Clue in on Color

Fashion Strategies

Blue• Cool Color

• Moves away from you

• Suggests respect, responsibility, authority

• Tranquilizing

• Favorite color

• Poor color around food

Red

• Hot, exciting, stimulating• Highly emotional• Raises blood pressure, pulse and

heart rate• Stimulate appetite• Pay more• Lose track of time• Separate gender responses

Yellow

• Requires the most visual processing• Cheerful, warm, inviting• Stimulate memory• Loss of minor muscle control in elderly• Loose your temper quicker• Baby’s cry more

Green• Peaceful, relaxation, serenity• Easiest for the eye to see• Fastest adjustment time• High socio-economic

status• Natural

Black• Mysterious

• Positive and negative effects

• Dignity, formality

• Mourning, sorrow, depression

• Power, strong authority when combined with white

• Limited positive response in décor

• Reinforces the color it touches, powerful accent

White• Delicate, refined• Symbol of purity, chastity,

cleanliness• All white feels empty or forced• Soften edges between colors• Encourages precision• Clarity, openness and brightness

Gray/Grey• Work longer• Creativity• More artistic• Chameleon• Needs accent colors• Strong prejudice against grey

Brown• Homelike, masculine• Warmth, snug, secure• Universal• Solidity• Listener• Positive food associations• Less intensive behavioral response

Violet• Royalty, dignity• Women generally

accept universally• Tire of the fastest• Seen as artistic and

expressive

Pink• Sweet• Can be calming• Intensifies when applied• Feminine• Good accent clothing color,

not as well used overall

Orange

• Informality• Stimulating• Inexpensive• Good around fast food

Activity Time!• Around the room there are different

fabric scraps- – Hold each scrap up to your face and

have someone judge how that color makes you look.

• Then, write that ranking (1-10) down on a piece of paper to hand in.

• You will have to write what you learned about what colors you should and should NOT be wearing.