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Page 1: Chapter 12 Marketing and resource allocation  in financial management

Use with Luiz Moutinho & Geoff Southern (2010) Strategic Marketing Management.Andover: Cengage Learning EMEA. 978-1-84480-000-1

ISBN © 2010 Cengage Learning EMEA

Chapter 12Marketing and resource allocation

in financial management

Exhibit slides

Page 2: Chapter 12 Marketing and resource allocation  in financial management

Use with Luiz Moutinho & Geoff Southern (2010) Strategic Marketing Management.Andover: Cengage Learning EMEA. 978-1-84480-000-1

ISBN © 2010 Cengage Learning EMEA

Page 3: Chapter 12 Marketing and resource allocation  in financial management

Use with Luiz Moutinho & Geoff Southern (2010) Strategic Marketing Management.Andover: Cengage Learning EMEA. 978-1-84480-000-1

ISBN © 2010 Cengage Learning EMEA

Page 4: Chapter 12 Marketing and resource allocation  in financial management

Use with Luiz Moutinho & Geoff Southern (2010) Strategic Marketing Management.Andover: Cengage Learning EMEA. 978-1-84480-000-1

ISBN © 2010 Cengage Learning EMEA

Page 5: Chapter 12 Marketing and resource allocation  in financial management

Use with Luiz Moutinho & Geoff Southern (2010) Strategic Marketing Management.Andover: Cengage Learning EMEA. 978-1-84480-000-1

ISBN © 2010 Cengage Learning EMEA

Page 6: Chapter 12 Marketing and resource allocation  in financial management

Use with Luiz Moutinho & Geoff Southern (2010) Strategic Marketing Management.Andover: Cengage Learning EMEA. 978-1-84480-000-1

ISBN © 2010 Cengage Learning EMEA

Page 7: Chapter 12 Marketing and resource allocation  in financial management

Use with Luiz Moutinho & Geoff Southern (2010) Strategic Marketing Management.Andover: Cengage Learning EMEA. 978-1-84480-000-1

ISBN © 2010 Cengage Learning EMEA

Page 8: Chapter 12 Marketing and resource allocation  in financial management

Use with Luiz Moutinho & Geoff Southern (2010) Strategic Marketing Management.Andover: Cengage Learning EMEA. 978-1-84480-000-1

ISBN © 2010 Cengage Learning EMEA

Page 9: Chapter 12 Marketing and resource allocation  in financial management

Use with Luiz Moutinho & Geoff Southern (2010) Strategic Marketing Management.Andover: Cengage Learning EMEA. 978-1-84480-000-1

ISBN © 2010 Cengage Learning EMEA

Page 10: Chapter 12 Marketing and resource allocation  in financial management

Use with Luiz Moutinho & Geoff Southern (2010) Strategic Marketing Management.Andover: Cengage Learning EMEA. 978-1-84480-000-1

ISBN © 2010 Cengage Learning EMEA

Page 11: Chapter 12 Marketing and resource allocation  in financial management

Use with Luiz Moutinho & Geoff Southern (2010) Strategic Marketing Management.Andover: Cengage Learning EMEA. 978-1-84480-000-1

ISBN © 2010 Cengage Learning EMEA

Page 12: Chapter 12 Marketing and resource allocation  in financial management

Use with Luiz Moutinho & Geoff Southern (2010) Strategic Marketing Management.Andover: Cengage Learning EMEA. 978-1-84480-000-1

ISBN © 2010 Cengage Learning EMEA

Page 13: Chapter 12 Marketing and resource allocation  in financial management

Use with Luiz Moutinho & Geoff Southern (2010) Strategic Marketing Management.Andover: Cengage Learning EMEA. 978-1-84480-000-1

ISBN © 2010 Cengage Learning EMEA

Page 14: Chapter 12 Marketing and resource allocation  in financial management

Use with Luiz Moutinho & Geoff Southern (2010) Strategic Marketing Management.Andover: Cengage Learning EMEA. 978-1-84480-000-1

ISBN © 2010 Cengage Learning EMEA

Page 15: Chapter 12 Marketing and resource allocation  in financial management

Use with Luiz Moutinho & Geoff Southern (2010) Strategic Marketing Management.Andover: Cengage Learning EMEA. 978-1-84480-000-1

ISBN © 2010 Cengage Learning EMEA

Page 16: Chapter 12 Marketing and resource allocation  in financial management

Use with Luiz Moutinho & Geoff Southern (2010) Strategic Marketing Management.Andover: Cengage Learning EMEA. 978-1-84480-000-1

ISBN © 2010 Cengage Learning EMEA

Page 17: Chapter 12 Marketing and resource allocation  in financial management

Use with Luiz Moutinho & Geoff Southern (2010) Strategic Marketing Management.Andover: Cengage Learning EMEA. 978-1-84480-000-1

ISBN © 2010 Cengage Learning EMEA

Page 18: Chapter 12 Marketing and resource allocation  in financial management

Use with Luiz Moutinho & Geoff Southern (2010) Strategic Marketing Management.Andover: Cengage Learning EMEA. 978-1-84480-000-1

ISBN © 2010 Cengage Learning EMEA

Page 19: Chapter 12 Marketing and resource allocation  in financial management

Use with Luiz Moutinho & Geoff Southern (2010) Strategic Marketing Management.Andover: Cengage Learning EMEA. 978-1-84480-000-1

ISBN © 2010 Cengage Learning EMEA

Page 20: Chapter 12 Marketing and resource allocation  in financial management

Use with Luiz Moutinho & Geoff Southern (2010) Strategic Marketing Management.Andover: Cengage Learning EMEA. 978-1-84480-000-1

ISBN © 2010 Cengage Learning EMEA


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