Classified Sites…and How They Fit into Your Marketing
Plan
Why Classified Sites
• You can get sales from classified shoppers
• You can send traffic to other online locations
• You can get backlinks to your website or videos
• Your classified ads can show up in search engine results, so even without a website you can be found
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What Classified Sites
• There are numerous, national and local• The Big Five
o Craigslist.cao Kijiji.cao Backpageo OLX.cao Sell.com
• Regional sites – Northumberlandview.ca
• Do a search for “free classifieds” + city
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Classified Sites - Craigslist
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Classified Sites-Backpage
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Classified Sites-Kijiji
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Classified Sites
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Classified Sites
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Bad Ads
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• No phone number• No geographic locator• General keyword
Bad Ads
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Good Ads
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Good Ads
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Good Ads
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Classified Sites
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Classified Sites
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Classified Sites
Bootstrap Local Marketing [email protected]
Classified Sites
Bootstrap Local Marketing [email protected]
Classified Sites
Bootstrap Local Marketing [email protected]
Classified Sites
Bootstrap Local Marketing [email protected]
Classified Sites
Bootstrap Local Marketing [email protected]
Classified Sites
Bootstrap Local Marketing [email protected]
Classified Sites
Bootstrap Local Marketing [email protected]
Classified Sites
Bootstrap Local Marketing [email protected]
Classified Sites
Bootstrap Local Marketing [email protected]
Classified Sites
Bootstrap Local Marketing [email protected]
Classified Sites
Bootstrap Local Marketing [email protected]
Action Steps
• Create accounts on Craigslist, Backpage, Kijiji etc.
• Create a Title – (keyword) (Geographic) (Phone#)
• Create 3-5 variations on the title (keywords)
• Create a description emphasizing benefits and/or pain points
• Create 3-5 variations on description (order)
• Create a schedule for posting • PostBootstrap Local Marketing
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