Commitment Compassion Community
Men’s Oncology Outreach Campaign
an urban oncology center
Scope of Our Challenge
Breaking down access barriers to provide quality care to the medically underserved in our community.
Preserving our academic mission: Integrating clinical care and outreach with research and education.
Scope of Our Challenge:Eliminating Cancer Disparities
Prostate cancer is the second leading cause of cancer deaths among men In the United States.
The projected number of new cases in the US is 230,000- with an estimated 30,000 men dying from the disease.
The incidence and death rates for Black men are highest in the world over.
Washington, DC, has the highest mortality rate from prostate cancer in the nation.
In Washington, DC deaths from prostate cancer are 19% and 30% higher, respectively, than the national averages.
The Men’s Oncology Center
The GW Men’s Oncology Center Prostate Cancer Testicular Cancer
Additional cancers which exhibit significant male gender disparity
Kidney Bladder Colorectal Head and Neck
The Men’s Oncology Center
Clinical Team
Dr. Tom Jarrett: Chair of Urology Dr. Fernando Bianco: Director, Urologic
oncology Dr. Jason Engle: Robotic Urologic Surgery Dr. Michael Phillips: Brachytherapy Dr. Hal Frazier: Urologic Oncology
The Men’s Oncology Outreach Program
Community-by-Community Cancer Control Campaign: Amgen Foundation Challenge Grant
Social Marketing Campaign: Screening Programs: “Get in the Game” Check out www.gwcancer.com
Grassroots Wellness Initiative: Workplace Cancer Wellness Initiative Congregational Cancer Wellness Initiative Neighborhood Cancer Wellness Initiative
Meeting the Challenge: Partners with the GWCI
The Men’s Oncology Outreach Program
Screening Program: “Get in the Game” www.gwcancer.com Targeting men and empowering women to
positively impact the health care behavior of the men in their lives.
Karl Hobbs, Coach of the GW Colonials Men’s Basketball Team, and his wife Joann.
The Men’s Oncology Outreach Program
Social Marketing Campaign: “Get in the Game”
30 second educational vignette that ran for 100 spots over a six week period.
Personal interview on Channel 9 News with the Dr. Tom Jarrett, Chair of the Urology Department at GW
Radio spots that aired on WTOP & The Washington Post Radio Station for six weeks
Advertisements in local newspapers Announcements and information tables about the
prostate cancer screenings at every Safeway in the city.
The Men’s Oncology Outreach Program
Cancer Wellness Outreach Initiative
Initially focuses our program on Ward 4; which has the highest cases of prostate cancer in Washington, DC.
By focusing on one area, we are able to draw resources from both programs to make events very successful.
Our first step was linking up with a community leader to act as a liaison and facilitator between the GWCI and the community.
The Men’s Oncology Outreach Program
Cancer Wellness Outreach Initiative Workplace Cancer Wellness Initiative
Barbershop Training Program Train Barbers to educate their customers about
prostate cancer. Monthly “Waiting Room” education events Distribution of educational materials and flyers for
ongoing screenings at the barbershops
Congregational Cancer Wellness Initiative Educational and screening programs with Men’s
and Health Ministries in local Churches.
The Men’s Oncology Outreach Program
Cancer Wellness Outreach Initiative
Neighborhood Cancer Wellness Initiative Participate in community programs in the area Examples include:
2006- Congressional Black Caucus Foundation Conference, Adam’s Morgan Day Festival;
2007-Black Family Reunion, Stone Soul Family Picnic, DC Department of recreation Super-Tots Day, 100 Black Men Health Fair
The Men’s Oncology Outreach Program
September Screening Results Inquiries: 436 men 333 presented for screening 103 no shows
*Screening has continued to this date: over 400 men have been screened to date
The Men’s Oncology Outreach Program
Racial and Ethnic Participation
0%
10%
20%
30%
40%
50%
60%
70%
Percentage of Men
AsianBlacksHispanicNativeWhites
The Men’s Oncology Outreach Program
0%
5%
10%
15%
20%
25%
30%
Percentage of Men
FamilyFriendGW Mail, Letter, BullNewspaperOtherRadioTVWEB
Participation Source
The Men’s Oncology Outreach Program
Racial and Ethnic Participation by Media Source
0%
5%
10%
15%
20%
25%
30%
35%
40%
Newspaper Radio TV
AACH
The Men’s Oncology Outreach Program
Participation by State (District)
MD DC VA
48%
18%24%
The Men’s Oncology Outreach Program
Outcomes? Of the 333 men screened
52 (16% men) had a PSA > 4 36 more (11%) had abnormal DRE (total requiring follow-up = 27%) 30 men seen in the GW MFA (others referred back to their own
urologist) 10 additional visits pending 14 biopsies to date 8 cancers detected
Four of these patients were uninsured GWCI worked with 3 of the four uninsured patients to get on
Medicaid or DC Alliance Cancer Care Offered to all, regardless of insurance
status.
The Men’s Oncology Outreach Program
Interesting Observations The man with the most aggressive cancer
had a normal PSA value (age 53). His cancer was detected by DRE.
The Campaign was very successful in reaching Blacks. Needs to be retooled in Spanish, and broadcast in Spanish media, to reach the Latino population (in progress).
The Men’s Oncology Outreach Program
Since September 2006: We have been implementing the Cancer Wellness Initiative.
GW Cancer Institute has worked with….. 36 churches; 6 worksites; 3 fraternal organizations; 4 African American barbershops; 15 community based organizations; Co-hosted with ACS one focus group with prostate cancer
outreach workers Encourage over 875 DC residents from minority
populations to understand the importance of cancer prevention.
The Men’s Oncology Outreach Program
Since September 2006: We have also been….
Gearing up for the September 2007 prostate cancer campaign;
Finding ways to replicate this effort in the Hispanic community in 2008;
Gearing up for a colorectal cancer social marketing campaign in 2008.
The Men’s Oncology Outreach Program
Lessons Learned: One of the most effective ways to get to men
are through the women in their lives; Collaboration is essential for success; Identifying community leaders will help
outreach workers gain trust in the community; Less is more; When trying to convince men about getting
screened…. mention their kids and how important it is to see them grow up….
The GW Cancer Institute
An urban oncology center dedicated to excellence in
cancer care, cancer research and cancer education, and to
understanding and eliminating cancer disparities.