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Creative Emporium: Complete Branding SolutionTM
Content
creativeemporium.com - Complete Branding Solution
2-3 Who we are
4-5 our team
6-21 What we do
22-31 Case studies
32-33 What our clients say
34-35 Get in touch
Creative emporium was founded in 1998
and has rapidly grown to become one
of the UK’s leading branding companies,
delivering a broad range of services
including promotional merchandise,
corporate clothing and uniforms, print
fulfilment and point of sale.
our goal is to provide ‘the Complete
Branding Solution’. Supporting each
of these services is a capability in
web design and development, graphic
design, and strategic marketing;
that helps build brands by creating
awareness and connecting them with
their target audience to encourage
purchase behaviour. today, our client
portfolio features leading trade
and consumer brands, retailers and
manufacturers worldwide.
our in-house production team combine
over 30 years’ experience, and are
able to screen print, transfer print and
embroider all items to exceptionally
high standards by utilising the latest
technology and robust quality assurance
management processes.
With warehouse space instantly
available, and access to more should
demand dictate, we are able to store
stock in a clean and secure facility,
enabling goods to be dispatched quickly
and efficiently to any location.
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We are committed and forward-
thinking in our approach to Corporate
Social Responsibility, and we work
hard at minimising our impact on the
environment. We do this by employing
the latest technologies, such as carbon-
neutral deliveries, paper recycling,
and re-using packaging to minimise
waste wherever possible. our culture of
‘continuous improvement’ is a key part
to our growth strategy, and as such, we
employ LeAn management processes
and methods, to ensure our production
facility is operating efficiently, safely and
flexibly, to ensure the highest quality
output. our production employees are
trained to apply LeAn principles in all
aspects of their operations, to ensure
excellent and reliable customer service
for our clients.
Community and charity involvement is
also really important to us. each Creative
emporium staff member gets one day
paid annual leave each year to volunteer
for a charitable or community cause.
this runs alongside annual holiday
leave so employees can take one day
per year to partake in voluntary work
and/or give something back to their
communities. over the past two years,
several members of our team have used
their volunteer days for a wide range of
different activities - from cleaning up the
local community to organising galas and
running marathons!
the CompAny
We help to build brands by
creating awareness and
connecting them with their
target audience.
creativeemporium.com - Complete Branding Solution
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the teAm
Our goal is to work
with sought-after
clients and have the
most sought-after
people working for us
that’s exactly what we believe. our
people are what make us unique, and
our ethos is focused around recruiting,
retaining and developing the best talent
throughout our business. For example,
we offer internships for budding young
designers in our creative and digital
team, and offer clear career progression
routes for account executives to progress
through to account manager and further.
We’re really proud of our strong team
retention, with over 40% of our people
having worked here for ten years or more.
our team today is a 60-strong mix of
dedicated and experienced account and
project managers and talented creative
and marketing specialists. together, we
help look after our clients and manage
their projects, adding creative inspiration
and ideas to your merchandise and
branding requirements.
We are strategic and creative thinkers.
Whilst this is extremely important, we
also feel that gut instinct and intuition
are what really sets us apart. We run our
business by doing what ‘feels right’ - this
approach can be hard to quantify, but it’s
even harder to imitate and mass-produce.
this underpins everything that we do.
Our team today is a
60-strong mix of dedicated
and experienced account
and project managers and
talented creative and
marketing specialists.
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With our extensive
network of specialist
suppliers and
manufacturers from the
UK and beyond, with Far
East sourcing a
speciality, we can
produce even the most
unusual of merchandise
We work in partnership with leading
brands, creating innovative solutions
to help them connect with their target
audience and stand out from the
competition. We love to design, source
and manufacture bespoke products and
clothing - for promotional campaigns,
events, uniforms, merchandise and
incentives or for any other requirement
you may have.
