together websites that partners consider valuable to carers to support basic digital skills or acquire caring skills. The skills section supports the development of digital skills and care skills learning and makes use of video resources and guides, discrete interactive SCORM compliant multimedia resources and online simulations designed to promote more engaging learning experiences to social networking and e-portfolio creation to support learning and enhance employability.
The Latest News section presents highlights of interesting stories and events at national and European and international levels. It will also be used to highlight upcoming presentations and conferences for DISCOVER etc. The Tweets section offers visitors to DISCOVER the opportunity to comment on the news items or other carer related stories, fostering information sharing and the exchange of ideas. This interactive section of the DISCOVER website provides a useful way for the project partners to engage with stakeholders and to gather followers.
The links section contains a list of key links to other EU initiatives and European networks and will be regularly updated as necessary.
Figure 1, below, shows a screen shot of the DISCOVER public website which contains the following main section:
o Project o Latest News o Library o Links o Carers o Services o Skills
Page 8
Figure 1: the DISCOVER public website
Development and maintenance of the DISCOVER project website
Following the EU Review recommendations regarding the localisation and customisation of the public web site, significant development work has been undertaken to create national versions of the website with individual domains. These are managed by each of the test bed partners to support localisation and address different audience needs in the pilot countries.
The plan to replicate the website for each of the test beds was proposed and undertaken by CETEMMSA under the agreement of all involved partners, and proved the best technical solution to solve the problem of the customisation, which is not just about translating the contents but also about ensuring they are suitable for national country audience needs.
Page 9
When a user visits the DISCOVER public website (portal), it will recognize the user according to the visitor country and the server will automatically redirect the visitor to the appropriate national site. Through a multisite configuration it is possible to host several sites with the advantage of using the same Drupal engine (which is shared among each of the portals). The difference is that each portal will have its own database, contents and administrators. In this way is not necessary to replicate completely all the websites but each administrator can manage the contents of their own site.
Third level domains have been used to identify each of the DISCOVER national portals:
nl.discover4carers.eu
es.discover4carers.eu
gr.discover4carers.eu
uk.discover4carers.eu The use of third level domains does not require buying new domains, and there is only a need to create the different sub domains that are being used.
Each pilot site country will be responsible for the creation and management of the contents of their local portal with technical service and support being provided by CETEMMSA.
An early priority in the next period is to ensure that the content on the local national sites is developed and refreshed.
Page 10
Figure 2: Hello Carer
Table 1: Summary of Dissemination activities
Partner Date Event Coverage Topic Target Group Key Outcomes / Minutes / Text
OU 12/12/2013 advisory
board
meeting
European AKTIVE: Advancing knowledge
of telecare for independence
and vitality in later life.
Academic researchers, service
providers telecare suppliers,
MPs.
advisory board member raising awareness
of DISCOVER
OU 09/10/2013 Conference European eChallenges e-2013 Conference
, Ireland
Academic researchers, service
providers telecare suppliers,
Waights, V., Losada Duran, R., Bamidis, P.
and de Graaf, H.(2013) 'Enhancing e-
Inclusion through development of carers’
digital skills' Paper presentation of
DISCOVER findings Full paper in conference
proceedings
OU 09/10/2013 Article European eChallenges e-2013 Conference
Proceedings, Ireland
Academic researchers, service
providers telecare suppliers,
Waights, V., Losada Duran, R., Bamidis, P.
and de Graaf, H.(2013) 'Enhancing e-
Inclusion through development of carers’
digital skills' Paper presentation of
DISCOVER findings Full paper in conference
proceedings
OU 01/10/2013 Recruitment
Workshop
Local Milton Keynes formal and informal carers 4 carers and 1 older person explored alpha
version and trialled evaluation initial
questionnaires, consent form signed to
engage in further testing
Page 12
Partner Date Event Coverage Topic Target Group Key Outcomes / Minutes / Text
BIRM 25/09/2013 Study visit European Swedish/UK Study Visit – Carers
and Digital Skills.
Delegates from Swedish local
municipalities, carer
organizations and carer
representatives attended a two
day study visit with delegates
from Birmingham City Council,
the Open University,
Birmingham City University and
Birmingham Carers Association
Exchange learning from current projects in
UK and Gothenburg and to discuss trialling
DISCOVER in Sweden during 2014.
