Survey of 100 Software Executives

Revenues of companies surveyed

The Tide is Changing in Customer Adoption

“...software vendors can no longer simply push

customers to their products; rather, vendors’

products need to be where their customers want

to be—in the cloud.”

Major Shift in Customer Attitude towards cloud

The Tide Changed in Q4 2010

Last Year Was Learning and Experimenting

2%

3%

18%

33%

52%

53%

0% 10% 20% 30% 40% 50% 60%

Don’t know

No plans

Deploying mission-critical applications

Implementing and deploying non-critical …

Implementing Pilot projects for …

Watching and Learning

8

Vendors Are Staking Their Competitive ClaimsNobody Wants To Be Left Behind

Executives Bullish About Cloud Future

Large Companies Drive Cloud – Long Term84.85%

39.39%45.45%45.28%

54.72%60.38%

0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

70.00%

80.00%

90.00%

Today 3 years 5 years

Small

Large

PaaS Sweet Spot for Vendors – Longer Term

But Customers Still Wary…

Verticalization of the cloud

Additional Implications in the Report

• Global Markets

• Go to Market Strategies

• Databases in the cloud

• Enterprise Readiness of Cloud Offerings

• Private Vs Public Clouds

• Get the report at: http://www.sandhill.com