We are experts in sourcing the right
products to match your brand, and
strive to put innovation at the forefront
of everything we do. By being forward-
thinking and flexible in our approach to
both project management and product
sourcing; we source, brand and distribute
a wide range of promotional products and
clothing from our trusted and established
supplier network. From basic t-shirts to
bespoke promotional gifts – USBs, pens,
bags, sports equipment, mugs and much
more! this guarantees fantastic customer
service and competitive pricing – without
compromise on product quality.
meRChAnDISe
creativeemporium.com - Complete Branding Solution
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We offer a wide range of
print applications, from
screen printed, digitally
printed, to litho transfers and
vinyl cad cut. All applications
vary with type of material,
quantity and number of print
colours, and we can advise
you which method is the
right one for you
All screen printing, transfer printing
and embroidery is done in-house by
our print and embroidery departments.
With over 30 years’ experience, we have
the necessary skills and expertise to
ensure only items of the highest quality
leave our premises. We constantly
invest in new machinery to continually
improve the processes we use with the
latest technology. In-house production
means we are able to offer our clients
an extremely flexible service with the
capability to print 24 hours a day.
• Packaging
• Bagging
• Collation
• Distribution
• Print up to 20,000 units per day
• 3D embroidery
• Appliqué
• Pantone Matching (Threads)
• 10 colour printing
• Samples available
• Fast turnaround
• Stringent quality control procedures to
ISo 90001 standards
creativeemporium.com - Complete Branding Solution
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Selecting promotional clothing and
uniform for your employees can be a
daunting experience. We keep it simple
– no matter your company size, our
specialist Uniform & Clothing team
provides exceptional service, consultation
and advice.
By offering a bespoke online ordering
system, powered by our innovative
‘Co3’ technology, we can securely store
all your details and purchase history,
saving you time and effort when you are
ready to re-order the garments you have
previously ordered.
• Regular supply of products
to meet your demand
• Fast call-off of stock
• Impeccable service
• In-house production
• Print on demand
• Smaller quantity print runs
• Fast response times
• Quotations & Tenders provided
• Competitive pricing
• Dedicated account managers
• Online ordering
We supply clothing and uniform to
some of the UK and europe’s leading
brands. presenting a personalised
fully co-ordinated range designed to
complement your brand and match your
budget is what we excel in.
Badges
taking a fresh approach to supplying
badges, whether they are promotional,
membership or staff name badges – we
can help you to transform your image.
Creating, designing and producing
the right image for the right purpose
at the right price is a task we relish.
providing thousands of name badges,
we strengthen our client’s core values
across multiple industries. Showcasing
the range of shapes, sizes, materials and
finishes, our Badge Design team can
help you create an inspiring solution that
is bespoke to you. our expertise in this
sector could enhance your name badge
or offer a more cost effective solution
than your current supplier.
AppAReL
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We use our creative
skills to interpret your
needs and provide an
on-brief solution
We have a team of in-house designers
who are able to visualise any artwork
you require as well as full product
design and 3D concept work. having an
in-house design team allows us to offer
quick turnaround on designs and instant
responses to any artwork requests you
might have. each member of our team is
specialised in different areas of artwork
giving us the ability to offer you a wide
range of services.
our approach is to literally immerse
ourselves into your business, championing
your vision and values – not just brand
management, but brand guardianship.
DeSIGn
creativeemporium.com - Complete Branding Solution
Branding
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Mark
eti
ng
Marketing
Research
Re
searc
h
Research
Channels
Channels
Ch
an
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ls
Ch
an
ne
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Ch
an
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ls
Channels
On
line
On
line
Online
On
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On
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Off
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Blo
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Blogging
Blo
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Ne
two
rkin
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Networking
Prin
t
Me
dia
Me
dia
Advertising
Ad
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rtis
ing
Advertising
Advertising
Advertising
Pu
bli
c R
ela
tio
ns
Communications
Co
mm
un
icati
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s
Communications
Inspiration
Inspiration
Inspiration
Insp
irati
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Customers
Cu
sto
me
rs
An
aly
sis
An
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sis
Analysis
Analysis
Analysis
Analysis
Branding
Values
Valu
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Valu
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Values
Valu
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E-c
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Web 3.0
Web 3.0
We
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We
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Web 3.0
Web 3.0
Planning
Planning
Product
Pric
ing
Pricing
People
People
Pe
op
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Pe
op
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Pe
op
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People
People
People
People
People
Dis
trib
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So
cia
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dia
So
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Str
ate
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Str
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Strategy
Strategy
Strategy
Strategy
Strategy
Visions
Visions
Visions
We’re strategic and
creative thinkers, project
managers and
communications
specialists
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Dedicated to the marketing activity for
Creative emporium as a business, and also
working closely with our Account managers
and Creative/Digital team, we help to
add input at various stages of a client’s
campaign/project, in terms of strategy,
insight and brand positioning - linking the
client’s objectives with the creative output.