INTRAS 21/09/2013 Workshop National Oral communication in the
GRADIOR Course
“Neuropsychological
Rehabilitation of Cognitive
impairment. New technologies
application (Gradior
Programme)”, held in
Salamanca in 13 April.
Psychologists, Psychiatrics, Neuropsychiatric professionals (Spain & Portugal)
Dissemination of the Discover Poster and
project communication
INTRAS 13/09/2013 Workshop European Presentation of the Discover
Poster and project
communication in the National
Janssen Cilag visit - Functioning
Sharing Experience Centre in
Zamora
Health professionals and social
and health organizations
Presentation of the Discover Poster and
project communication
Page 13
Partner Date Event Coverage Topic Target Group Key Outcomes / Minutes / Text
BIRM 10/09/2013 Conference National Westminster Employment
Forum – The future of adult &
community learning
Local Authorities; Training
Providers; Employment
Agencies; policy makers
Panel debate: follow up visits with Learn
Direct & Tinder Foundation
OU 28/08/2013 Conference European AAA Manchester 4th ENoLL
Summer School 2013
Manchester 28 August
Academics, local Authorities, Schuster-James, H. and Waights, V. (2013)
‘Communities Building Capacity – the
Birmingham Living Lab: Creating pilot
applications with re-use and scalability in
mind’
BIRM 28/08/2013 Conference European AAA Manchester 4th ENoLL
Summer School 2013
Manchester 28 August
Academics, local Authorities, Schuster-James, H. and Waights, V. (2013)
‘Communities Building Capacity – the
Birmingham Living Lab: Creating pilot
applications with re-use and scalability in
mind’
BIRM 14/08/2013 Stakeholder
Engagement
Local CERS Carers Emergency
Response Service
BIRM 08/08/2013 Recruitment
Workshop
Local Mencap, Handsworth
Firestation
Informal Carers, Mencap
Manager
4 carers explored alpha version, consent
form signed to engage in further testing
OU 08/08/2013 Recruitment
Workshop
Local Mencap, Handsworth
Firestation
Informal Carers, Mencap
Manager
4 carers explored alpha version, consent
form signed to engage in further testing
Page 14
Partner Date Event Coverage Topic Target Group Key Outcomes / Minutes / Text
INTRAS 05/08/2013 Website-
Entry
European VITLAB is an virtual Living Lab
developed in the Framework of
the e-Resater Project funded by
the SUDOE PROGRAM that
stimulate the development of
new health and social
approaches based on open
innovation (networking, co-
production of solutions,
adaption of the use of ICT
solutions) with the creation of a
network of knowledge in the
health and social sector.
General audience professionals
(medical and social actors,
health authorities), economic
(companies, clusters), scientific
stakeholders of reference
(R&D+I centers, experts); the
potential users of the
technology and the community
in general.
We present DISCOVER as an example of
good practices in e-Health because the
main objective of DISCOVER is support and
increase the quality of life of the caregivers
and the people they cared for. We will use
this medium to inform national and
European organizations about the
DISCOVER main actions. http://vitlab-
resater.eu/?q=portfolio/discover-project
BIRM 01/08/2013 Recruitment
Workshop
Local Mencap, Perry Tree Centre Informal Carers, Mencap
Manager
3 carers explored alpha version, consent
form signed to engage in further testing
OU 01/08/2013 Recruitment
Workshop
Local Mencap, Perry Tree Centre Informal Carers, Mencap
Manager
3 carers explored alpha version, consent
form signed to engage in further testing
INTRAS 19/07/2013 Newsletter Regional ESPACIO INTRAS is a monthly
newsletter that offers the news
of the entity to their interns,
and partners.
INTRAS Professionals Dissemination of the project, specifically
the pilot phase that will begin in
September.
Page 15
Partner Date Event Coverage Topic Target Group Key Outcomes / Minutes / Text
INTRAS 17/07/2013 Newsletter National InfoINTRAS is a monthly
newsletter that offers the news
of the entity. This newsletter is
circulated on the web
(www.intras.es) and e-mails are
sending to INTRAS members.
General audience Dissemination of the project, specifically
the pilot phase that will begin in
September, on INTRAS website.
BIRM 11/07/2013 Stakeholder
Engagement
Local My Care in Birmingham Social Care Professionals 2 BCC staff and 2 students informed
BIRM 11/07/2013 Stakeholder
Engagement
Local Fairer charging policy group Care professionals informing stakeholders about the project,
can reach up to 12,000 carers, are visiting
home carers and provide emergency
services for carers
BIRM 10/07/2013 Local
Stakeholder
Event
Local Active Inclusion Summit Health professionals,
community stakeholders, third
sector representatives
Stand to exhibit project
INTRAS 29/06/2013 Workshop National Free communication in the
event "Mosaico Social - active
citizenship and local
development" (communication
performed - day 29), funded by
PRODER.
