Aleksandras Čičasovas, Edvinas Vyšniauskas , Greta Ūzaitė, Justė Vaišnoraitė , Milda Olencevičiūtė, Vytautas Sriubas

ABOUT

Objectives

• Creating awareness of the company and its products.

• Informing and educating consumers and buyers.

• Encouraging a liking for the company’s products over those of the competitors of the company.

• Encouraging product trial among potential new customers.

• Increasing short-term sales by the means of stimulating action.

Targets

• The primary target of the Coca-Cola Company is all consumers of all nations that have a thirst for a high-quality beverage from a reputable brand.

• The Coca-Cola Company is well known for advertising to persons of all ages, genders, incomes, ethnicity and lifestyles. 

• The Coca-Cola Company has reached this market through many product lines, and has customized their website to provide healthy resources and marketing of products that are considered smart choices.

COMMUNICATION STRATEGY (1)

Tools

• Bla bla

Budget

• Bla bla

Time

• bla

COMMUNICATION STRATEGY (2)

Function

• Bla bla

Channel mode

• bla bla

Distribution decisions

Criteria for selecting and evaluating intermediaries

Bla bla

Bla bla

Bla bla

Distribution decisions

Summary

Gal kur panaudosim :D