DIGITAL MARKETING STRATEGY
RYAN SHENEFELT, de Novo
IT’S NOT THE MATRIX.
it is targeted, individualized, and measurable!
PAY PER CLICK ADVERTISING
AdWords, Bing adCenter,Yahoo Search Marketing
GEOTARGET GENDERAGE
CAMPAIGNSAD GROUPS
ADS
KEYWORDS
CAMPAIGNSAD GROUPS
ADS
KEYWORDS
WEBSITES
give them something to do.
CUSTOMIZATION
responsive
image focused
keyword filled
track opens
consistent > frequent
conversions
KEEP IT SIMPLE
SOCIAL MEDIA
engagement
images
culture
AWARENESS EVALUATION PURCHASE
REPURCHASEUSAGE ADVOCACY
emailsocialprint/tvppcdirect mailpr
websiteebookwebinarblogsocialseo
salesappcataloguein storeecommerce
communityemailsocialfaqsms
emailsalesdirect mailwebsitecoupon
reviewsemaileventssocial