Mainly Social Network of the
North of Portugal: Professionals
of Private Social Solidarity
Institutions, Associations, NGOs
and other local actors. Public in
general, including end-users.
Free communication of the Discover
project: goals; concept; strategy; activities;
products in development process.
http://rede-social.inescporto.pt/rede-
social/ii-mosaico-
social/dossie_comunicaeslivres.pdf
Page 16
Partner Date Event Coverage Topic Target Group Key Outcomes / Minutes / Text
OU 14/06/2013 Fair Local CarersUK Milton Keynes informal carers informing stakeholders about the project,
early recruitment
BIRM 13/06/2013 Recruitment
Workshop
Local Perry Tree Centre formal and informal carers informing stakeholders about the project,
early recruitment
BIRM 13/06/2013 Recruitment
Workshop
Local Norman Power Centre formal and informal carers informing stakeholders about the project,
early recruitment
OU 13/06/2013 Recruitment
Workshop
Local Perry Tree Centre formal and informal carers informing stakeholders about the project,
early recruitment
OU 13/06/2013 Recruitment
Workshop
Local Norman Power Centre formal and informal carers informing stakeholders about the project,
early recruitment
INTRAS 27/05/2013 Workshop European Presentation of the Discover
Poster and project
communication in the
National Janssen Cilag visit -
Functioning Sharing
Experience Centre in Zamora
Health professionals and social
and health organizations
Presentation of the Discover Poster and
project communication
INTRAS 21/05/2013 Conference European Presentation at the
International Symposium
“Social and Health Research
Advances in Alzheimer's
Disease”, held in Salamanca.
Health professionals and social
and health organizations
Dissemination of the Discover Poster and
project communication
Page 17
Partner Date Event Coverage Topic Target Group Key Outcomes / Minutes / Text
INTRAS 18/05/2013 Conference National Oral Communication in Third
Alzheimer conference in
Malaga: Shortening the
distances, held in the beginning
of May, Malaga, Spain.
Health professionals and social
and health organizations
Dissemination of the Discover Poster and
project communication
OU 17/05/2013 Workshop European Telecare and independent aging Academic researchers, service
providers, telecare suppliers,
MPs, voluntary organisations
Raising awareness of DISCOVER
BCU 14/05/2013 Website -
Entry
Global Virtual Case Creator Supporting
4 Languages
VCC cases now accessed in
Greece/Spain/Netherlandshttp://www.bcu
.ac.uk/health/virtual-case-
creator/news/virtual-case-creator-now-
supporting-four-languages
BCU 22/04/2013 Website -
Entry
Global First 12 months of
project/SCOOP-it
http://www.bcu.ac.uk/health/virtual-case-
creator/news/european-project-
discover4carers-marks-first-12-months
OU 22/04/2013 Seminar National ‘Inclusion, usability and
difference,’ 3rdseminar in the
ESRC-funded seminar series:
Older people and Technological
Inclusion, The Open University,
April 2013, UK.
Academic researchers, service
providers telecare suppliers,
MPs, Older people, local
authorities,
V. Waights discussed DISCOVER focus
group findings.
Page 18
Partner Date Event Coverage Topic Target Group Key Outcomes / Minutes / Text
OU 22/04/2013 Seminar National ‘How do we turn aspirations
into realities?’ 4th seminar in the
ESRC-funded seminar series:
Older people and Technological
Inclusion, The Open University,
June 2013, UK.
Academic researchers, service
providers telecare suppliers,
MPs., older people, local
authorities,
V. Waights discussed DISCOVER focus
group findings.
OU 22/04/2013 Workshop National ‘Older people and personal
finance: A round-table
discussion on the problems the
elderly face in the personal
finance area’. V.Waights was
invited expert speaker. Centre
for the Study of Financial
Innovation. March 2013,
London.
