Cisco Connected World Technology ReportSeptember 2011
COLLEGESTUDENTS
(18-23 YEARS OLD)
YOUNGPROFESSIONALS(UNDER 30 YEARS OLD)
23
WOULD CHOOSE
INTERNETOVER A CAR.
13
SAY THE INTERNETIS AS IMPORTANT ASFOOD, WATER & AIR.
12
SAY IT’S CLOSETO THAT IMPORTANT.
55%
CAN’T LIVE WITHOUT
INTERNETTHE
2STUDENTS SAY
INTERNET
5OF
THE
IS MORE IMPORTANT THAN:
DATINGHANGING OUTWITH FRIENDS
PARTYINGLISTENINGTO MUSIC
1 SAY STAYING UPDATED
4IN FACEBOOKON
IS MORE IMPORTANT
MOBILITY IS
KINGLIST A MOBILEDEVICE AS THE
MOSTIMPORTANTTECHNOLOGYIN THEIR LIVES
23
?BUT WHATMOBILE DEVICEIS TOP DOG?
20% 19%
SAY A LAPTOPIS THEIR MOST IMPORTANT DEVICE.
SAY A SMART PHONEIS THEIR MOST IMPORTANT DEVICE.
1%THAT GAPIS CLOSING
19%
4%ONLY
OF COLLEGE STUDENTSSAY THE NEWSPAPER IS THEIR
MOST IMPORTANT TOOL FORACCESSING INFORMATION
6%ONLY
SAY TV ISTHEIR MOST IMPORTANTTECHNOLOGY
THEDECLINE OF OLD MEDIA
COLLEGE
NONSTOPSOCIALIZATION
910
COLLEGESTUDENTS
ANDYOUNGPROFESSIONALS
HAVE AFACEBOOKACCOUNT
check facebook at least 5 times a day3 of 10 employees
The Use of Mobile Devices for Accessing Information…
TV’S PROMINENCE IS DECREASING IN FAVOR OF MOBILE DEVICES LIKE LAPTOPS AND SMARTPHONES
OF COLLEGE STUDENTS AND EMPLOYEES SURVEYED GLOBALLY SAID THE NEWSPAPER IS THEIR MOST IMPORTANT TOOL FOR ACCESSING INFORMATION
ONLY
STUDENTS
HAVE NOT BOUGHT A PHYSICAL BOOK (NOT TEXTBOOKS REQUIRED FOR CLASS) IN A BOOKSTORE IN MORE THAN TWO YEARS—OR NEVER AT ALL
where are they going if not into the office?
7 YOUNG PROFESSIONALFRIEND MANAGERSAND COWORKERS ON10
THE MERGING OF PRIVATE AND WORK LIVES
2 ON TWITTER FOLLOWMANAGERS AND COWORKERS.3
23
SAY AN OFFICE ISUNNECESSARY FORBEING PRODUCTIVE.