Chunwen Chen
Portfolio Internal Communications | External Communications
Event photography | News report writing
M: +31 (0) 657 777 884
Last updated April 2012
►Philips Consumer Lifestyle
►Danone Baby Nutrition
►Danone Place Schiphol
►Chinese Radio & TV
• Training booklet
• Online consumer experience
• Internal newsletter
• Corporate presentation
• Internal training
• Health & Nature activities
• Article
• Event photography
• News report
Social Media Webcare Training Booklet The booklet is designed for internal use to train new Webcare agent in global team, and also to be used as guidance in BGs around the globe. Communication channels: intranet, sharepoint group, e-mail, print
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Philips Consumer Lifestyle
Internal Communications
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Training booklet
Re-design the Universial Code Finder website • Suggested a new interface for the website, based on study of consumer’s feedback • Simplified the steps to for consumers to find remote code that match their electronic devices • Reached higher KPIs: Web Goal Completion Rate from 62% to 65% within 3 months, Net Promotor
Score from – 2% to +10 % within 6 months
New look
Philips Consumer Lifestyle
Online consumer experience
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http://www.urc.philips.com/
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Website interface
Feb 2012 edition
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Danone Baby Nutrition
Internal Communications
DBNews – internal newsletter A divisional quarterly newsletter, sent from Executive VP, to 11000 employees in all CBUs over the world. Distribution channels: corporate intranet, e-mail, plasma screen, available in print at Danone Place Schiphol (headquarter of Danone Baby and Medical Nutrition)
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Feb 2012 edition
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April 2012 edition
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April 2012 edition
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Danone Baby Nutrition
Internal Communications
Danone Baby Nutrition Profile 2012 A corporate standard presentation for internal use educate employee about the company, in terms of its history, culture and strategy etc. Distribution channels: corporate intranet
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Danone Place Schiphol
Internal Communications
WHO Code Induction Training A compulsory training for every emplyee at DPS to understand the new company policy of marketing breast milk, after Danone entered the FTSE index. Communication channels: e-mail, event banner, training meeting, take-away package
Event banner Physical display
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Event photos
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Physical display
Danone Place Schiphol
Internal Communications
Health & Nature activities Diverse types of activities take place every month, attract 400 employees at DPS, to promot Danone as a people-focused company, who concentrate on building healthy working environment for employees. Communication channels: e-mail, event banner, and plasma screens.
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Example activity
Activity announcement is designed and sent through plasma screen and e-mail
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Danone Place Schiphol
Internal Communications
Article to share with Group Danone in Paris for corporate newsletter
We Embrace Wellbeing in DPS At Danone Place Schiphol (DPS), the headquarter of Danone Baby Nutrition and Medical Nutrition, we have established a dedicated Health & Nature team, who actively organizes health & nature related activities on a monthly basis. This helps to create a sense of wellbeing and a healthy working environment for all 400 employees at this location. Since 2009, we have successfully engaged an average of 60 to 70 participants per event to our Health & Nature activities. Various activities to engage employees The enthusiasm of our employees that participate in the activities becomes higher every year. This has also manifested in the excellent results of the latest Danone People Survey. The diverse selection of initiatives gives them many opportunities to get involved. By promoting efforts such as free offer of Actimel and fruit, lunchtime talks on specific health & nature related topics, relaxing chair massages, a corporate rate at a nearby gym and a monthly “ Take-the-Stairs Day” etc., we are committed to promoting Danone’s health mission and the spirit of wellbeing to all of our employees. This is not only for the purpose of ensuring that tasks are performed wisely in day-to-day work, but also to strive towards a healthy work life balance in line with our overall mission to “Bring health through food to as many people as possible”. As a people-focused company we concentrate
on initiatives which improve energy levels, morale, productivity and overall wellbeing in each individual employee. Positive feedback on our initiatives What do DPS employees say about our initiatives? To date, employees are very positive about their experience of our Health & Nature activities, according to both the recent Danone People Survey as well as a Wellbeing survey conducted at Schiphol. They appreciate the overall initiative and give praise to the activities they participated in. “Glad that these topics are being linked and that is being actively supported with people and time and resource, it does help me to see the company has an interest in me as an individual. Thank you!” We can say we really fulfilled our promise “to make Danone Place Schiphol a healthier and greener place to grow”.
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Chinese Radio & TV
Event photography
Amsterdam International Fashion Week July 2011 Designer Sheguang Hu Show
More here: http://www.flickr.com/photos/chunwen89/sets/72157627081877921/
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Chinese Radio & TV
Event photography
100 Lions Dance in Amsterdam to Celebrate 100 Years Chinese in the Netherlands July 2011
More here: http://www.flickr.com/photos/chunwen89/sets/72157627169315504/
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More here: http://www.flickr.com/photos/chunwen89/sets/72157629080825169/
Chinese Radio & TV
Event photography
Chinese New Year Celebration in Den Haag City Hall January 2012
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Chinese Radio & TV
News report
Dance Forum Taipei Performed
in Amsterdam By Chunwen Chen
Saturday night 10th September 2011, Dance Forum
Taipei, one of Taiwan's the most prominent dance
companies, gave a spectacular show in the
Tropentheatre in Amsterdam. The successful
performance brought up an exciting moment in the
theatre which is located in the centre of Amsterdam. It
was so wonderful that all audiences stood up while
could not stop clapping for a few minutes at the end of
the show.
