Coming To Terms With SocialityThomas Vander Wal
Presented to: NETC 2008Cary, NC, USA :: 30 April 2008
What is Social Software?
Services...
People...
Desires...
Interests...
Wants...
Needs...
Sharing...
But essentially
it is all about
My friends
My interests
My sharing
and following.
It is being
We select services…
Where our friends are
Where we can interact
Business calls it collaboration
or knowledge sharing
we know it as
communicating.
Sharing and being social is how we humans got
out of caves
Being social is how we advance as a society
We have a lot of information
Many layers of information
We need tools for understanding
We share:
Things found
Things created
Status/presencePreference
People
Media
Links
Events
But...
Cure technology pain
Technology Pain:
Syncing
Precision
PortabilityEase of use
Refinding
AttentionPrivacy
Taste
Social Software:Tools and Services
Social Bookmarking
Social Bookmarking:
Links
Comments
PortabilityEase of use
Identity
Attention
TagsHave:
Solve:
Found things
Taste
The “F” Word
Folksonomy
Folksonomy Definition
❖ Folksonomy is the result of personal free tagging of pages and objects for one's own retrieval
❖ The tagging is usually done in a social environment (shared and open to others)
❖ The act of tagging is done by the person consuming the information
InfoCloud Solutions, Inc. - 2007
Object Identity
Metadata
Interest
VocabularyDefinition
Folksonomy Triad
InfoCloud Solutions, Inc. - 2007
Object Identity
Metadata
Definition
Vocabulary
Terminology
Interest
Culture
Community
Dual Folksonomy Triad
Self & OthersRefind links annotated in your understanding
Others with similar understanding and interest find info
Connect and collaborate with people with similar interests
Access your info from any browser
Getting to Real Relationships
Elements of Social Software
Identity Object
Presence
Collaboration
Actions
Groups
Sharing
ReputationRelationships
Conversation
Identity Object
Presence
Actions
Sharing
Reputation
Relationship
Conversation
Groups
Collaboration
BuildOrder
Spheres of Sociality
Mob
Collective
Selective
Personal
Directional Sociality
Not All Relationships
Are Equal
Unequal Access
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Share Public
Share Private
Listen
Friend A X X
Friend B X X X
Friend C X X
Acquaintance A X X
Acquaintance B X
Approaching Real Relationships
InfoCloud Solutions, Inc. - 2008
Differing Perspectives
Faces of Perception
Personal
Collective
Collaborative
Newbie
Service Owner
External Developer
Depth of Perception
Non-user
Non-contributing Collective User
Non-contributing Selective User
Light Contributing User
Heavy Contributing User
Matrix of Perceptions
Depth of Perception
Non-user
Non-contributing User Contributor
Collective Selective Light Heavy
Personal
Collective
Collaborative
Newbie
Service/Owner
Outside Developer
Face
s o
f P
erce
pti
on
Thank you!
InfoCloud Solutions, Inc. - 2008
URL: http://infocloudsolutions.comE-mail: [email protected]: [email protected]: vanderwalSkype: tjvanderwal