From data to knowledge about your Clients
90 % Existing data has
been collected by
companies over
the past two
years
1 % Only a small part of
data describing
customers are used
in organizations for
the purposes of
marketing and sales
support
85% of companies
which build
knowledge about
their customers
declare an increase
in sales efficiency
of 25%
Based on Gartner Report : http://www.gartner.com/technology/test/big-data.jsp
Direct Marketing Challenges
Selection of tools and channels to reach
clients
Collected data from reliable sources
Changes in the legal environment
Competencies for analysis and building
knowledge about clients
The DBMS Vision
At DBMS we believe that the process of building knowledge about each client consists
of many different cycles, which is why we process approx. 20 million interactions per month.
We are constantly updating our clients’ profiles.
AnalyzeDefine the
target groupRelationship Management
Verification and
enhancement
Automate sales processes
Adjust the message and
content
Big Data Marketing Solutions
DBMS
DBMS Data Search Engine
The biggest search device
DBMS Data Quality
Tools for testing data quality
DBMS Data Adapter
Tools for data enrichment
and connection
DBMS GreenSender
A tool for implementating the sending
of e-mails, SMS, VSMS and sales
process automation.
DBMS Profile Manager
Profiling and building databases
Why DBMS?
Our own unique database
resources with a high sales
conversion, meeting the highest
legal standards PT, PK i UODO.
Our own effective tools for
shipping SMS, e-mail, and data
analysis, ensuring a high
deliverability of messages, which
creates client engagement.
Experienced and creative team
giving maximum commitment to achieving
or clients’ business objectives.
Examples of our results
Energy Industryadded more than 0.5 million contact
information so that our client has obtained
additional contact channels while reducing the
cost of shipping paper
Medical Industrythe use of hybrid action has led to an increase in
the effectiveness of the test appointment guide
from 5% to about 17%, and the reduction of not
completed visits by approx. 2%
The Debt Collection Industryeffectiveness enrichment from 10% to over 30%
E-commerce Industry (beauty)the use of a detailed analysis of clients behavior
and actions of hybrid has led to an increase in
the number of new completed orders
Automotive IndustryHybrid action and a thorough analysis of the
needs of potential clients has increased the
amount of trials held from 3% to 7.5%
Database enrichmentUnderstanding the
client's needs (means
of communication,
products, available
resources)
Comparison
collection
Analysis
and building statistics
Database enrichment
(data communication and
behavioral profile)
Cyclic update
data and next enrichment
Examples of hybrid solutions
Database
analysis Preparing the creative
Campaign EM
open and click
Only opened
sms with the discount code
User traffic analysis in the
store
TM to people who do not complete the purchase
EM with a promotional
message containing the most visited products by the User
SMS with the discount code for specific products
frequently visited by the User
EM with the discount code
Effect – an approx. ten-fold increase in the amount of paid orders in
contrast to the results obtained exclusively through standard
mailings
What can we do together?
1. Analyze client behavior
depending on the
communication channels
and check their purchasing
power
3. Determine a work plan
according to the priorities of
the organization
– the plan must support the
objectives of marketing and
sales
2. Carry out the segmentation
and profiling of clients,
in order to choose the right
communication channel and
marketing tools appropriate to
the client’s characteristics
4. Start the campaign
– each campaign should use a
tool which the client has used
most frequently
DBMS propositions
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