The show, Eastern Tale directed by choreographer
Ming-Lung Yang, is inspired by an ancient Chinese
story Yu Ji and Xiang Yu. However it closes with three
different endings. The story in the performance
describes what happens to Yu Jia and general Xiang
Yu who is defeated by Liu Bang. Despite the new
design of story ending, there are several creations that
deserve for attention. One is that the new dancing
style in show is a combination of using the elements
from Chinese opera and martial arts. Besides that, the
background music, played by Taipei Chinese
Orchestra, uses traditional instruments. According to
our interview with Yang, he mentioned that this new
dancing style attempts to integrate Eastern dancing
language and ancient Chinese music into a new form
of modern dance style, which expresses the charm of
Eastern modern dance to audiencs.
This performance given by Dance Forum Taipei is the
openning of an ongoing festival Taipei Today which
lasts for several months from 9 September utill 17
December 2011 in Tropentheatre Amsterdam. During
the festival, there will be continual performances by
cultural companies from Taipei, including Dance Forum
Taipei, Guoguang Opera Company, Taiyuan Puppet
Theatre and Cinema Taiwan.
Source:http://crtv.nl/readarticle.php?article_id=924
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Chinese Radio & TV
News report
CinemAsia Film Festival Kicked off By Chunwen Chen
The 4th CinemAsia Film Festival opened on Thursday
evening at Het Ketelhuis located in Amsterdam, with the
Hong Kong director Pang Ho-Cheung’s latest film
Dream Home(維多利亞號) starring Josie Ho and Eason
Chan. During the kick-off ceremony, festival director
Doris Yeung presented with an inspiring speech which
brought extra pleasure to the audiences. Due to
particular circumstance, actress Josie Ho was not able
to participate in the opening as planned, while she
created a short video by which her wishes from Hong
Kong are carried to the ceremony. Conroy Chan, the
film producer of Dream Home, was also invited as a
special guest and got involved in the Q&A section with
regard to his film, at the end of the ceremony.
Films from China, Hong Kong, Taiwan, Indonesia, Japan
etc. are brought to the audiences in the 4th CinemAsia
Film Festival. The main theme of this year’s festival
focuses on “Underdog Hero” which tells the spirits of
social vulnerable groups who strive for their dreams in
the society. Film Dream Home is the representative of
this theme, it tells a story of a girl called Cheng Lai-
Sheung(Josie Ho) who wants to move into a new house
with magnificent sea view. Like the majority of low-
income citizens in Hong Kong, the increasing property
price smashed her dream. To achieve her dream, what
she has done by hook or by crook, however leads her to
a road of no return at the end. Some said this film is too
bloody and gives the audience an unpleasant feeling.
They wondered what the purpose is of producing this
film in such a horrible way. Film producer Conroy Chan
explained that this film is an expression of our
dissatisfaction on the social problems caused by the
property price, it enables the audience to realize the
disparity between poor and rich in the Hong Kong
society.
Besides Dream Home, still 8 movies produced by
China, Hong Kong and Taiwan directors, will be shown
during the Festival (from 20th to 30th May 2010).
Source:http://www.crtv.nl/readarticle.php?article_id=842
Chinese New Year Celebrated in
Several Cities in the Netherlands By Chunwen Chen
The year of the Rabbit has arrived, on the 3rd and the
5th of February 2011, the Chinese New Year was
celebrated in several cities: Eindhoven, Rotterdam and
The Hague in the Netherlands. The local celebrations
express people’s best wishes to the new year,
meanwhile they present the rich Chinese culture
through the event.
Eindhoven Co-organized to Celebrate Chinese New
Year
This is the third time to celebrated the Chinese New
Year in the province Noord-Brabant. Following by
celebrations in Tilburg and Breda in the last two years,
this year’s event took place in Muziekgebouw in
Eindhoven. The performances specially given by the
professional theatre Group of Nanjing Little Red
Flowers, created lively new year atmosphere in the
event.The Chinese New Year celebration was co-
organized by the city of Eindhoven, the Jiangsu
Representative Office, the Province of Noord- Brabant
and SA Brabant Development Agency (BOM). Opening
with the speeches of Mr. Rob van Gijzel, Mayor City of
Eindhoven and Mr. Zhang Jun, Ambassador of the
Peoples Republic of China, gave wishes to audience in
the ceremony. In the opening speech, they emphasised
that the two cities (Eindhoven and Nanjing) have built
the friendly sister relationship in the past years, and still
look forward to maintain a long-lasting relationship in
the future.
The Hague Continue the Traditional Celebration
Before the celebration of Chinese New Year, the city of
the Hague claimed that the local celebration in China
town, which used to be organized by Stichting
Chinatown, is cancelled due to budget cuts from
municipality. However, the government did not plan to
stop the traditional celebration in the city hall of the
Hague. On the 5th of Febuary , it was the ninth time to
celebrate the festival at the city hall in the Hague. This
event is pretty much welcomed by the local Chinese
community as well as the Dutch people. Every year, the
grand event attracts thousands of citizens to the city
hall. People participated in the celebration activities,
including spectacular performance, traditional dragon
dance and Chinese market.
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Chinese Radio & TV
News report
Source:http://crtv.nl/readarticle.php?article_id=866