mARKetInG
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We have an 8,000 sq ft facility at our
head office in Leeds. We also own two
more warehouses in Leeds which we
use for stock holding purposes. your
stock is entered into our fully automated
system, Co3, and then distributed to any
location you specify. A built-in function
automatically re-orders stock when it runs
low. With links to all the major courier and
delivery services, we distribute worldwide
to any location.
• Stockholding
• Safe, secure, central warehouse -
20,000 sq ft available
• Multiple distribution
• Online fulfilment – fully automated stock
management and ordering system
• Efficient & reliable service
WARehoUSe
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We’re technical experts
who break down
the jargon
our team of dedicated web developers
and designers, design and create our
bespoke online ordering system, Co3.
Being in-house is ideal as it allows
developments to be constantly made to
the system to improve and streamline our
service offering such as developing mobile
friendly, responsive websites. As well as
working on Co3 projects, our web team
also work with existing web platforms
such as magento and Joomla. We also
offer email marketing to clients with the
ability to design, code, distribute and track
e-shots and report on their success.
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DIGItAL
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Co3 is a bespoke built online ordering
system that removes all the pain,
administration, and hidden costs out
of ordering branded merchandise and
clothing (and any third party products). All
Co3 systems are built in-house by our web
team and are available to all our clients.
For more information on Co3 please visit:
www.co-3.co.uk
Benefits of Co3:
• Ability to add multiple categories and
unlimited products
• Site available in a wide range of
languages
• Payments can be taken via the site by
credit card, invoice, purchasing card,
paypal and vouchers
• Ability to add products not produced by
ourselves to create a one stop portal for
all marketing collateral
• Can be integrated into existing intranets
• Delivery worldwide to any location
• You can decide who has access to the
site, the products they can see on the
site, the prices they pay and if order
approval is required before an order can
be processed
• Fully customisable reporting available
online 24 hours a day, 7 days a week
As well as the site displaying your branded
stock items, the site can also show over
5000 products from our online catalogue
that can be branded to your requirements.
this part of the site would enable someone
to source a product and enquire for a
price. We already have promotional Search
Portals (PSPs) in place with other clients.
the portals are a great way to showcase
products without committing to stock
and allow for a wide variety of different
products to be displayed.
creativeemporium.com - Complete Branding Solution
Co3 -onLIne oRDeRInG, BeAUtIFULLy SImpLe
CO3
Online Ordering:Beautifully Simple
Online Ordering:Beautifully Simple
Dual branding:
For partners to order branded
merchandise with both nectar and their
own branding.
A product search portal:
With a wide variety of products to
provide inspiration and source creative
ideas for partners for their marketing
campaigns and events, and allow them
greater flexibility to match products
tailored to their own brands.
Brand space:
the marketing and brand team can store,
protect, manage and distribute their
brand assets – such as brand guidelines,
templates, marketing collateral, artwork
and logos.
Integrating the online shop with the
brand space has enabled nectar to
engage more with its partners and
their colleagues, as they are more likely
to feel stimulated as brand advocates
to carry the right messages through
whatever channel of business they
operate in, if they are immersed in the
brand frequently and can champion the
benefits of joining the loyalty scheme to
their own customers.
nectar, the UK’s largest loyalty
programme, chose Creative emporium as
their preferred agency for promotional
branded merchandise in 2010.
