Commerce Case Studies
Jonathan LeBlanc (@jcleblanc)Head of Developer Evangelism (North America)
PayPal | Developer
The Digital Revolution
Physical Costs
Price of GoodsStorageShippingReturns…
Digital vs. Physical Goods
Digital Costs
…a few bytes
The Problems with the Model
Chargebacks and fraud
Copyright owner concerns
Tracking buyers
Preventing Fraud: Tracking Buyers
Email domain type
User browsing & buying habitsManual review
Device Fingerprinting
IP to billing address location
https://panopticlick.eff.org/
More on Device Fingerprinting
Browser characteristic Bits of identifying information
1 in x browsers with same characterists
User Agent 12.01 4117.11Browser Plugin Detail 6.8 111.13Time Zone 21.6+ 3178409Screen Size / Color Depth 4.56 23.58System Fonts 21.6+ 3178409Cookies Enabled? 0.44 1.35Limited Supercookie Test 0.98 1.97
Mobile as a Primary Citizen
Working with the App Stores
Any product that can be purchased from the app store needs to be
Physical goods are ok – Use a WebView
Construct a wrapper the handle cross-device requests
Working with These Models
Responsive, cross-platform HTML5 web applications
Reduce the number of screens to checkout
Use knowledgeable identity systems
Data Reduction with Identity
Identity to Remove Complexities
Optimists consider that up to a 30% of ecommerce sales increase is
thanks to cross-selling recommended products
fikobservatory
Personalized Recommendations
Creating with a Crowd
Crowdfunding vs. Group Funding
Many people funding a single individual to perform an end action
Many people funding an end action
Why Crowdfunding is so Hard
Tracking money to its final source
Vetting project owners
Time to payment charge
Handling chargebacks
Group Funding Decisions
Short term vs. long term money holding
Direct payment to 1 person or auth /capture model?
Who is responsible for chargebacks / refunds?
Building on a Data Backbone
Data Responsibility
Personalize, don’t abuse
Anonymizing the data sources
Now Announcing…
The New REST APIs in Mexico!
The Auth Mechanism
Fetching an Access Token
curl https://api.sandbox.paypal.com/v1/oauth2/token -H "Accept: application/json" -H "Accept-Language: en_US" -u "{CLIENTID}:{SECRET}" -d "grant_type=client_credentials"
Create a Payment
curl -v https://api.sandbox.paypal.com/v1/payments/payment-H 'content-Type:application/json'-H 'authorization:Bearer {ACCESS_TOKEN}'-d '{ "intent":"sale", "redirect_urls":{ … }, "payer": { "payment_method":"paypal" }, "transactions":[ ... ]}'
"links": [{ "href": "https://api.sandbox.paypal.com/v1/payments/ payment/PAY-6RV705805EKEYSZ6Y", "rel": "self", "method": "GET" },{ "href": "https://www.sandbox.paypal.com/webscr? cmd=_express-checkout&token=EC-60U79N19609", "rel": "approval_url", "method": "REDIRECT" },{ "href": "https://api.sandbox.paypal.com/v1/payments/ payment/PAY-6RV705805EKEYSZ6Y/execute", "rel": "execute", "method": "POST" }]
Execute a Payment
curl -v https://api.sandbox.paypal.com/v1/payments/payment/PAY-6RV70583SB2805EKEYSZ6Y/execute/ -H 'Content-Type:application/json'-H 'Authorization:Bearer {ACCESS_TOKEN}' -d '{ "payer_id" : "7E7MGXCWTTKK2" }'
PayPal Mexico Partner Programwww.paypal.com.mx/partnerprogram
Our New Developer Portalhttps://developer.paypal.com
Resources
Thank You!
Jonathan LeBlanc (@jcleblanc)Head of Developer Evangelism (North America)
PayPal | Developer
