Presentation by Guy Bigwood, MCI Group Sustainability Director
2010 President Green Meeting Industry Council
UN Climate Conferencesustainability and technology event management case study
Objectives
Show how sustainability and technology can be used to increase delegate effectiveness, reputation and bottom line results.
- Provide a high-level strategic framework for sustainability
- Sharing some tips and experiences
ASustainable
Future
Current Reality
Declining resources
Increasing resource consumption
Presume that you understand this?
Source:The Natural Step
Sustainable Supply
Sustainable Demand
Backcasting from Success
How do we define the strategy
What was COP15?• Conference Of the Parties
• 7th – 18th (19th) December 2009 in Bella Center, Copenhagen
• 47000 registered for the meeting
• Actual attendance of 30222
• Organized by Danish Ministry of Foreign Affairs for the UNFCCC
• Largest ever political meeting
126 Heads of State
NGOs
4000 Press & Media
Biggest international political meeting ever
outside New York
• 300 tons food: 185,889 organic meals
• 350,000 glasses of tap water
• 250,000 cups of Fair Trade coffee
• 2,500 meetings
• Estimated costs for Denmark of 200 million Euros
1. Security
2. Outcome
3. Showcasing
4. Sustainability
COP15 Logistik | www.cop15.dk
From the beginning Sustainability was a priority
So how
were we
more
sustainable?
COP15 will not be the greenest conference ever –but it will be as sustainable as possible under the given
conditions of a large international political
summit.’
Jan Christoph Napierski, Head of Section, COP15,Royal Danish Ministry of Foreign Affairs
LEADERSHIP
Unique and innovative private-public collaboration
ENGAGEMENTCopenhagen Sustainable Meetings Protocol
CSMP FRAMEWORK
GRI
APEX
Strategy: Leveraging Standards
OPERATIONAL INTEGRATION
Hotels
From 12% to 53% in 18months
ECO CERTIFIED HOTELS
1. PRIORITY:
Free public transport
Facilitate use
94% of delegates used public transport
2. VIP-transportation
More than 200 low CO2 cars/vans/buses
(hydrogen, biofuel, electric)
Operational Integration
Green TransportationGreen TransportationGreen TransportationGreen Transportation
Food and beverage� 75 % organic food at Bella (65%
contractual )
� Almost eliminated bottled water
� Climate Menus (No beef – More Veg –Local)
Operational Integration
Communication
� No Gift Policy
- $600.000 saved
- 11 sponsored students
- Easy story to tell
Operational Integration
“We have tried to make a new and different conference in
Copenhagen. We have no bottled water, only pure, clean drinking water from the tap. Two thirds of all food here at the conference is organic. We have tried as hard as
possible to limit the carbon footprint of the conference.”
COP15 Opening Address byH.E. Lars Løkke RasmussenPrime Minister of Denmark
Communication
AudioVisuals
$33.000 SAVED
Virtual Participation
� Web: 1,650,000 visitors during the conference
� Webcast: 200 sessions
� COP15 Facebook, COP15 had + 42,000 fans
� Twitter - 13,000 followers
� YouTube - 5.2 million channel views
Get COP15 on your mobile The mobile guide to COP15 and Copenhagen
Delegates used Cisco TelePresencefor:
Updates to their home countries on the progress of negotiations
Media and Press briefings
Consultation with experts
Involving interested parties that were unable to travel to COP15
TelePresence
COP15 TelePresence Infrastructure
• Cisco TelePresence Exchange based in UNICC, Geneva
• “Anchor tenants” at UN HQ (New York), UNFCCC (Bonn), UNOG (Geneva), UNEP (Nairobi), UNICC (Geneva), Danish Ministry of Climate and Energy
COP15 TelePresence
• 4 TP units for meetings at the conference site in Copenhagen
• Connected to 77 Cisco TelePresence rooms around the world And 23 Danish embassies
• WebEx integration in TP-meetings
Nepal’s Environment Minister conducting Press Briefing back to Kathmandu
One of 149 meetings and 250+ hours of use
The UN iSeeT@COP15 TelePresence Stage Set Up
UN Round Table Meetings
Key Note Speakers from all over the world
RESULTS
CSMP FRAMEWORK
GRI
APEX
20% reduction in CO2 emissions at the Bella Center
22% reduction in local emissions
100% emissions offset
GOOD GOVERNANCE
Event benchmarked against other event sustainabilit y
Performance against objectives
35 objectives
� 15 exceeded expectations
� 17 satisfied expectations
� 3 did not match expectations
- Venue waste management effectiveness
- Photocoping machines and recycled paper
- No reduction in infrastructure water usage
ROI$280.000 Organisers Investment in
Sustainability
$720.000 Savings
Additional $1million invested in offsetting. Danish Government took full responsibility
Satisfying delegate expectations
Source: Survey by Deloitte among 411 COP15 delegates
PR & RecognitionCOP15 Logistik | www.cop15.dk
GreenBiz09
Special Award
of Honour 2010
Over 50 articles
Copenhagen Sustainable Meetings Protocol
www.csmp.dk
THE ENDalmost
HOW DO YOU
ACCELERATE THE
SUSTAINABILITY
Of YOUR EVENTS
The GMIC is the premier global community solely
dedicated to sustainabilitynot only through education, but also by spearheading
research, policy and standards for the meetings
and event industry
Our vision is to transform the meetings industry, creating a more successful and sustainable
global meetings marketplace.
LEAD – INSPIRE - SUSTAIN
Advisors to the advisors
What do we do for our community?
RECOGNITIONRECOGNITION
TRAININGTRAINING
STANDARDSSTANDARDS
RESEARCHRESEARCH
ADVOCACY& POLICY
ADVOCACY& POLICY
TOOLSTOOLS
NETWORKINGNETWORKING
EDUCATIONKNOWLEDGE
BUSINESS
THE ENDReally?
You have thepower to create
CHANGE?
For more information
Guy.bigwood@mci-group.comwww.greenmeetings.infoLessConversationMoreAction.com