Since this time we have designed and
built a Co3 site for them to store all
nectar branded merchandise. this allows
partners who work with nectar to log in
and place orders online, and add their
own branded products to the site - so
that when they login, they can see their
products as well making a convenient
order point for all required merchandise
and marketing collateral.
to help nectar champion their colleague
engagement initiatives with their
partners, we evolved the online ‘nectar
merchandise Shop’ in 2013, following
feedback we received from research
with their partners to help make
improvements to the site. Utilising our
revolutionary ‘Co3’ technology, this
brings together all of nectar’s branded
assets and branded products into one
single online system.
new features on the site include:
An online shop:
to purchase branded nectar
merchandise.
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CASeStUDy
creativeemporium.com - Complete Branding Solution
Creative Emporium has consistently
been well priced and provides us
with fantastic customer service,
going ‘above and beyond’ our
briefs to stretch our imagination.
Working with them has
revolutionised the way we control
our merchandise and marketing
collateral – giving our partners the
flexibility to order everything
quickly and easily online.
Sophie Levings, Partner Marketing
Manager @ Nectar
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Creative emporium is a well-established
supplier of corporate uniforms and
merchandise and has great experience
in running contracts for multi-national
customers. our Co3 online ordering system
was designed specifically for the corporate
clothing / merchandise marketplace and has
been successfully implemented by leading
brands such as Capital Shopping Centres
(CSC).
CSC has worked with us since 2008. We
have sourced and produced a wide range
of uniform and clothing for them including
tailored products, blouses, shirts and
casual wear.
In 2013, CSC advised us that they were
rebranding, and changing their name to
intu – meaning that all of their previous
CSC uniform and clothing used in their 16
shopping centres throughout the country
would need to be updated in line with the
new branding.
As part of this exercise to date, we have
provided:
• Uniforms for over 1,500 intu employees
across the UK
• Tax tabbed 5,000 items
• Printed 5,500 items
• 14,000 embroideries onto over 12,000
garments
• Shipped close to 17,000 garments into
1,500 hand-packaged bags
• The entire uniform rollout – from order,
to branding, production and dispatch
was completed within just 5 weeks
In addition, we developed a new custom-
built Co3 online ordering system, by
re-designing the previous CSC website.
the new site was built including innovative
features such as a web responsive design –
meaning the website displays perfectly on
any device from pC to laptop, tablet and
smartphone by auto re-sizing to the
device’s display.
CASeStUDy
creativeemporium.com - Complete Branding Solution
I think you have all done an amazing job
on this project. The photos and
comments received through the week
from around the intu portfolio highlight
just how significant the achievement is.
Well done and congratulations. Please
pass on my sincere appreciation to your
whole team. I can only imagine the
logistics you have had to manage. In any
event, but in particular considering the
complexity and timescale, it is a truly
great result.
Geoff Grateley
Operations Director @ Intu
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We are very happy that we chose
Creative Emporium as our
merchandise partner for the
entire EMEA region. Introducing
an E-merchandise store fits
perfectly with the Life Fitness
philosophy of selling strategically
and becoming our customers’
best partner by being creative
and innovative. At Life Fitness we
didn’t have the expertise and
resources to roll out a central
online merchandise store. Creative
Emporium were the perfect
partner as they had all the
necessary skills and knowledge to
undertake this task. The past 24
months in which we have set up
the business model, fashionable
product range and E-Shop have
confirmed to us why we chose
Creative Emporium. We really feel
that they understand our needs
and, even more importantly, our
customers’ needs, which will
definitely result in a successful
long term partnership.
Harry Damen, Product Marketing Manager
@ Life Fitness EMEA
CASeStUDy
creativeemporium.com - Complete Branding Solution
Saudi Arabia and South Africa use the
website, something we thought about
with the addition of a multi-lingual service
on the site allowing customers to select
from five different languages. the system
is cleverly set up to read the customers Ip
address and automatically set the website
language for them. to support the site
launch, a multi-lingual brochure has also
been designed which features the range of
merchandise available.
products have been carefully selected
with the client and based on our extensive
knowledge of the industry. the clothing
range includes both performance and
lifestyle clothing enabling customers to
choose the correct item depending on their
training needs. A selected range of hammer
Strength clothing and merchandise is also
available. In addition to this, there is also
a wide range of Life Fitness promotional
merchandise including bags, headwear and
water bottles.
