• Content Marketing Data • That Moves the Needle
Ross Hudgens, Founder, Siege Media@RossHudgens http://siegemedia.com
Get the Deck:bit.ly/siege-dal
My biggest frustration as a marketer is this.
Not exactly this, I get that part.
It’s that someone felt 309,000,000 articles on the topic needed
to happen.
@ROSSHUDGENS
It’s that someone within two hours of creating this deck had perpetuated the cycle.
It almost always leads to nothing – or in marketing terms, less than 8 shares per post.
Read More: http://bit.ly/8-shares
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I much prefer contentlike this.
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And this.
The goal of this presentation is to make the gap between these two
concepts a little bit smaller.
PART 1: CONTENT STRUCTURE.
According to Outbrain, odd number headlines have a 20% better CTR than even number headlines.
http://backlinko.com/viral-content
HubSpot found that adding [brackets] in their titles bumped up CTR by 38%.
http://bit.ly/hubspot-title-research
Specifically, HubSpot found [templates] got the highest CTR average of all bracketed terms.
http://bit.ly/hubspot-title-research
A study found writing with half that of conventional copy enjoyed a 58% improvement in readability.
http://nngroup.com/articles/how-users-read-on-the-web/
The same study found concise, scannable, and objective content to have a 124% increase in readability.
http://nngroup.com/articles/how-users-read-on-the-web/
Adding colorful images – especially above the fold, make it 80% more likely someone will read your content.
http://backlinko.com/viral-content
http://socialfresh.com/blog-post-image-types/
Posts with hand-drawn images
generate 343% more shares than those with stock photos.
Study shows linking externally has a positive correlation with ranking. Position 1 averages 50% more than 10.
Read More: http://bit.ly/external-outlinks
Which content types perform best for business?
http://blog.hubspot.com/marketing/top-10-business-blog
1. Lists2. How to’s3. What Posts4. Why Posts5. Misc6. Infographics
The top 50 business blogs are getting less than 7% of their total traffic from social media.
http://blog.hubspot.com/marketing/top-10-business-blog
http://www.marketingsherpa.com/exs/Search08Excerpt.pdf
Short URLs are 250% more likely to be clicked than long URLs according to one study.
http://backlinko.com/viral-content
Short URLs also create sharing friction on social media.
Instagram engagement per post is 2.81% of total audience, compared to only .25% for Facebook.
https://blog.bufferapp.com/new-social-media-research
How to capitalize with SEO-focused content? Include a CTA to check out content link in profile.
@ROSSHUDGENS
Read More: http://bit.ly/perfect-pinterest
This is the perfect Pinterest photo,
according to data science.
Read More: http://bit.ly/perfect-pinterest
• No human faces• Multiple colors• Lots of red• Moderate color• Vertical orientation• Little background
Visitors who read an article for three minutes returned twice as often as those who read for one minute.
http://bit.ly/engagement-time
If your content won’t capture attention for more than a minute, even if good, don’t try.
http://bit.ly/engagement-time
Conversion rate is highest with 1 to 3 and 8 to 10 form fields – not 4 to 7.
http://conversionxl.com/reduce-form-fields/
Welcome emails have 320% more revenue per email than other promotional emails.
http://blog.hubspot.com/marketing/optimize-welcome-emails
PART 2: THE PERFECT INFOGRAPHIC.
@ROSSHUDGENS
Using Buzzsumo, we analyzed the 1000 most shared infographics in the past year to find out what common characteristics
the most popular visuals have.
The most shared infographics have 396 words shown on average – a short blog post.
Example: http://bit.ly/396-word-infographic
Example: http://bit.ly/402-word-infographic
The infographics most popular on
Facebook had 402 words on average.
Example: http://bit.ly/387-word-infographic
The infographics most popular on
Pinterest had 387 words on average.
Twitter’s Most Popular: http://bit.ly/twitter-pop
The infographics most popular on Twitter had 442
words on average.
LinkedIn’s Most Popular: http://bit.ly/linkedin-pop
The infographics most popular on LinkedIn had 502 words on average.
The Ideal Infographic Size: http://siegemedia.com/size
The most popular infographics had
dimensions of 3683 tall by 804 pixels wide
on average.
The most used colors amongst the most popular infographics:
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Industries Where InfographicsAre Most Popular
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Industries Where InfographicsAre Least Popular
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How many popular infographics use a color wheel scheme?
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The most used color wheel schemes amongst popular infographics:
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What’s a Triadic Color Scheme?
A triadic color scheme uses colors that are
evenly spaced around the color wheel. Triadic color harmonies tend to
be quite vibrant.
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What’s a Monochromatic Color Scheme?
Monochromatic color schemes are derived
from a single base hue and extended using its
shades, tones and tints.
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What Industries’ InfographicsDo Best on Twitter?
Anatomy of a “Perfect” Infographic
• <400 Words• 800x3500+• Features Blue • Color Wheel Scheme• On Health/Entertainment
Read More: http://siegemedia.com/infographics
PART 3: CONTENT PROMOTION.
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What Days Covert Best for Outreach?Our Outreach Conversion Rates by Day
MONDAY
TUESDAY
WEDNESDAY
THURSDAY
0% 2% 4% 6% 8%
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Monday Converts 80% Better Than Thursday.
MONDAY
TUESDAY
WEDNESDAY
THURSDAY
0% 2% 4% 6% 8%
Not sharing the link in our first email increased our outreach conversions by 63%.
http://www.siegemedia.com/blogger-outreach
In analyzing thousands of outreach emails, we found the average converting subject line
to be 64 characters long.
Interactive for Search Engine Journal: SEO content analysis tool
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This differs from bulk email marketing research, which found 41-50 to be
the optimal length.
http://marketingsherpa.com/article/chart/subject-line-length-success
*Our sample did not include a test batch of “longer” emails.
In analyzing thousands of converting emails, we also found the average converting email to
be 83 words long.*
@ROSSHUDGENS
Our hypothesis? Long enough to be truly customized, short
enough to be easily readable.
We surveyed lifestyle bloggers and found that pitching 55 days in front of the holidays is optimal
in order to guarantee a post slot. Pitch now!
http://www.siegemedia.com/pitching-bloggers
• http://bit.ly/siege-dal
Ross Hudgens, Founder, Siege Media@RossHudgens http://siegemedia.com