Academic researchers, Bankers,
Treasury officials, MPs, Financial
Insurers
V. Waights drew on DISCOVER focus group
findings amongst other findings for
presentation
INTRAS 19/04/2013 Workshop European Presn of the Discover Poster in
the Innovage project workshop
Innovage partners and external
audience
http://www.innovage-
project.eu/events/meeting-spain-valladolid
INTRAS 13/04/2013 Workshop National Oral communication in the
GRADIOR Course
“Neuropsychological
Rehabilitation of Cognitive
impairment. New technologies
application held in Salamanca.
Psychologists, Psychiatrics,
Neuropsychiatric professionals
(Spain & Portugal)
Dissemination of the Discover Poster and
project communication
Page 19
Partner Date Event Coverage Topic Target Group Key Outcomes / Minutes / Text
OU 11/04/2013 advisory
board
meeting
European AKTIVE: Advancing knowledge
of telecare for independence
and vitality in later life.
Academic researchers, service
providers telecare suppliers,
MPs.
Advisory board member raising awareness
of DISCOVER
OU 08/04/2013 Conference European European Knowledge Tree
Group 2013 Conference and
Masterclass. How to get off the
roundabout: making a success
of an aging population
Academic researchers, service
providers, telecare suppliers,
MPs, voluntary organisations
Waights V et al (2013) 'Enhancing the lives
of older people through developing carers’
digital inclusion skills – the DISCOVER
project’ Paper presentation of DISCOVER
findings
ASTRA 11/03/2013 paper European Paper introducing Discover in
Serious gaming field
European stakeholders IDGEI 2013 - International Workshop on
Intelligent Digital Games for Empowerment
and Inclusionhttp://idgei.fdg2013.org/
Google analytics
The impact of these dissemination activities has been monitored in Google Analytics.
Figure 3 shows the spike in traffic to DISCOVER with the Hello Carers Campaign.
Approximately 836 people visited the site due to this marketing campaign in the month of
June. Of the 836 visitors clicking through to campaign, it is estimated from Google
Analytics that almost 60 per cent are not from the Ireland. This would fit with the
demographic spread across Europe of those following the DISCOVER Facebook page. The
effect of marketing to the DISCOVER website can also be seen in Figure 4 where an
analysis of before and after the Hello Carers campaign shows the increase in hits during
June 2013 compared to before the launch in the month of May.
.
Figure 3: visits to website
Figure 4, below, shows that visitors to the DISCOVER website spending time to browsing
the site, for example in June the average visits lasted for just over 8 minutes.
Figure 4: duration of visits
Page 21
Dissemination Plans for 2014
During 2014, all partners will continue to target new conferences and will avail of all
opportunities to highlight the DISCOVER project with a view to long-term sustainability.
The dissemination folder will be updated accordingly. In addition, CASALA and
CETEMMSA will update the project website with presentations and new deliverables and
publications etc.
Targeted conferences
European Stroke Conference in Nice, France 2014 (6-9 May 2014)
European Multiple Sclerosis Platform (EMSP) Spring Conference 2014, Gibson
Hotel Dublin 8-9 May
9th European Lupus Conference Athens 23–26 April 2014
8th International Conference on Cultural Gerontology, April 10-12 2014, Galway,
Ireland
22nd Nordic Congress of Gerontology "Age Well - Challenges for Individuals and
Society" -May 25-28 2014, Gothenburg, Sweden
IAGG’s 8th European congress “Unlocking the Demographic Dividend” April 23-26
2015, Dublin, Ireland
Stakeholder events
National stakeholder Workshops (1 per test-bed) will be held between January
and March 2014, with care organisations, training providers and national
associations linked to care to explore the opportunities for digital skills training in
existing courses or training programmes.
DISCOVER will host an international conference in June 2014, and will include
keynote speakers, scenario discussions and paper sessions. Specific objectives of
the conference include: demonstrate the rationale and evidence-base of digital
skills for carers in the context of a range of external pressures, highlighting merits
of digital inclusion towards achieving Europe’s Digital Agenda to make Europe a
powerhouse of smart, sustainable and inclusive growth; build consensus among
educational providers/policy makers on the need for digital skills for carers, both
formal and informal; discuss and develop an overall plan to implement digital skills
training in existing courses or training programmes; promote sharing of
information and lessons learned from various ongoing initiatives in the field of
digital skills training; and contribute to capacity development among high-level
policy-makers/government officials in the field of digital skills and lifelong learning
towards achieving mainstream digital skills training programmes for carers.
Figure 2: Hello Carer
Page 22
Support pilot recruitment activity and collection and promotion of carer stories;
development of short video animation to explain about DISCOVER
2014 campaign activity planning and development