Quality was of utmost importance in order
to reflect the design of the website and the
Life Fitness brand itself, with particular care
taken to select clothing that will perform for
the wearer.
We have worked with Life Fitness UK for
over 15 years providing all their promotional
clothing and merchandise. the relationship
began in 1998 when we first started
to supply them ad-hoc merchandise.
From small beginnings, the relationship
has grown to where it stands today -
supplying an extensive range of clothing
and merchandise to Life Fitness UK
including t-shirts, water bottles and towels.
this merchandise is delivered through a
bespoke online ordering system.
the ongoing success of our relationship
with Life Fitness UK has now led to
business in europe, the middle east and
Africa. In march 2010 we pitched for, and
won the 3 year exclusive supply contract
to provide promotional clothing and
merchandise to the Life Fitness emeA
regions. In order to win the pitch, we had to
compete with Life Fitness emeA’s current
German supplier making it especially
challenging for our Sales team.
the contract included the development
of a revolutionary online ordering system
bespoke built to Life Fitness’ needs. the
system allows all Life Fitness Sales offices
and Life Fitness Distributors worldwide
to order merchandise quickly and simply
online. over 38 countries including Russia,
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Having been involved in an
extensive public tender process
for the provision of our
promotional merchandise, one of
the things which gave Creative
Emporium the edge over the
other suppliers was their
innovative CO3 system – it makes
it so easy for us to manage
products and stock, and it’s so
user friendly it’s perfect for our
students and staff to order from
directly!
Nichola Gill, Senior Procurement Officer
@ University of Manchester
the University of manchester uses our
innovative, bespoke online ordering
system, Co3. Designed and launched in
Winter 2012, it allows them complete
control of all procurement activities
to effectively promote and sell their
branded merchandise online.
As part of an intensive tender process,
we considered the entire ‘customer
experience’ for buying University
branded merchandise. prior to being
awarded the contract we visited the
University and conducted an ‘audit’
for how they currently displayed and
promoted their branded goods. During
the pitch, we made suggestions on
how to improve the customer retail
experience, by making improvements to
point of sale and in-store merchandising.
however, what really made us stand out
was our ability to provide a complete
branding solution for the University; and
to take their retail gift shop online via our
Co3 e-commerce system, to help widen
their revenue streams and expand the
product and service offering.
the next phase of development will
include offering a Graduation section
with a custom personalisation service, to
enable students to order bespoke,
personalised items and clothing, with
their name and graduation year, course
title, or a combination of these options.
CASeStUDy
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WhAt oURCLIentS SAy
We have been working with Creative
Emporium for 15 years. In this time they have
continually supported our business and
tailored their solutions to meet our growing
needs. They really champion our brand and
are never short of ideas, and add real value
with their ‘can do’ attitude and creative
approach, quality products at a decent price,
and can deliver on our often short
timescales.
Lawra Angell,
EMEA Marketing Manager
@ Life Fitness
Creative Emporium’s professional approach
and commitment to outstanding customer
service makes them a very reliable and
valued supplier, and really enjoyable to work
with. They have supplied us with printed and
embroidered textiles for a variety of
government departments – and their
product quality and pricing is excellent. I
happily recommend them!
Sarah Eastlake,
Head of Merchandising
@ Central Office of Information (COI)
Having ordered goods from Creative
Emporium on a number of occasions we
have always been extremely satisfied with
the service they provide. Response to
enquiries is always fast and friendly, our
orders are processed quickly and delivery is
always on time. We are always happy with
the quality and finish of each item we buy.
David Paterson,
Digital and Media Manager
@ Visit Scotland
If only building websites was always this
straightforward! The team have been
responsive, enthusiastic and above all very
helpful in pointing WalkWear in a new
direction. Best of all we have seen a massive
increase in sales versus this time last year
and a large part of that can be put down to
the design of the new site. In terms of
storage and dispatch we are very happy
with the service we receive from Creative
Emporium, items from the website are
dispatched in a timely fashion and feedback
from our customers has been great.
Guy Aubertin,
Commercial Director
@ Walk the Walk
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www.creativeemporium.co.uk
@creativeempo
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Creative Emporium: Complete Branding SolutionTM
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